Facial Brush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Facial Brush sales on Amazon US totaled 229,000 units in July 2026 (▼ 26.8% vs. the prior month), generating an estimated $2,594,735 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.5% of unit volume and 58.6% of revenue, while a typical listing is priced at $12.69. The keyword itself pulled 18,122 Amazon queries over the same period (▲ 4.1% MoM).
Zooming out to the 12-month window ending July 2026, the facial brush Top 50 moved 3,204,800 units and $38,274,433 in cumulative sales — an average of 267,067 units and $3,189,536 per month. Monthly throughput topped out at 343,300 units in December 2025 and dipped to 161,100 in May 2026, leaving the latest reading 18.6% higher than August 2025.
Facial Brush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
229K
▼ 26.8% MoM
Monthly Revenue 2026/07
$2.6M
▼ 36.1% MoM
Top 10 Market Share 2026/07
55.5%
Facial Brush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold facial brush listing on Amazon US in July 2026 is ASIN B01N34XW93 (Brand: La Roche-Posay), which sold 40,000 units at $19.97 apiece — equal to 17.5% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 127,000 units and $1,521,140 in July 2026 — 55.5% of unit volume and 58.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Facial Brush' on Amazon
July 2026
Is 55.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01N34XW93
La Roche-Posay Toleriane Purifying Foaming Facial Cleanser with Niacinamide | Oil free face wash for sensitive skin with niacinamide and ceramides. Pore cleanser that won’t dry out skin and is soap free.
40K
▼ 60.0%vs. prior month
$799.6K
latest month
12-month trend
B004GEV9JW
Buf-Puf Gentle Facial Sponge, Dermatologist Developed, Removes Deep Down Dirt & Makeup That Causes Breakouts and Blackheads, Reusable, Exfoliating, 1 Count
10K
▲ 0.0%vs. prior month
$53.8K
latest month
12-month trend
B0BWVXMWF5
Albeaut Concealer Brush, Angled Under Eye Makeup Small Foundation Precision Face Blending Brush (193 concealer brush), 1pc
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B0CPFYBBMB
e.l.f. Dual-Ended Cream + Powder Brush | Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free
10K
▲ 0.0%vs. prior month
$80K
latest month
12-month trend
B0CZ8H7FGR
PRITECH Facial Cleansing Brush, Rechargeable Silicone Face Scrubber with Heat Massage End, Vibrating Exfoliator Scrubber for Deep Cleaning, Waterproof Face Brush for Women and Men (Pink)
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0D1XLXSSY
medicube Jelly Brush - Mask Application Tool for Even Coverage | Easy to Clean, Durable Silicone - For All Skin Types, Kbeauty Accessory, 1 Piece
10K
▼ 50.0%vs. prior month
$75.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Facial Brush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
La Roche-Posay is the best-performing facial brush brand in July 2026, moving 40,000 units across 1 ASIN for 31.5% of Top 10 volume. medicube follows with 19,000 units (15.0%), ahead of Buf-Puf on 10,000 units (7.9%).
Volume is spread across 9 brands, with the top three holding 54.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.66 to $19.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
La Roche-Posay
1 ASIN in Top 10
31.5%
Units
40K
Revenue
$799.6K
Avg. price
$19.97
B01N34XW93
$19.97·★4.7·45.8K revsLa Roche-Posay Toleriane Purifying Foaming Facial Cleanser with Niacinamide | Oil free face wash for sensitive skin with niacinamide and ceramides. Pore cleanser that won’t dry out skin and is soap free.
Units sold40K
medicube
2 ASINs in Top 10
15.0%
Units
19K
Revenue
$150.3K
Avg. price
$5.00
B0D1XLXSSY
$5.00·★4.6·4.8K revsmedicube Jelly Brush - Mask Application Tool for Even Coverage | Easy to Clean, Durable Silicone - For All Skin Types, Kbeauty Accessory, 1 Piece
Units sold10KB0FFF3757L
$5.00·★4.8·1.4K revsmedicube Multi Silicone Jelly Brush - Pore Brush & Face Mask Applicator | 4-in-1 Multi Silicone Jelly Brush for Pore Cleansing - Face Mask Application & Gentle Face Massage, Korean Skincare Tool, 1PC
Units sold9K
Buf-Puf
1 ASIN in Top 10
7.9%
Units
10K
Revenue
$53.8K
Avg. price
$4.66
B004GEV9JW
$4.66·★4.6·18.2K revsBuf-Puf Gentle Facial Sponge, Dermatologist Developed, Removes Deep Down Dirt & Makeup That Causes Breakouts and Blackheads, Reusable, Exfoliating, 1 Count
Units sold10K
Trending Facial Brush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08GZJ3XH8 booked 9K units at $9.99, with ▲ 28.6% MoM change. On the growth side, B0GSKVSPV2 leads positive momentum with ▲ 150.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08GZJ3XH8
VWMYQ Face Scrubber, Silicone Face Scrubber for Men Facial Cleansing Brush Silicone Face Wash Brush Manual Waterproof Cleansing Skin Care Face Brushes for Exfoliating- Black
Price
$9.99
Rating
4.5
Reviews
6.9K
Latest month sales
B0G51JVB9S
Lymphatic Contour Face Brush, Facial Brush for Lymphatic Drainage, Dry Lymphatic Massage Brush, Face Sculpting Brush, Lymphatic Drainage Massager, Contour Face Brush, Face Depuffer, Facial Tool
Price
$8.49
Rating
4.5
Reviews
1K
Latest month sales
B0GSKVSPV2
Lymphatic Contour Face Brush Lymphatic Drainage Massager Double Chin Reducer Lymphatic Drainage Brush for Face Ergonomically Designed to Fit The Skin Precisely (grey-2pcs)
Unlock to view ASIN details and product titles
Price
$12.59
Rating
4.3
Reviews
1.5K
Latest month sales
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