Fake Owl Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fake Owl sales on Amazon US totaled 23,850 units in July 2026 (▼ 39.0% vs. the prior month), generating an estimated $599,664 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.2% of unit volume and 62.5% of revenue, while a typical listing is priced at $22.81. The keyword itself pulled 7,437 Amazon queries over the same period (▼ 45.9% MoM).
Zooming out to the 12-month window ending July 2026, the fake owl Top 50 moved 228,050 units and $5,616,805 in cumulative sales — an average of 19,004 units and $468,067 per month. Monthly throughput topped out at 39,000 units in June 2026 and dipped to 7,900 in January 2026, leaving the latest reading 34.4% higher than August 2025.
Fake Owl Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
23.9K
▼ 39.0% MoM
Monthly Revenue 2026/07
$599.7K
▼ 40.0% MoM
Top 10 Market Share 2026/07
61.2%
Fake Owl Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fake owl listing on Amazon US in July 2026 is ASIN B0CCZBGC1Y (Brand: Dalen), which sold 3,000 units at $21.99 apiece — equal to 12.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 14,600 units and $374,757 in July 2026 — 61.2% of unit volume and 62.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fake Owl' on Amazon
July 2026
Is 61.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CCZBGC1Y
Dalen Lifelike Great Horned Owl Decoy Bird Repellent - 16-in Hand-Painted | Scarecrow for Gardens & Rooftops, Owl Bird Deterrent, Fixed-Head Design, Fill Base with Sand/Gravel Only Multicolor
3K
▼ 25.0%vs. prior month
$62K
latest month
12-month trend
B09QGDLC3Z
Hausse 2 Pack Fake Owl Decoys to Scare Birds Away, Rotating Head Plastic Owl Bird Deterrents, 10.6 Inch Height Bird Scarecrow Nature Enemy Horned Pest Repellent for Outdoor Garden Yard
2K
▼ 50.0%vs. prior month
$44.9K
latest month
12-month trend
B0BRKN5MXH
Hedoc 2 Pack Fake Owl Decoys to Scare Birds Away, Rotating Head Bird Deterrents, Nature Enemy Scarecrow Plastic Statues, Pest Repellent for Gardens and Patios
2K
▼ 50.0%vs. prior month
$45.1K
latest month
12-month trend
B0CWVBQ9YQ
Solar Powered Garden Owl with Motion Detection, Rotating Head, Realistic Hoots and Silent Mode, Outdoor Statue and Sculpture, Owl Decoration for Home, Garden, Patio and Lawn
2K
▲ 0.0%vs. prior month
$73.8K
latest month
12-month trend
B0BKPR2539
Owlsome Solar Owl with Glowing Eyes, Rotating Head, Hoot Sound, Motion Detector and Silent Mode, Plastic Owl Garden Sculpture, Garden Decoration
1K
▲ 0.0%vs. prior month
$37K
latest month
12-month trend
B08Y5H55WH
Hedoc Fake Owl Decoys to Scare Birds Away, Rotating Head Sculptures, Nature Enemy Scarecrow Plastic Statues, Pest Repellent, Bird Control and Pigeon Deterrent Outdoor Yard, Garden Protectors
1K
▼ 50.0%vs. prior month
$22.3K
latest month
12-month trend
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Best Fake Owl Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hausse is the best-performing fake owl brand in July 2026, moving 3,800 units across 3 ASINs for 26.0% of Top 10 volume. Dalen follows with 3,000 units (20.5%), ahead of Hedoc on 3,000 units (20.5%).
With 7 brands splitting the Top 10 and 67.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.99 to $22.29, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hausse
3 ASINs in Top 10
26.0%
Units
3.8K
Revenue
$87.5K
Avg. price
$22.29
B09QGDLC3Z
$19.99·★3.8·5.1K revsHausse 2 Pack Fake Owl Decoys to Scare Birds Away, Rotating Head Plastic Owl Bird Deterrents, 10.6 Inch Height Bird Scarecrow Nature Enemy Horned Pest Repellent for Outdoor Garden Yard
Units sold2KB087X7XXJL
$20.89·★4.0·6.4K revsHausse 2 Pack Fake Horned Owl Bird Scarecrow Decoy 10.5 Inch Height, Plastic Deterrents, Halloween Decoration, Nature Enemy Pest Repellent for Outdoor Garden Yard
Units sold1KB08SBV5T7M
$25.99·★4.0·2K revsHausse 3 Pack Bird Scarecrow Fake Horned Owl Decoy, Rotating Head Plastic Owl Bird Deterrents, Nature Enemy Horned Pest Repellent for Outdoor Garden
Units sold800
Dalen
1 ASIN in Top 10
20.5%
Units
3K
Revenue
$62K
Avg. price
$21.99
B0CCZBGC1Y
$21.99·★4.2·1.4K revsDalen Lifelike Great Horned Owl Decoy Bird Repellent - 16-in Hand-Painted | Scarecrow for Gardens & Rooftops, Owl Bird Deterrent, Fixed-Head Design, Fill Base with Sand/Gravel Only Multicolor
Units sold3K
Hedoc
2 ASINs in Top 10
20.5%
Units
3K
Revenue
$67.5K
Avg. price
$21.99
B0BRKN5MXH
$21.99·★3.8·3.3K revsHedoc 2 Pack Fake Owl Decoys to Scare Birds Away, Rotating Head Bird Deterrents, Nature Enemy Scarecrow Plastic Statues, Pest Repellent for Gardens and Patios
Units sold2KB08Y5H55WH
$21.99·★4.0·2.6K revsHedoc Fake Owl Decoys to Scare Birds Away, Rotating Head Sculptures, Nature Enemy Scarecrow Plastic Statues, Pest Repellent, Bird Control and Pigeon Deterrent Outdoor Yard, Garden Protectors
Units sold1K
Trending Fake Owl Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B087X7XXJL booked 1K units at $20.89, with ▲ 11.1% MoM change. On the growth side, B0BNPL4V4F leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B087X7XXJL
Hausse 2 Pack Fake Horned Owl Bird Scarecrow Decoy 10.5 Inch Height, Plastic Deterrents, Halloween Decoration, Nature Enemy Pest Repellent for Outdoor Garden Yard
Price
$20.89
Rating
4.0
Reviews
6.4K
Latest month sales
B08SBV5T7M
Hausse 3 Pack Bird Scarecrow Fake Horned Owl Decoy, Rotating Head Plastic Owl Bird Deterrents, Nature Enemy Horned Pest Repellent for Outdoor Garden
Price
$25.99
Rating
4.0
Reviews
2K
Latest month sales
B0BNPL4V4F
Smadeer Black and White Owl Statue, Small Resin Owl Boho Shelf Decor | Hand-Painted Modern Black and White Owl Animal Sculptures Decor for Bookshelf, Coffee Table, Desk, Mantle Gift Birds Lovers
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.8
Reviews
793
Latest month sales
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