Face Brush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Face Brush sales on Amazon US totaled 233,700 units in July 2026 (▼ 9.3% vs. the prior month), generating an estimated $2,225,958 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.1% of unit volume and 40.5% of revenue, while a typical listing is priced at $10.99. The keyword itself pulled 32,190 Amazon queries over the same period (▲ 12.8% MoM).
Zooming out to the 12-month window ending July 2026, the face brush Top 50 moved 3,057,600 units and $29,782,669 in cumulative sales — an average of 254,800 units and $2,481,889 per month. Monthly throughput topped out at 390,000 units in December 2025 and dipped to 149,400 in May 2026, leaving the latest reading 28.9% higher than August 2025.
Face Brush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
233.7K
▼ 9.3% MoM
Monthly Revenue 2026/07
$2.2M
▼ 13.4% MoM
Top 10 Market Share 2026/07
47.1%
Face Brush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold face brush listing on Amazon US in July 2026 is ASIN B07MH1KHJ2 (Brand: BS-MALL), which sold 20,000 units at $9.99 apiece — equal to 8.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 110,000 units and $900,700 in July 2026 — 47.1% of unit volume and 40.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Face Brush' on Amazon
July 2026
Is 47.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version | Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B00JLAOP3S
Flat Top Kabuki Foundation Brush By KESHIMA, Premium Makeup Brush | For Liquid, Cream, and Powder - Buffing, Blending, and Face - 1.2" Top Diameter
10K
▲ 0.0%vs. prior month
$95K
latest month
12-month trend
B01F36JBDM
BEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
10K
▲ 0.0%vs. prior month
$77.9K
latest month
12-month trend
B09BZ4NV2R
Real Perfection Makeup Brush Set 16 Pcs with 1 Eyebrow Razor Premium Synthetic Foundation Powder Concealers Eyeshadow Blush Makeup Brushes Make up Brushes Kit (Pink)
10K
▲ 0.0%vs. prior month
$75.3K
latest month
12-month trend
B0BWVXMWF5
Albeaut Concealer Brush, Angled Under Eye Makeup Small Foundation Precision Face Blending Brush (193 concealer brush), 1pc
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B0CPFYBBMB
e.l.f. Dual-Ended Cream + Powder Brush | Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free
10K
▲ 0.0%vs. prior month
$80K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Face Brush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BS-MALL is the best-performing face brush brand in July 2026, moving 20,000 units across 1 ASIN for 18.2% of Top 10 volume. KESHIMA follows with 10,000 units (9.1%), ahead of BEAKEY on 10,000 units (9.1%).
Volume is spread across 10 brands, with the top three holding 36.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.98 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BS-MALL
1 ASIN in Top 10
18.2%
Units
20K
Revenue
$194.6K
Avg. price
$9.99
B07MH1KHJ2
$9.99·★4.6·60K revsBS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version | Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes
Units sold20K
KESHIMA
1 ASIN in Top 10
9.1%
Units
10K
Revenue
$95K
Avg. price
$9.85
B00JLAOP3S
$9.85·★4.6·41.5K revsFlat Top Kabuki Foundation Brush By KESHIMA, Premium Makeup Brush | For Liquid, Cream, and Powder - Buffing, Blending, and Face - 1.2" Top Diameter
Units sold10K
BEAKEY
1 ASIN in Top 10
9.1%
Units
10K
Revenue
$77.9K
Avg. price
$7.98
B01F36JBDM
$7.98·★4.5·83.7K revsBEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
Units sold10K
Trending Face Brush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GSKVSPV2 leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B0G2XLH8CG close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GSKVSPV2
Lymphatic Contour Face Brush Lymphatic Drainage Massager Double Chin Reducer Lymphatic Drainage Brush for Face Ergonomically Designed to Fit The Skin Precisely (grey-2pcs)
Price
$12.59
Rating
4.3
Reviews
1.4K
Latest month sales
B0G2XLH8CG
Lymphatic Contour Face Brush, Dual-Ended Dry Brush + Cool-Touch Jade Gua Sha Edge, 0.075mm Ultra-Soft Bristles Gua Sha Facial Tools, for Lymphatic Drainage, Less Puffy Look, Sculpt & Relax
Price
$15.99
Rating
4.4
Reviews
177
Latest month sales
B09XTKR99C
Facial Cleansing Brush Face Scrubber: CLSEVXY Electric Face Spin Cleanser Brushes with 6 Brush Heads for Deep Cleansing, Gentle Exfoliating, Removing Blackhead, Massaging
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.2
Reviews
4.9K
Latest month sales
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