Facial Steamer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Facial Steamer sales on Amazon US totaled 14,000 units in July 2026 (▼ 15.9% vs. the prior month), generating an estimated $760,986 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.6% of unit volume and 42.9% of revenue, while a typical listing is priced at $62.35. The keyword itself pulled 40,732 Amazon queries over the same period (▲ 8.0% MoM).
Zooming out to the 12-month window ending July 2026, the facial steamer Top 50 moved 207,050 units and $11,136,088 in cumulative sales — an average of 17,254 units and $928,007 per month. Monthly throughput topped out at 28,500 units in December 2025 and dipped to 12,050 in May 2026, leaving the latest reading 4.5% higher than August 2025.
Facial Steamer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
14K
▼ 15.9% MoM
Monthly Revenue 2026/07
$761K
▼ 29.7% MoM
Top 10 Market Share 2026/07
53.6%
Facial Steamer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold facial steamer listing on Amazon US in July 2026 is ASIN B01BPKUCRE (Brand: Pure Daily Care), which sold 1,000 units at $39.95 apiece — equal to 7.1% of every unit tracked in this report.
The Top 10 ASINs account for 7,500 units and $326,794 in July 2026 — 53.6% of unit volume and 42.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Facial Steamer' on Amazon
July 2026
Is 53.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01BPKUCRE
Pure Daily Care NanoSteamer Large 3-in-1 Nano Ionic Facial Steamer with Precise Temp Control - Humidifier - Unclogs Pores - Blackheads - Spa Quality - Bonus 5 Piece Stainless Steel Skin Kit (Teal)
1K
▼ 50.0%vs. prior month
$36.9K
latest month
12-month trend
B0CD2SBGJV
Pure Daily Care NanoSteamer Large 3-in-1 Nano Ionic Facial Steamer with Precise Temp Control - Humidifier - Unclogs Pores - Blackheads - Spa Quality - Bonus 5 Piece Stainless Steel Skin Kit (Silver)
1K
▲ 0.0%vs. prior month
$36.9K
latest month
12-month trend
B07M76LRH8
Amconsure Facial Steamer - Nano Ionic Face Steamer Warm Mist Steamer for Home Sauna SPA, Humidifier for Face Steamer for Deep Cleaning Unclogs Pores Sinuses - Bonus 5 Piece Stainless Steel Skin Kit
900
▼ 10.0%vs. prior month
$26.2K
latest month
12-month trend
B0B9BYXM5Z
Facial Steamer Spa Kit with 17 Spa Tools for Complete At-Home Facial | Face Steamer for Deep Cleansing | Towel Warmer & Humidifier Mode | Spa like Facial| Self Care Gifts, Birthday Gifts for Women
900
▼ 10.0%vs. prior month
$60.5K
latest month
12-month trend
B07DCNRFRD
2 in 1 Hair Steamer for Natural Hair & Ozone Facial Steamer | 2-in-1 hair and facial steamer for deep conditioning natural hair and daily skincare,for Personal Care Use at Home or Salon
800
▼ 20.0%vs. prior month
$61.4K
latest month
12-month trend
B0C7F9GHQ5
NanoSteamer Large 3-in-1 Nano Ionic Facial Steamer with Precise Temp Control - Humidifier - Unclogs Pores - Blackheads - Spa Quality - Bonus 5 Piece Stainless Steel Skin Kit (Lilac)
700
▼ 22.2%vs. prior month
$25.8K
latest month
12-month trend
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Best Facial Steamer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pure Daily Care is the best-performing facial steamer brand in July 2026, moving 2,700 units across 3 ASINs for 36.0% of Top 10 volume. Amconsure follows with 900 units (12.0%), ahead of VogueNow on 900 units (12.0%).
With 8 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.99 to $59.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pure Daily Care
3 ASINs in Top 10
36.0%
Units
2.7K
Revenue
$99.5K
Avg. price
$39.95
B01BPKUCRE
$39.95·★4.5·44.8K revsPure Daily Care NanoSteamer Large 3-in-1 Nano Ionic Facial Steamer with Precise Temp Control - Humidifier - Unclogs Pores - Blackheads - Spa Quality - Bonus 5 Piece Stainless Steel Skin Kit (Teal)
Units sold1KB0CD2SBGJV
$39.95·★4.5·44.8K revsPure Daily Care NanoSteamer Large 3-in-1 Nano Ionic Facial Steamer with Precise Temp Control - Humidifier - Unclogs Pores - Blackheads - Spa Quality - Bonus 5 Piece Stainless Steel Skin Kit (Silver)
Units sold1KB0C7F9GHQ5
$39.95·★4.5·44.8K revsNanoSteamer Large 3-in-1 Nano Ionic Facial Steamer with Precise Temp Control - Humidifier - Unclogs Pores - Blackheads - Spa Quality - Bonus 5 Piece Stainless Steel Skin Kit (Lilac)
Units sold700
Amconsure
1 ASIN in Top 10
12.0%
Units
900
Revenue
$26.2K
Avg. price
$29.99
B07M76LRH8
$29.99·★4.5·6.8K revsAmconsure Facial Steamer - Nano Ionic Face Steamer Warm Mist Steamer for Home Sauna SPA, Humidifier for Face Steamer for Deep Cleaning Unclogs Pores Sinuses - Bonus 5 Piece Stainless Steel Skin Kit
Units sold900
VogueNow
1 ASIN in Top 10
12.0%
Units
900
Revenue
$60.5K
Avg. price
$59.97
B0B9BYXM5Z
$59.97·★4.6·1.5K revsFacial Steamer Spa Kit with 17 Spa Tools for Complete At-Home Facial | Face Steamer for Deep Cleansing | Towel Warmer & Humidifier Mode | Spa like Facial| Self Care Gifts, Birthday Gifts for Women
Units sold900
Trending Facial Steamer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B000AYYK5M booked 700 units at $39.99, with ▲ 250.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000AYYK5M
MABIS Facial Steamer, Steam Inhaler, Vaporizer or Vocal Steamer with Aromatherapy Diffuser and Soft Face Mask for Personal and Facial Steaming, 25mL
Price
$39.99
Rating
3.9
Reviews
6.3K
Latest month sales
B09M64CJ78
Beurer SI30 Steam Inhaler for Sinus Congestion & Allergies, Drug-Free, Quick 3-5 Minute Setup, Ultra-Quiet, Face Steamer with Variable Steam Control, Universal Mask, FSA/HSA Eligible
Price
$39.99
Rating
4.1
Reviews
828
Latest month sales
B0FBR5LJFL
Facial Steamer with Extendable 360° Rotating Arm Blue | Nano Ionic Face Steamer for Facial Deep Cleaning, Portable Ozone Steamer, Humidifier for Home Salon Spa or Personal Care
Unlock to view ASIN details and product titles
Price
$38.80
Rating
4.1
Reviews
207
Latest month sales
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