Face Mist Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Face Mist sales on Amazon US totaled 658,000 units in July 2026 (▼ 39.3% vs. the prior month), generating an estimated $11,468,400 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.8% of unit volume and 60.2% of revenue, while a typical listing is priced at $16.87. The keyword itself pulled 23,642 Amazon queries over the same period (▲ 1.5% MoM).
Zooming out to the 12-month window ending July 2026, the face mist Top 50 moved 6,904,750 units and $118,954,820 in cumulative sales — an average of 575,396 units and $9,912,902 per month. Monthly throughput topped out at 1,084,000 units in June 2026 and dipped to 372,950 in August 2025, leaving the latest reading 76.4% higher than August 2025.
Face Mist Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
658K
▼ 39.3% MoM
Monthly Revenue 2026/07
$11.5M
▼ 40.7% MoM
Top 10 Market Share 2026/07
57.8%
Face Mist Market Share & Sales Concentration on Amazon US — July 2026
The most-sold face mist listing on Amazon US in July 2026 is ASIN B0CZF2T7CK (Brand: L'Oreal Paris), which sold 50,000 units at $10.98 apiece — equal to 7.6% of every unit tracked in this report.
The Top 10 ASINs account for 380,000 units and $6,899,900 in July 2026 — 57.8% of unit volume and 60.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Face Mist' on Amazon
July 2026
Is 57.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CZF2T7CK
L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
50K
▼ 28.6%vs. prior month
$547.5K
latest month
12-month trend
B0FKGJYFC8
Dr.Althea 345 Relief Cream, 1.69 Fl Oz (Ver.2 - Pack of 1) | PDRN & Hyaluronic Acid for Instant Hydration, Blemish, Post-Acne Vegan Face Moisturizer with Centella, Non-comedogenic
50K
▼ 50.0%vs. prior month
$1.3M
latest month
12-month trend
B07VRFC3Y7
SkinSmart Antimicrobial Facial Cleanser for Breakouts and Blemishes, 8 oz | Hypochlorous Acid Spray for Face Targets Breakout Bacteria to Reduce Skin Irritation and Wash Pores Clean, All Skin Types
50K
▼ 28.6%vs. prior month
$899.5K
latest month
12-month trend
B0FVT77ZLL
ANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
50K
▼ 50.0%vs. prior month
$1M
latest month
12-month trend
B0DWFLY18Y
Anua PDRN Hyaluronic Acid 100 Moisturizing Cream, 2.02 fl oz | Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare
40K
▼ 60.0%vs. prior month
$919.2K
latest month
12-month trend
B00PBX3L7K
COSRX Snail Mucin 96% Repairing Serum for Sooothing & Hydrating 3.38 oz. | Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care
40K
▼ 60.0%vs. prior month
$689.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Face Mist Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ANUA is the best-performing face mist brand in July 2026, moving 90,000 units across 2 ASINs for 23.7% of Top 10 volume. L'Oreal Paris follows with 50,000 units (13.2%), ahead of Dr.Althea on 50,000 units (13.2%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $10.98 to $27.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ANUA
2 ASINs in Top 10
23.7%
Units
90K
Revenue
$1.9M
Avg. price
$22.50
B0FVT77ZLL
$21.00·★4.5·6.1K revsANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
Units sold50KB0DWFLY18Y
$24.00·★4.6·5K revsAnua PDRN Hyaluronic Acid 100 Moisturizing Cream, 2.02 fl oz | Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare
Units sold40K
L'Oreal Paris
1 ASIN in Top 10
13.2%
Units
50K
Revenue
$547.5K
Avg. price
$10.98
B0CZF2T7CK
$10.98·★4.5·13.8K revsL'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
Units sold50K
Dr.Althea
1 ASIN in Top 10
13.2%
Units
50K
Revenue
$1.3M
Avg. price
$27.00
B0FKGJYFC8
$27.00·★4.6·21.3K revsDr.Althea 345 Relief Cream, 1.69 Fl Oz (Ver.2 - Pack of 1) | PDRN & Hyaluronic Acid for Instant Hydration, Blemish, Post-Acne Vegan Face Moisturizer with Centella, Non-comedogenic
Units sold50K
Trending Face Mist Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0F5QS4B8H leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B085P2FFSS close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F5QS4B8H
Hypochlorous Acid Spray for Face and Skin; Facial Cleanser | 8oz Face Mist | Antimicrobial Hypochlorous Acid Spray for Skin, Acne, Rash, Eczema, Wound | Topical Facial Cleanser Sprays; Smart Skincare
Price
$9.97
Rating
4.5
Reviews
1.5K
Latest month sales
B085P2FFSS
e.l.f. SKIN Holy Hydration! Hydrating Coconut Mist, Refreshes, Soothes & Invigorates Skin, Tropical Scent, 2.7 Fl Oz (Pack of 1)
Price
$8.00
Rating
4.6
Reviews
5.6K
Latest month sales
B002NX0B4W
La Roche-Posay Thermal Spring Water Face Mist Hydrating Spray | Facial spray with antioxidants & selenium to soothe skin. Lightweight face mist for daily use. Sensitive skin safe.
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.6
Reviews
14.3K
Latest month sales
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