Face Cleansing Wipes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Face Cleansing Wipes sales on Amazon US totaled 827,000 units in July 2026 (▼ 19.4% vs. the prior month), generating an estimated $10,910,630 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.5% of unit volume and 65.5% of revenue, while a typical listing is priced at $12.29. The keyword itself pulled 19,654 Amazon queries over the same period (▲ 11.4% MoM).
Zooming out to the 12-month window ending July 2026, the face cleansing wipes Top 50 moved 10,373,000 units and $132,447,700 in cumulative sales — an average of 864,417 units and $11,037,308 per month. Monthly throughput topped out at 1,026,000 units in June 2026 and dipped to 657,000 in May 2026, leaving the latest reading 0.0% higher than August 2025.
Face Cleansing Wipes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
827K
▼ 19.4% MoM
Monthly Revenue 2026/07
$10.9M
▼ 18.0% MoM
Top 10 Market Share 2026/07
60.5%
Face Cleansing Wipes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold face cleansing wipes listing on Amazon US in July 2026 is ASIN B00U2VQZDS (Brand: Neutrogena), which sold 100,000 units at $9.97 apiece — equal to 12.1% of every unit tracked in this report.
The Top 10 ASINs account for 500,000 units and $7,145,800 in July 2026 — 60.5% of unit volume and 65.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Face Cleansing Wipes' on Amazon
July 2026
Is 60.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00U2VQZDS
Neutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
100K
▲ 0.0%vs. prior month
$997K
latest month
12-month trend
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B09V7Z4TJG
medicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B07GKVBQDG
Neutrogena Makeup Remover Towelettes, Daily Single Face Towelettes, 20 Ct | Makeup Remover, Makeup Removing Cleansing Wipes, Suitable for Dirt & Oil Removal, Alcohol-Free
50K
▼ 50.0%vs. prior month
$320.5K
latest month
12-month trend
B07XC569XF
Neutrogena Hydro Boost Cleansing Wipes Makeup Remover, 25 Ct | Micellar Cleansing Cloths, Gently Removes Oil, Dirt, Waterproof Makeup, Hydrating Hyaluronic Acid
30K
▼ 40.0%vs. prior month
$359.1K
latest month
12-month trend
B01M4NFD2N
Cetaphil Gentle Makeup Remover Face Wipes, Fragrance Free, 25 Count | Sensitive skin safe, alcohol-free, fragrance-free, daily facial cleansing, removes makeup, dermatologist recommended
30K
▲ 0.0%vs. prior month
$205.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Face Cleansing Wipes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Neutrogena is the best-performing face cleansing wipes brand in July 2026, moving 180,000 units across 3 ASINs for 36.0% of Top 10 volume. CLEAN SKIN CLUB follows with 150,000 units (30.0%), ahead of medicube on 100,000 units (20.0%).
With 6 brands splitting the Top 10 and 86.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.64 to $23.93, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Neutrogena
3 ASINs in Top 10
36.0%
Units
180K
Revenue
$1.7M
Avg. price
$9.64
B00U2VQZDS
$9.97·★4.8·121.3K revsNeutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
Units sold100KB07GKVBQDG
$6.99·★4.8·74.7K revsNeutrogena Makeup Remover Towelettes, Daily Single Face Towelettes, 20 Ct | Makeup Remover, Makeup Removing Cleansing Wipes, Suitable for Dirt & Oil Removal, Alcohol-Free
Units sold50KB07XC569XF
$11.97·★4.7·18.3K revsNeutrogena Hydro Boost Cleansing Wipes Makeup Remover, 25 Ct | Micellar Cleansing Cloths, Gently Removes Oil, Dirt, Waterproof Makeup, Hydrating Hyaluronic Acid
Units sold30K
CLEAN SKIN CLUB
3 ASINs in Top 10
30.0%
Units
150K
Revenue
$3.1M
Avg. price
$23.93
B07PBXXNCY
$17.95·★4.7·50.5K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100KB0F4GPMC2M
$17.95·★4.7·50.5K revsReduces Fine Lines and Wrinkles in 6 weeks or Less, CLEAN SKIN CLUB Healthy Aging Clean Towels® XL, Disposable Face Towels, XL - 1 Pack (50 count)
Units sold30KB0812B1FMQ
$35.90·★4.7·50.5K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 50 ct per pack, 2 Packs, 100 Ct Total
Units sold20K
medicube
1 ASIN in Top 10
20.0%
Units
100K
Revenue
$1.8M
Avg. price
$15.12
B09V7Z4TJG
$15.12·★4.6·30.9K revsmedicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
Units sold100K
Trending Face Cleansing Wipes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0012MXUEI leads positive momentum with ▲ 14.3% MoM growth on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0012MXUEI
Clearasil Rapid Rescue Deep Treatment Acne Face Pads, Maximum Strenght with 2% Salicylic Acid Acne Treatment Medicine, 90 Count
Price
$5.94
Rating
4.7
Reviews
4.5K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this face cleansing wipes report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card