Capybara Squishy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Capybara Squishy sales on Amazon US totaled 31,700 units in July 2026 (▼ 2.6% vs. the prior month), generating an estimated $531,291 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.7% of unit volume and 68.1% of revenue, while a typical listing is priced at $17.90. The keyword itself pulled 31,361 Amazon queries over the same period (▼ 7.0% MoM).
Zooming out to the 12-month window ending July 2026, the capybara squishy Top 50 moved 251,900 units and $4,188,004 in cumulative sales — an average of 20,992 units and $349,000 per month. Monthly throughput topped out at 47,550 units in December 2025 and dipped to 6,550 in August 2025, leaving the latest reading 384.0% higher than August 2025.
Capybara Squishy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
31.7K
▼ 2.6% MoM
Monthly Revenue 2026/07
$531.3K
▼ 8.0% MoM
Top 10 Market Share 2026/07
70.7%
Capybara Squishy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold capybara squishy listing on Amazon US in July 2026 is ASIN B0DS6KHL3G (Brand: WHAT DO YOU MEME?), which sold 6,000 units at $6.49 apiece — equal to 18.9% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 22,400 units and $361,652 in July 2026 — 70.7% of unit volume and 68.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Capybara Squishy' on Amazon
July 2026
Is 70.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DS6KHL3G
Creature Crash - The Capybara Balancing Game by Relatable | Family Game Night Pick, Includes 49 Capybaras, Balancing Board, Pillar Base, Die & Instructions
6K
▲ 50.0%vs. prior month
$38.9K
latest month
12-month trend
B0F8QLRJMB
VESPRO 12Pack Fidget Toys Squishy ，Cute Bear Squeeze Ball | Bulk Squishy Fidget Squeeze Play Toys，Pull Stretch Classroom Prize Party Favors Toys
4K
▲ 0.0%vs. prior month
$63.5K
latest month
12-month trend
B0GV79J4BS
2 Pcs Axolotl Squishy Stress Relief Toy, Stretchy Axolotls Stress Soft Squeeze Sensory Fidget Toys for Kids Adults, Cute Axolotls Squishies Party Favors Classroom (BluePink)
3K
▲ 0.0%vs. prior month
$59.7K
latest month
12-month trend
B0FH9MZTWL
LET'S RESIN Flex Rubber for Taba Squishy Kit, All-in-one Beginner Kit | Gifts for Squishy Maker, with 16oz Silicone Gel, Hamster/Capybara/Rabbit/Chick Silicone Molds, Color Paste, Flocking Powder
3K
▲ 0.0%vs. prior month
$87.7K
latest month
12-month trend
B0GXYQXLVX
Slow Rising Squishy，Taba Squishy, Stress Balls，Party Favor Gift (Butter stick-2pcs)-0519 (Colorful-2pcs)
2K
▼ 33.3%vs. prior month
$19.8K
latest month
12-month trend
B0G2BRT1XZ
Pets Alive Mommy Capybara and Baby Surprise by ZURU | Surprise babies to reveal; babies magically follow mommy; interactive robotic pet; unbox & collect; gift for kids
1K
▲ 66.7%vs. prior month
$25K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Capybara Squishy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
WHAT DO YOU MEME? is the best-performing capybara squishy brand in July 2026, moving 6,000 units across 1 ASIN for 26.8% of Top 10 volume. VESPRO follows with 4,000 units (17.9%), ahead of coroto on 3,000 units (13.4%).
Volume is spread across 10 brands, with the top three holding 58.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.49 to $16.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
WHAT DO YOU MEME?
1 ASIN in Top 10
26.8%
Units
6K
Revenue
$38.9K
Avg. price
$6.49
B0DS6KHL3G
$6.49·★4.4·768 revsCreature Crash - The Capybara Balancing Game by Relatable | Family Game Night Pick, Includes 49 Capybaras, Balancing Board, Pillar Base, Die & Instructions
Units sold6K
VESPRO
1 ASIN in Top 10
17.9%
Units
4K
Revenue
$63.5K
Avg. price
$14.99
B0F8QLRJMB
$14.99·★3.9·664 revsVESPRO 12Pack Fidget Toys Squishy ，Cute Bear Squeeze Ball | Bulk Squishy Fidget Squeeze Play Toys，Pull Stretch Classroom Prize Party Favors Toys
Units sold4K
coroto
1 ASIN in Top 10
13.4%
Units
3K
Revenue
$59.7K
Avg. price
$16.99
B0GV79J4BS
$16.99·★4.1·206 revs2 Pcs Axolotl Squishy Stress Relief Toy, Stretchy Axolotls Stress Soft Squeeze Sensory Fidget Toys for Kids Adults, Cute Axolotls Squishies Party Favors Classroom (BluePink)
Units sold3K
Trending Capybara Squishy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G2BRT1XZ booked 1K units at $24.99, with ▲ 66.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G2BRT1XZ
Pets Alive Mommy Capybara and Baby Surprise by ZURU | Surprise babies to reveal; babies magically follow mommy; interactive robotic pet; unbox & collect; gift for kids
Price
$24.99
Rating
4.4
Reviews
61
Latest month sales
B0GCMDB4QC
Jim&Gloria Glow in the Dark DIY Squishy Making Kit - Make Your Own Squishies All-in-One Squishy Maker Craft Kit with 1:1 Liquid Silicone, 3 Cute Animal Molds Mini Paw, Capybara, and Bunny Easter Gifts
Price
$29.99
Rating
4.0
Reviews
54
Latest month sales
B0CYPX8JR6
SQEQE Weighted Capybara Plush, Weighted Capybara Stuffed Animal, Cute Plushies Soft Pillow Toy Gift for Kids Adults 9.8 Inch, 0.8 Lbs
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.4
Reviews
2.5K
Latest month sales
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