Mask Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mask sales on Amazon US totaled 625,000 units in July 2026 (▼ 15.4% vs. the prior month), generating an estimated $11,038,780 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.8% of unit volume and 49.7% of revenue, while a typical listing is priced at $18.56. The keyword itself pulled 99,003 Amazon queries over the same period (▼ 32.6% MoM).
Zooming out to the 12-month window ending July 2026, the mask Top 50 moved 7,022,200 units and $124,502,631 in cumulative sales — an average of 585,183 units and $10,375,219 per month. Monthly throughput topped out at 739,000 units in June 2026 and dipped to 458,000 in May 2026, leaving the latest reading 29.6% higher than August 2025.
Mask Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
625K
▼ 15.4% MoM
Monthly Revenue 2026/07
$11M
▼ 17.1% MoM
Top 10 Market Share 2026/07
52.8%
Mask Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mask listing on Amazon US in July 2026 is ASIN B0B2RM68G2 (Brand: BIODANCE), which sold 100,000 units at $19.00 apiece — equal to 16.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 330,000 units and $5,486,900 in July 2026 — 52.8% of unit volume and 49.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mask' on Amazon
July 2026
Is 52.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B2RM68G2
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B07KC5DWCC
MZOO Luxury Sleep Mask for Women Men Patented Light Blocking Design | Zero Eye Pressure, 3D Contoured Sleeping Mask for Side Sleeper, Breathable, Adjustable, for Travel, Black
50K
▼ 16.7%vs. prior month
$761K
latest month
12-month trend
B09CZ68WV3
MyHalos® Sleep Mask for Men and Women, 3D Blackout Eye Masks for Sleep | Sleeping Mask, Blindfold, Zero Pressure, Breathable, Side Sleepers &Eyelash Friendly, Night & Travel Eye Mask (Black)
40K
▼ 20.0%vs. prior month
$385.2K
latest month
12-month trend
B014E2D6BY
grace & stella Award Winning Eye Patches for Puffy Eyes | Birthday Gifts for Women - Under Eye Mask for Dark Circles & Undereye Bags - Gifts for Mom - Vegan Self Care (24 Pairs, Gold)
30K
▼ 25.0%vs. prior month
$663.3K
latest month
12-month trend
B075L6BL61
Karseell Collagen Hair Mask for Dry, Frizzy, Damaged Hair 16.90 oz | Deep Conditioning Hair Treatment Repairs, Moisturizes, Nourishing, Detangles Hair Leaving it Soft, Silky
20K
▲ 0.0%vs. prior month
$470.8K
latest month
12-month trend
B0CPDBW579
FULLY Green Tomato Pore Clay Mask Cleanser for Deep Cleansing, 4.05 fl oz | Clay Pack Cleanser for Deep Pore Cleansing, Blackhead & Sebum Control, Gentle Korean Face Wash for Oily & Combination Skin
20K
▼ 33.3%vs. prior month
$346.4K
latest month
12-month trend
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Best Mask Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIODANCE is the best-performing mask brand in July 2026, moving 100,000 units across 1 ASIN for 30.3% of Top 10 volume. MZOO follows with 50,000 units (15.2%), ahead of myhalos on 40,000 units (12.1%).
Volume is spread across 10 brands, with the top three holding 57.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.41 to $19.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIODANCE
1 ASIN in Top 10
30.3%
Units
100K
Revenue
$1.8M
Avg. price
$19.00
B0B2RM68G2
$19.00·★4.5·45.6K revsBIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
Units sold100K
MZOO
1 ASIN in Top 10
15.2%
Units
50K
Revenue
$761K
Avg. price
$13.99
B07KC5DWCC
$13.99·★4.6·100.7K revsMZOO Luxury Sleep Mask for Women Men Patented Light Blocking Design | Zero Eye Pressure, 3D Contoured Sleeping Mask for Side Sleeper, Breathable, Adjustable, for Travel, Black
Units sold50K
myhalos
1 ASIN in Top 10
12.1%
Units
40K
Revenue
$385.2K
Avg. price
$8.41
B09CZ68WV3
$8.41·★4.6·22.7K revsMyHalos® Sleep Mask for Men and Women, 3D Blackout Eye Masks for Sleep | Sleeping Mask, Blindfold, Zero Pressure, Breathable, Side Sleepers &Eyelash Friendly, Night & Travel Eye Mask (Black)
Units sold40K
Trending Mask Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B008MCUZZS booked 20K units at $18.27, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B008MCUZZS
3M Particulate Disposable Respirator 8210, N95, Pack of 20, NIOSH APPROVED | Two-Strap Cup Style Design, Lightweight, Cushioning Nose Foam
Price
$18.27
Rating
4.4
Reviews
19.5K
Latest month sales
B08Y8NVW6Y
LEMENT 50pcs KN95 Face Mask Black 5-Layer Filter≥95% Cup Dust Safety Masks | 5-layer filtration, breathable fit, elastic ear loops, cup design, for adults, ideal travel, work, commuting & daily use
Price
$9.99
Rating
4.4
Reviews
78.9K
Latest month sales
B0F19YY96Z
Summer Fridays Jet Lag Hydrating Eye Patches - De-puffing Hydrogel Under Eye Masks with Hyaluronic Acid, Caffeine + Peptides - Soothing + Refreshing At-Home + Travel Skin Care (6 Pairs) | De-Puffing & Soothing Under Eye Masks, Korean Skin Care Eye Mask Formula with Hyaluronic Acid & Peptides, Travel Essentials
Unlock to view ASIN details and product titles
Price
$24.00
Rating
4.6
Reviews
581
Latest month sales
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