Facial Scrub Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Facial Scrub sales on Amazon US totaled 803,000 units in July 2026 (▼ 17.7% vs. the prior month), generating an estimated $13,425,760 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.5% of unit volume and 70.3% of revenue, while a typical listing is priced at $16.18. The keyword itself pulled 23,927 Amazon queries over the same period (▲ 9.3% MoM).
Zooming out to the 12-month window ending July 2026, the facial scrub Top 50 moved 9,449,050 units and $159,718,671 in cumulative sales — an average of 787,421 units and $13,309,889 per month. Monthly throughput topped out at 975,400 units in June 2026 and dipped to 526,500 in May 2026, leaving the latest reading 8.0% higher than August 2025.
Facial Scrub Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
803K
▼ 17.7% MoM
Monthly Revenue 2026/07
$13.4M
▼ 21.4% MoM
Top 10 Market Share 2026/07
63.5%
Facial Scrub Market Share & Sales Concentration on Amazon US — July 2026
The most-sold facial scrub listing on Amazon US in July 2026 is ASIN B00U2VQZDS (Brand: Neutrogena), which sold 100,000 units at $9.97 apiece — equal to 12.5% of every unit tracked in this report.
The Top 10 ASINs account for 510,000 units and $9,444,700 in July 2026 — 63.5% of unit volume and 70.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Facial Scrub' on Amazon
July 2026
Is 63.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00U2VQZDS
Neutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
100K
▲ 0.0%vs. prior month
$997K
latest month
12-month trend
B09V7Z4TJG
medicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0BVV8BNYJ
ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
60K
▼ 14.3%vs. prior month
$780K
latest month
12-month trend
B07VRFC3Y7
SkinSmart Antimicrobial Facial Cleanser for Breakouts and Blemishes, 8 oz | Hypochlorous Acid Spray for Face Targets Breakout Bacteria to Reduce Skin Irritation and Wash Pores Clean, All Skin Types
50K
▼ 28.6%vs. prior month
$899.5K
latest month
12-month trend
B00949CTQQ
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
40K
▼ 60.0%vs. prior month
$1.5M
latest month
12-month trend
B07C5SS6YD
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
40K
▲ 100.0%vs. prior month
$600K
latest month
12-month trend
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Best Facial Scrub Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Neutrogena is the best-performing facial scrub brand in July 2026, moving 100,000 units across 1 ASIN for 19.6% of Top 10 volume. medicube follows with 100,000 units (19.6%), ahead of Paula's Choice on 80,000 units (15.7%).
Volume is spread across 9 brands, with the top three holding 54.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.97 to $26.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Neutrogena
1 ASIN in Top 10
19.6%
Units
100K
Revenue
$997K
Avg. price
$9.97
B00U2VQZDS
$9.97·★4.8·121.3K revsNeutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
Units sold100K
medicube
1 ASIN in Top 10
19.6%
Units
100K
Revenue
$1.8M
Avg. price
$15.12
B09V7Z4TJG
$15.12·★4.6·30.7K revsmedicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
Units sold100K
Paula's Choice
2 ASINs in Top 10
15.7%
Units
80K
Revenue
$2.1M
Avg. price
$26.00
B00949CTQQ
$37.00·★4.5·116.4K revsPaula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
Units sold40KB07C5SS6YD
$15.00·★4.5·116.4K revsPaula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
Units sold40K
Trending Facial Scrub Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07C5SS6YD booked 40K units at $15.00, with ▲ 100.0% MoM change. On the growth side, B07SY2XJZ3 leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07C5SS6YD
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
Price
$15.00
Rating
4.5
Reviews
116.4K
Latest month sales
B09Y4HHY1P
Cetaphil Daily Facial Cleanser, Oily & Combination Skin, 16oz | Fragrance-Free, Soap-Free, Hypoallergenic, Sensitive To Oily Skin, Combination Skin, Dermatologist Recommended
Price
$11.88
Rating
4.7
Reviews
12.2K
Latest month sales
B07SY2XJZ3
Amazon Essentials Exfoliating Apricot Face Scrub, Facial Cleanser, 6 Fluid Ounce
Unlock to view ASIN details and product titles
Price
$4.37
Rating
4.4
Reviews
9.5K
Latest month sales
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