Face Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Face Oil sales on Amazon US totaled 1,250,000 units in July 2026 (▼ 24.7% vs. the prior month), generating an estimated $21,067,300 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.8% of unit volume and 59.0% of revenue, while a typical listing is priced at $15.77. The keyword itself pulled 28,333 Amazon queries over the same period (▲ 4.7% MoM).
Zooming out to the 12-month window ending July 2026, the face oil Top 50 moved 15,266,300 units and $254,126,407 in cumulative sales — an average of 1,272,192 units and $21,177,201 per month. Monthly throughput topped out at 1,659,000 units in June 2026 and dipped to 752,000 in May 2026, leaving the latest reading 5.0% higher than August 2025.
Face Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.3M
▼ 24.7% MoM
Monthly Revenue 2026/07
$21.1M
▼ 25.3% MoM
Top 10 Market Share 2026/07
56.8%
Face Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold face oil listing on Amazon US in July 2026 is ASIN B01MDTVZTZ (Brand: The Ordinary), which sold 100,000 units at $6.00 apiece — equal to 8.0% of every unit tracked in this report.
The Top 10 ASINs account for 710,000 units and $12,438,500 in July 2026 — 56.8% of unit volume and 59.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Face Oil' on Amazon
July 2026
Is 56.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01MDTVZTZ
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
100K
▲ 0.0%vs. prior month
$600K
latest month
12-month trend
B01N9SPQHQ
La Roche-Posay Toleriane Double Repair Face Moisturizer
100K
▲ 0.0%vs. prior month
$2.5M
latest month
12-month trend
B08BW46XXK
Vanicream Daily Facial Moisturizer, Lightweight, Non-Greasy, 3 Fl Oz | Formulated Without Common Irritants for Sensitive Skin, Moisturizing Face Cream with 5 Key Cermides and Hyaluronic Acid
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B00365DABC
CeraVe PM Facial Moisturizing Lotion, Skin Care for Dry Skin, Oil-Free, 3oz | Travel Sized Face Lotion with Hyaluronic Acid, Niacinamide & Ceramides, Face Moisturizer for Men & Women, Skin Barrier Repair
90K
▼ 10.0%vs. prior month
$1.3M
latest month
12-month trend
B0DBF65JYY
medicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum - Peptides & Niacinamide for Hydration & Firm-Looking Skin, Uneven Tone Care, Korean Skincare, 1.01 fl. Oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B01N7T7JKJ
La Roche-Posay Toleriane Hydrating Gentle Facial Cleanser, with Niacinamide | Face cleanser with niacinamide & ceramides, safe for sensitive skin. Daily face wash for normal to dry skin, fragrance free.
60K
▼ 25.0%vs. prior month
$1.2M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Face Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
La Roche-Posay is the best-performing face oil brand in July 2026, moving 160,000 units across 2 ASINs for 22.5% of Top 10 volume. CeraVe follows with 140,000 units (19.7%), ahead of The Ordinary on 100,000 units (14.1%).
Volume is spread across 7 brands, with the top three holding 56.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.00 to $22.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
La Roche-Posay
2 ASINs in Top 10
22.5%
Units
160K
Revenue
$3.7M
Avg. price
$22.48
B01N9SPQHQ
$24.99·★4.6·80.5K revsLa Roche-Posay Toleriane Double Repair Face Moisturizer
Units sold100KB01N7T7JKJ
$19.97·★4.6·39.5K revsLa Roche-Posay Toleriane Hydrating Gentle Facial Cleanser, with Niacinamide | Face cleanser with niacinamide & ceramides, safe for sensitive skin. Daily face wash for normal to dry skin, fragrance free.
Units sold60K
CeraVe
2 ASINs in Top 10
19.7%
Units
140K
Revenue
$2.1M
Avg. price
$15.47
B00365DABC
$14.97·★4.7·63K revsCeraVe PM Facial Moisturizing Lotion, Skin Care for Dry Skin, Oil-Free, 3oz | Travel Sized Face Lotion with Hyaluronic Acid, Niacinamide & Ceramides, Face Moisturizer for Men & Women, Skin Barrier Repair
Units sold90KB01N1LL62W
$15.97·★4.8·104.2K revsCeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 16fl oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
Units sold50K
The Ordinary
1 ASIN in Top 10
14.1%
Units
100K
Revenue
$600K
Avg. price
$6.00
B01MDTVZTZ
$6.00·★4.7·63.9K revsThe Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
Units sold100K
Trending Face Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01N1LL62W booked 50K units at $15.97, with ▲ 25.0% MoM change. On the growth side, B0C7JJG6BB leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0GYM3ZCVM close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01N1LL62W
CeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 16fl oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
Price
$15.97
Rating
4.8
Reviews
104.2K
Latest month sales
B0C7JJG6BB
CeraVe Acne Control Cleanser, Face Wash with 2% Salicylic Acid, 16 oz | Skin Care with Niacinamide, Acne Face Wash, Acne Treatment For Face, Ceramides, Fragrance Free, Gentle, Oil Absorbing Clay
Price
$17.24
Rating
4.7
Reviews
23.3K
Latest month sales
B0GYM3ZCVM
Cliganic Organic Jojoba Oil, 100% Pure Cold Pressed for Face & Hair, 8oz | Natural Moisturizing Carrier for Skin & Nails, Softening, Hexane & Fragrance Free, Non-GMO Unrefined, Fast Absorbing
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.7
Reviews
87.5K
Latest month sales
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