Fake Knife Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fake Knife sales on Amazon US totaled 20,550 units in July 2026 (▲ 3.5% vs. the prior month), generating an estimated $152,277 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 89.1% of unit volume and 85.7% of revenue, while a typical listing is priced at $9.89. The keyword itself pulled 21,632 Amazon queries over the same period (▲ 8.6% MoM).
Zooming out to the 12-month window ending July 2026, the fake knife Top 50 moved 352,500 units and $2,956,108 in cumulative sales — an average of 29,375 units and $246,342 per month. Monthly throughput topped out at 61,200 units in October 2025 and dipped to 10,500 in May 2026, leaving the latest reading 13.8% lower than August 2025.
Fake Knife Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
20.6K
▲ 3.5% MoM
Monthly Revenue 2026/07
$152.3K
▼ 0.8% MoM
Top 10 Market Share 2026/07
89.1%
Fake Knife Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fake knife listing on Amazon US in July 2026 is ASIN B08GKJ8Q8T (Brand: DIYSELF), which sold 10,000 units at $4.99 apiece — equal to 48.7% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 18,300 units and $130,567 in July 2026 — 89.1% of unit volume and 85.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fake Knife' on Amazon
July 2026
Is 89.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08GKJ8Q8T
DIYSELF Craft Hobby Knife Set with 10 Extra #11 Blades, 6-Inch Metal Ruler | Exacto Knife for Crafting, Precision Cutting for Polymer Clay, Paper, Vinyl, Stencils & Models, Artists & Hobbyists, Purple
10K
▲ 25.0%vs. prior month
$49.9K
latest month
12-month trend
B0CF97GFS1
FUNBRO FUNBRO Small Pocket Knife Gift for Men | Keychain Box Cutter with 1.34inch Blade, Mini Folding Knives EDC Gadgets, Stocking Stuffers Gift for Adults Men Him
4K
▼ 33.3%vs. prior month
$40K
latest month
12-month trend
B09CD8SVH1
Retractable Magic Trick Prank Knife, Fake Knife False Trick Gadget Toy Disappearing Dagger Plastic Halloween Fools Day Party Costume Knife (3 PCS A)
1K
▲ 11.1%vs. prior month
$8K
latest month
12-month trend
B0CSS679VQ
PETBSNVB 2pcs Fidget Claw Knife, 3D Gravity Knife Toy, 3D Gravity Plastic, Switchblade, Printed, Printing Knife, Carrot Knife,Sensory Knife Fidget Toys for Kids & Adults, Anxiety Stress Relief Toy
900
▼ 10.0%vs. prior month
$6.3K
latest month
12-month trend
B086MSSP9W
Grand Way Black Practice Trainer with Durable Build – Safe Cool Design – Training Tool – CSGO Fidget Toy – Perfect for Boyfriend, Father, Son, Teens – Birthday Gift Idea K10 B
800
▼ 11.1%vs. prior month
$11.6K
latest month
12-month trend
B0DGQFNX3W
Prop Knife - Halloween Realistic Kills Butcher Prank Props, Costume Fake Knife Accessories for Halloween Horror Party Role Playing（Gray）
400
▼ 20.0%vs. prior month
$3.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fake Knife Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
DIYSELF is the best-performing fake knife brand in July 2026, moving 10,000 units across 1 ASIN for 54.6% of Top 10 volume. FUNBRO follows with 4,000 units (21.9%), ahead of GUDVES on 1,000 units (5.5%).
With 10 brands splitting the Top 10 and 82.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.99 to $7.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
DIYSELF
1 ASIN in Top 10
54.6%
Units
10K
Revenue
$49.9K
Avg. price
$4.99
B08GKJ8Q8T
$4.99·★4.5·5.8K revsDIYSELF Craft Hobby Knife Set with 10 Extra #11 Blades, 6-Inch Metal Ruler | Exacto Knife for Crafting, Precision Cutting for Polymer Clay, Paper, Vinyl, Stencils & Models, Artists & Hobbyists, Purple
Units sold10K
FUNBRO
1 ASIN in Top 10
21.9%
Units
4K
Revenue
$40K
Avg. price
$7.99
B0CF97GFS1
$7.99·★4.5·6.2K revsFUNBRO FUNBRO Small Pocket Knife Gift for Men | Keychain Box Cutter with 1.34inch Blade, Mini Folding Knives EDC Gadgets, Stocking Stuffers Gift for Adults Men Him
Units sold4K
GUDVES
1 ASIN in Top 10
5.5%
Units
1K
Revenue
$8K
Avg. price
$7.99
B09CD8SVH1
$7.99·★4.3·1.3K revsRetractable Magic Trick Prank Knife, Fake Knife False Trick Gadget Toy Disappearing Dagger Plastic Halloween Fools Day Party Costume Knife (3 PCS A)
Units sold1K
Trending Fake Knife Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B59DCXT8 booked 200 units at $11.99, with ▲ 100.0% MoM change. On the growth side, B01HNJCY36 leads positive momentum with ▲ 100.0% MoM growth on 400 units, with B0B8D8V4F5 close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B59DCXT8
9 Pack Retractable Fake Knife Retractable Knife Halloween Props Fake Plastic Blades for Halloween April Fool's Party(9 Pcs Style A)
Price
$11.99
Rating
3.8
Reviews
422
Latest month sales
B01HNJCY36
Cold Steel Leatherneck S/F Trainer
Price
$11.99
Rating
4.7
Reviews
1.4K
Latest month sales
B0B8D8V4F5
2 Pack Classic Knife for Halloween Horror Movie Cosplay Horror Props | Toy knife props,Horror Movie Cosplay Horror Props, great for halloween decor, cosplay, spooky theme party decorations
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.5
Reviews
597
Latest month sales
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