Face Painting Kit Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Face Painting Kit sales on Amazon US totaled 76,300 units in July 2026 (▼ 22.1% vs. the prior month), generating an estimated $1,130,866 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.0% of unit volume and 50.6% of revenue, while a typical listing is priced at $16.01. The keyword itself pulled 57,258 Amazon queries over the same period (▼ 7.4% MoM).
Zooming out to the 12-month window ending July 2026, the face painting kit Top 50 moved 947,750 units and $14,611,606 in cumulative sales — an average of 78,979 units and $1,217,634 per month. Monthly throughput topped out at 246,000 units in October 2025 and dipped to 32,400 in January 2026, leaving the latest reading 39.7% higher than August 2025.
Face Painting Kit Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
76.3K
▼ 22.1% MoM
Monthly Revenue 2026/07
$1.1M
▼ 19.5% MoM
Top 10 Market Share 2026/07
55.0%
Face Painting Kit Market Share & Sales Concentration on Amazon US — July 2026
The most-sold face painting kit listing on Amazon US in July 2026 is ASIN B08HD89CX6 (Brand: JOYIN), which sold 10,000 units at $14.99 apiece — equal to 13.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 42,000 units and $572,120 in July 2026 — 55.0% of unit volume and 50.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Face Painting Kit' on Amazon
July 2026
Is 55.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08HD89CX6
Rock Painting Kit- Glow in The Dark Rock Kit, Arts and Crafts for Kids Ages 6-12, Art Supplies Toy, Kids Craft Paint Kits, Arts & Crafts for Boys Girls Birthday Party Gift Toy
10K
▼ 50.0%vs. prior month
$149.9K
latest month
12-month trend
B08CGMYQGN
UCANBE Athena Face Body Paint Oil Palette, 20 Colors Large Black White Professional Flash Tattoo Halloween SFX Party Artist Costume Festival Stage Cosplay Full Size Makeup Painting Kit 168g
5K
▲ 0.0%vs. prior month
$97.7K
latest month
12-month trend
B0FLWB7GK8
Face Painting Kit for Kids, 42 Colors Professional Face Paint Makeup Kit Non-Toxic Water Activated Facepaint Palette with Brush, Stencil, Sponge, Gem, for Party Halloween Christmas (42 Colors)
5K
▼ 28.6%vs. prior month
$88.6K
latest month
12-month trend
B08CY551NH
Paint Brushes Set for Acrylic Painting, 20 Pcs Oil Watercolor Acrylic Paint Brush, Artist Paintbrushes for Body Face Rock Canvas, Kids Adult Drawing Arts Crafts Supplies, Blue | Artist Paintbrushes (Nylon Hair Wood Handles) for Adult Drawing, Great for Face, Rock & Canvas, Arts Craft Supplies, Blue
4K
▲ 0.0%vs. prior month
$31K
latest month
12-month trend
B0C6G8G3VF
12 PCS Glow Face Body Paint, Glow In The Dark Under UV Black Light Sticks Makeup Neon Face Painting Kits for Adult Halloween Festival Accessory Glow Party Supplies
4K
▼ 20.0%vs. prior month
$40K
latest month
12-month trend
B0DC6GL1DC
AROIC 14 Colors Body Glitter, Mermaid Fairy Hair Glitter Gel for Kids | Sparkling Sequins Glitter Face Paint for Women, Chunky Eye Shimmer Makeup for Singer Party Concert Festival Rave Accessories
4K
▼ 33.3%vs. prior month
$39.3K
latest month
12-month trend
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Best Face Painting Kit Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JOYIN is the best-performing face painting kit brand in July 2026, moving 12,000 units across 2 ASINs for 28.6% of Top 10 volume. UCANBE follows with 7,000 units (16.7%), ahead of LOVLOV on 5,000 units (11.9%).
Volume is spread across 8 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.49 to $21.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JOYIN
2 ASINs in Top 10
28.6%
Units
12K
Revenue
$176.6K
Avg. price
$14.49
B08HD89CX6
$14.99·★4.7·10.5K revsRock Painting Kit- Glow in The Dark Rock Kit, Arts and Crafts for Kids Ages 6-12, Art Supplies Toy, Kids Craft Paint Kits, Arts & Crafts for Boys Girls Birthday Party Gift Toy
Units sold10KB08CWLDS1C
$13.99·★4.3·6.2K revs42PCS Face and Body Paint Crayons, XL Face Painting Kit Safe and Non-Toxic Ultimate Party Pack Including 14 Metallic Colors for Birthday Makeup Party Supplies, Festivals, Gifts for Kids Girls Boys
Units sold2K
UCANBE
2 ASINs in Top 10
16.7%
Units
7K
Revenue
$144.6K
Avg. price
$21.99
B08CGMYQGN
$19.99·★4.5·13.5K revsUCANBE Athena Face Body Paint Oil Palette, 20 Colors Large Black White Professional Flash Tattoo Halloween SFX Party Artist Costume Festival Stage Cosplay Full Size Makeup Painting Kit 168g
Units sold5KB00IWESI8W
$23.99·★4.4·6.6K revsUCANBE Face Body Paint Set-Athena Painting Palette,10 Professional Artist Brush,Large Deep Pan Ideal for Halloween Cosplay Party SFX Arty Stage Makeup
Units sold2K
LOVLOV
1 ASIN in Top 10
11.9%
Units
5K
Revenue
$88.6K
Avg. price
$18.98
B0FLWB7GK8
$18.98·★4.4·349 revsFace Painting Kit for Kids, 42 Colors Professional Face Paint Makeup Kit Non-Toxic Water Activated Facepaint Palette with Brush, Stencil, Sponge, Gem, for Party Halloween Christmas (42 Colors)
Units sold5K
Trending Face Painting Kit Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00IWESI8W booked 2K units at $23.99, with ▲ 0.0% MoM change. On the growth side, B0DXF91SLN leads positive momentum with ▲ 233.3% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00IWESI8W
UCANBE Face Body Paint Set-Athena Painting Palette,10 Professional Artist Brush,Large Deep Pan Ideal for Halloween Cosplay Party SFX Arty Stage Makeup
Price
$23.99
Rating
4.4
Reviews
6.6K
Latest month sales
B08CWLDS1C
42PCS Face and Body Paint Crayons, XL Face Painting Kit Safe and Non-Toxic Ultimate Party Pack Including 14 Metallic Colors for Birthday Makeup Party Supplies, Festivals, Gifts for Kids Girls Boys
Price
$13.99
Rating
4.3
Reviews
6.2K
Latest month sales
B0DXF91SLN
Fenmay Face Painting Kit for Kids, Non-Toxic and Hypoallergenic Face Paint Makeup Kit| with Stencils, Book, Easy to Use and Safe for Kids, Fun for Halloween, Birthday Party, School Event
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.6
Reviews
236
Latest month sales
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