Facemask Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Facemask sales on Amazon US totaled 469,300 units in July 2026 (▼ 17.0% vs. the prior month), generating an estimated $8,228,514 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.3% of unit volume and 58.6% of revenue, while a typical listing is priced at $15.65. The keyword itself pulled 15,093 Amazon queries over the same period (▼ 3.5% MoM).
Zooming out to the 12-month window ending July 2026, the facemask Top 50 moved 6,294,300 units and $104,645,953 in cumulative sales — an average of 524,525 units and $8,720,496 per month. Monthly throughput topped out at 710,800 units in December 2025 and dipped to 405,200 in May 2026, leaving the latest reading 3.6% higher than August 2025.
Facemask Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
469.3K
▼ 17.0% MoM
Monthly Revenue 2026/07
$8.2M
▼ 15.0% MoM
Top 10 Market Share 2026/07
53.3%
Facemask Market Share & Sales Concentration on Amazon US — July 2026
The most-sold facemask listing on Amazon US in July 2026 is ASIN B0B2RM68G2 (Brand: BIODANCE), which sold 100,000 units at $19.00 apiece — equal to 21.3% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 250,000 units and $4,818,000 in July 2026 — 53.3% of unit volume and 58.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Facemask' on Amazon
July 2026
Is 53.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B2RM68G2
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0BRMYHMS5
medicube Wrapping Mask Collagen - Overnight Peel Off Facial Mask | Elasticity & Hydration Care, Reduces Sagging & Dullness - Hydrolyzed Collagen For Glowing Skin, Korean Skin Care, 2.53 fl.oz
30K
▼ 70.0%vs. prior month
$551.1K
latest month
12-month trend
B0D1G7XF9X
medicube Zero Pore Blackhead Mud Mask - Pore Cleansing & Gentle Exfoliating | Blackhead-Removing Clay Mask with AHA BHA PHA, Pore Minimizing & Cooling Care, 3 Min Quick Dry, Korean Skincare 3.52 oz.
20K
▼ 33.3%vs. prior month
$360.6K
latest month
12-month trend
B008MCUZZS
3M Particulate Disposable Respirator 8210, N95, Pack of 20, NIOSH APPROVED | Two-Strap Cup Style Design, Lightweight, Cushioning Nose Foam
20K
▲ 100.0%vs. prior month
$307.2K
latest month
12-month trend
B08Y8NVW6Y
LEMENT 50pcs KN95 Face Mask Black 5-Layer Filter≥95% Cup Dust Safety Masks | 5-layer filtration, breathable fit, elastic ear loops, cup design, for adults, ideal travel, work, commuting & daily use
20K
▲ 100.0%vs. prior month
$265.6K
latest month
12-month trend
B0FKCJMB75
Quasi Bio-Collagen Face Mask Overnight – Hydrating Korean Sheet Mask – Niacinamide & Low Molecular Collagen – Firming & Smoothing Skincare for All Skin Types – 4 Masks
20K
▲ 900.0%vs. prior month
$891.8K
latest month
12-month trend
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Best Facemask Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIODANCE is the best-performing facemask brand in July 2026, moving 110,000 units across 2 ASINs for 44.0% of Top 10 volume. medicube follows with 50,000 units (20.0%), ahead of 3M on 20,000 units (8.0%).
With 8 brands splitting the Top 10 and 72.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.16 to $19.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIODANCE
2 ASINs in Top 10
44.0%
Units
110K
Revenue
$2M
Avg. price
$19.00
B0B2RM68G2
$19.00·★4.5·46.3K revsBIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
Units sold100KB0GY427BJK
$19.00·★4.5·338 revsBIODANCE Rejuvenating Caviar PDRN Real Deep Mask, Overnight Hydrogel Face Mask, Skin Firming, Radiance, Enhancing Skin Recovery, Korean Skin Care, Self Care Gifts for Women | 1.19oz(34g) x 4ea
Units sold10K
medicube
2 ASINs in Top 10
20.0%
Units
50K
Revenue
$911.7K
Avg. price
$15.16
B0BRMYHMS5
$15.20·★4.5·23.7K revsmedicube Wrapping Mask Collagen - Overnight Peel Off Facial Mask | Elasticity & Hydration Care, Reduces Sagging & Dullness - Hydrolyzed Collagen For Glowing Skin, Korean Skin Care, 2.53 fl.oz
Units sold30KB0D1G7XF9X
$15.12·★4.5·6.8K revsmedicube Zero Pore Blackhead Mud Mask - Pore Cleansing & Gentle Exfoliating | Blackhead-Removing Clay Mask with AHA BHA PHA, Pore Minimizing & Cooling Care, 3 Min Quick Dry, Korean Skincare 3.52 oz.
Units sold20K
3M
1 ASIN in Top 10
8.0%
Units
20K
Revenue
$307.2K
Avg. price
$18.56
B008MCUZZS
$18.56·★4.4·19.5K revs3M Particulate Disposable Respirator 8210, N95, Pack of 20, NIOSH APPROVED | Two-Strap Cup Style Design, Lightweight, Cushioning Nose Foam
Units sold20K
Trending Facemask Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FKCJMB75 booked 20K units at $44.99, with ▲ 900.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FKCJMB75
Quasi Bio-Collagen Face Mask Overnight – Hydrating Korean Sheet Mask – Niacinamide & Low Molecular Collagen – Firming & Smoothing Skincare for All Skin Types – 4 Masks
Price
$44.99
Rating
4.2
Reviews
1.2K
Latest month sales
B0GY427BJK
BIODANCE Rejuvenating Caviar PDRN Real Deep Mask, Overnight Hydrogel Face Mask, Skin Firming, Radiance, Enhancing Skin Recovery, Korean Skin Care, Self Care Gifts for Women | 1.19oz(34g) x 4ea
Price
$19.00
Rating
4.5
Reviews
338
Latest month sales
B007ZUDVC2
3M 8511 Drywall Sanding N95 Cool Flow Valved Disposable Respirator, 10-Pack | NIOSH-Approved, Relief From Dusts And Certain Particles During Sanding, Pollen, Mold Spores, Dust Particles
Unlock to view ASIN details and product titles
Price
$26.24
Rating
4.6
Reviews
2.3K
Latest month sales
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