Tower 28 Tinted Sunscreen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tower 28 Tinted Sunscreen sales on Amazon US totaled 343,000 units in July 2026 (▼ 43.7% vs. the prior month), generating an estimated $10,150,410 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.3% of unit volume and 58.2% of revenue, while a typical listing is priced at $27.80. The keyword itself pulled 15,406 Amazon queries over the same period (▼ 12.2% MoM).
Zooming out to the 12-month window ending July 2026, the tower 28 tinted sunscreen Top 50 moved 3,417,350 units and $102,486,837 in cumulative sales — an average of 284,779 units and $8,540,570 per month. Monthly throughput topped out at 609,000 units in June 2026 and dipped to 193,700 in December 2025, leaving the latest reading 53.9% higher than August 2025.
Tower 28 Tinted Sunscreen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
343K
▼ 43.7% MoM
Monthly Revenue 2026/07
$10.2M
▼ 47.6% MoM
Top 10 Market Share 2026/07
58.3%
Tower 28 Tinted Sunscreen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tower 28 tinted sunscreen listing on Amazon US in July 2026 is ASIN B00ZPWR0N8 (Brand: EltaMD), which sold 30,000 units at $47.00 apiece — equal to 8.7% of every unit tracked in this report.
The Top 10 ASINs account for 200,000 units and $5,902,700 in July 2026 — 58.3% of unit volume and 58.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tower 28 Tinted Sunscreen' on Amazon
July 2026
Is 58.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00ZPWR0N8
EltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
30K
▼ 40.0%vs. prior month
$1.4M
latest month
12-month trend
B07YLKXV11
CeraVe Tinted Sunscreen for Face, Mineral SPF 30 Moisturizer, Medium, 1.7oz | Skin Care, Face Sunscreen, Hyaluronic Acid, Zinc Oxide, Titanium Dioxide, Sheer Tint, Healthy Glow, Blends Seamlessly
30K
▼ 25.0%vs. prior month
$413.4K
latest month
12-month trend
B0FPQGLYK9
medicube Sunscreen No Cast Just Glow Collagen, SPF 50 | SPF 50 Hydrating Face Sunscreen - Lightweight & Non-Sticky Formula, Peptide & Cica for Soothing & Glow, Korean Skincare
30K
▼ 25.0%vs. prior month
$527.1K
latest month
12-month trend
B00J5KDCO2
EltaMD UV Daily Face Sunscreen Moisturizer, Zinc Oxide, SPF 40 and SPF 50 | Hydrates and Protects Dry Dehydrated Skin, Lightweight, No White Cast, Dermatologist Recommended, Available in Three Tints
20K
▼ 71.4%vs. prior month
$860K
latest month
12-month trend
B07RW4CHC3
DRMTLGY Universal Tinted Moisturizer SPF 46, Dewy Tinted Sunscreen
20K
▼ 50.0%vs. prior month
$620K
latest month
12-month trend
B093W7CDWD
Colorescience, Total Protection Face Shield Flex, SPF 50
20K
▼ 60.0%vs. prior month
$1.2M
latest month
12-month trend
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Best Tower 28 Tinted Sunscreen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EltaMD is the best-performing tower 28 tinted sunscreen brand in July 2026, moving 50,000 units across 2 ASINs for 25.0% of Top 10 volume. CeraVe follows with 40,000 units (20.0%), ahead of medicube on 30,000 units (15.0%).
With 8 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.36 to $45.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EltaMD
2 ASINs in Top 10
25.0%
Units
50K
Revenue
$2.3M
Avg. price
$45.00
B00ZPWR0N8
$47.00·★4.5·21.5K revsEltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
Units sold30KB00J5KDCO2
$43.00·★4.6·25.1K revsEltaMD UV Daily Face Sunscreen Moisturizer, Zinc Oxide, SPF 40 and SPF 50 | Hydrates and Protects Dry Dehydrated Skin, Lightweight, No White Cast, Dermatologist Recommended, Available in Three Tints
Units sold20K
CeraVe
2 ASINs in Top 10
20.0%
Units
40K
Revenue
$540.9K
Avg. price
$13.36
B07YLKXV11
$13.97·★4.4·68.7K revsCeraVe Tinted Sunscreen for Face, Mineral SPF 30 Moisturizer, Medium, 1.7oz | Skin Care, Face Sunscreen, Hyaluronic Acid, Zinc Oxide, Titanium Dioxide, Sheer Tint, Healthy Glow, Blends Seamlessly
Units sold30KB0D9L7CTFB
$12.74·★4.4·4.1K revsCeraVe Tinted Sunscreen for Face, Mineral SPF 30 Moisturizer, Light, 1.7oz | Skin Care, Face Sunscreen, Hyaluronic Acid, Zinc Oxide, Titanium Dioxide, Sheer Tint, Healthy Glow, Blends Seamlessly
Units sold10K
medicube
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$527.1K
Avg. price
$18.90
B0FPQGLYK9
$18.90·★4.6·2.4K revsmedicube Sunscreen No Cast Just Glow Collagen, SPF 50 | SPF 50 Hydrating Face Sunscreen - Lightweight & Non-Sticky Formula, Peptide & Cica for Soothing & Glow, Korean Skincare
Units sold30K
Trending Tower 28 Tinted Sunscreen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0B3S7HJ9L booked 10K units at $28.00, with ▲ 0.0% MoM change. On the growth side, B0F1YS57M5 leads positive momentum with ▲ 50.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B3S7HJ9L
Tower 28 SOS Daily Rescue Soothing Hypochlorous Acid Spray for Face (4 oz) | Hypochlorous Acid Face Mist to Calm & Purify Sensitive Skin, On-the-Go Toner & Facial Cleanser Spray, Skin Care Essential
Price
$28.00
Rating
4.6
Reviews
5.3K
Latest month sales
B0DR9WDR2G
BYOMA Ultralight Face Fluid SPF 50 | Ultra-Lightweight Facial Sunscreen, All Skin Tones, Luminous Glow, No White Cast, Strengthens Skin Barrier
Price
$18.99
Rating
4.4
Reviews
1.4K
Latest month sales
B0F1YS57M5
3 In 1 Primer for Face Before Makeup, SPF 50+, Sunscreen Isolation Cream | One Step Color Corrector Primer, Blurs Facial Serum Oil Control & Moisturizing Skin Tone Correcting, Radiance Skin
Unlock to view ASIN details and product titles
Price
$7.59
Rating
4.5
Reviews
1.2K
Latest month sales
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