Sword Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sword sales on Amazon US totaled 10,050 units in July 2026 (▼ 0.5% vs. the prior month), generating an estimated $305,695 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.8% of unit volume and 41.3% of revenue, while a typical listing is priced at $37.87. The keyword itself pulled 57,914 Amazon queries over the same period (▲ 11.5% MoM).
Zooming out to the 12-month window ending July 2026, the sword Top 50 moved 154,550 units and $4,542,455 in cumulative sales — an average of 12,879 units and $378,538 per month. Monthly throughput topped out at 29,550 units in October 2025 and dipped to 4,650 in May 2026, leaving the latest reading 39.6% higher than August 2025.
Sword Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
10.1K
▼ 0.5% MoM
Monthly Revenue 2026/07
$305.7K
▼ 0.8% MoM
Top 10 Market Share 2026/07
48.8%
Sword Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sword listing on Amazon US in July 2026 is ASIN B00SJPBRQE (Brand: Disguise), which sold 1,000 units at $24.99 apiece — equal to 10.0% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 4,900 units and $126,340 in July 2026 — 48.8% of unit volume and 41.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sword' on Amazon
July 2026
Is 48.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00SJPBRQE
The Legend of Zelda Link Sword, Official The Legend of Zelda Accessory for Kids
1K
▲ 11.1%vs. prior month
$25K
latest month
12-month trend
B0FG9GTM56
Masters of the Universe 2026 Movie, He-Man Powers of Grayskull Sword with Lights Dialogue Sounds & Vibration Effects, 27 Inch Role Play Toy
600
▼ 40.0%vs. prior month
$25.9K
latest month
12-month trend
B0087BDPZG
MASTER USA – Medieval Mini Short Sword, Stainless Steel Blade with Cast Metal Handle, Wood Scabbard – Fantasy, Collectible
600
▲ 50.0%vs. prior month
$8.7K
latest month
12-month trend
B019ZUQ2AC
Super Z Outlet Super Z Outlet Children's Foam Toy Medieval Joust Dual Dragon Sword & Shield Knights Set Lightweight Safe for Birthday Party Activities, Event Favors, Toy Gifts
500
▲ 0.0%vs. prior month
$8.5K
latest month
12-month trend
B0D6C1XZ56
Mattel Minecraft Transforming Diamond Sword & Pick-Axe | Kid-Sized 2-in-1 Toy Accessory for Role-Play & Costumes, Inspired by the Videogame (Amazon Exclusive)
500
▲ 25.0%vs. prior month
$17.3K
latest month
12-month trend
B0GKFQW1R4
2 Pack Transforming Light Up Swords for Kids, Rechargeable LED Glowing Sword & Axe Toys with Mist Spray & Sound, Connectable Double-Bladed Weapons, Halloween Costume Cosplay Accessories for Boys 8-12
400
▲ 33.3%vs. prior month
$16K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sword Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Disguise is the best-performing sword brand in July 2026, moving 1,000 units across 1 ASIN for 20.4% of Top 10 volume. Masters of the Universe follows with 600 units (12.2%), ahead of MASTER USA on 600 units (12.2%).
Volume is spread across 10 brands, with the top three holding 44.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $18.99 to $43.19, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Disguise
1 ASIN in Top 10
20.4%
Units
1K
Revenue
$25K
Avg. price
$24.99
B00SJPBRQE
$24.99·★4.7·10K revsThe Legend of Zelda Link Sword, Official The Legend of Zelda Accessory for Kids
Units sold1K
Masters of the Universe
1 ASIN in Top 10
12.2%
Units
600
Revenue
$25.9K
Avg. price
$43.19
B0FG9GTM56
$43.19·★4.6·104 revsMasters of the Universe 2026 Movie, He-Man Powers of Grayskull Sword with Lights Dialogue Sounds & Vibration Effects, 27 Inch Role Play Toy
Units sold600
MASTER USA
1 ASIN in Top 10
12.2%
Units
600
Revenue
$8.7K
Avg. price
$18.99
B0087BDPZG
$18.99·★4.4·1.5K revsMASTER USA – Medieval Mini Short Sword, Stainless Steel Blade with Cast Metal Handle, Wood Scabbard – Fantasy, Collectible
Units sold600
Trending Sword Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GKFQW1R4 booked 400 units at $39.99, with ▲ 33.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GKFQW1R4
2 Pack Transforming Light Up Swords for Kids, Rechargeable LED Glowing Sword & Axe Toys with Mist Spray & Sound, Connectable Double-Bladed Weapons, Halloween Costume Cosplay Accessories for Boys 8-12
Price
$39.99
Rating
4.5
Reviews
59
Latest month sales
B01MTEZPLX
Minecraft Sword Costume Accessory, Official Diamond Sword from Minecraft, One Size
Price
$19.99
Rating
4.7
Reviews
19.8K
Latest month sales
B0BHH1SMG7
Franklin Sports NERF Fencing Duel Swords Set | Soft-Tip Blades for Safer Play, Light-Up Targets for Night Battles, 2-Player Head-to-Head Fun
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.0
Reviews
192
Latest month sales
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