Face Blushes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Face Blushes sales on Amazon US totaled 245,800 units in July 2026 (▼ 27.0% vs. the prior month), generating an estimated $3,147,320 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.9% of unit volume and 41.3% of revenue, while a typical listing is priced at $13.37. The keyword itself pulled 18,269 Amazon queries over the same period (▲ 5.6% MoM).
Zooming out to the 12-month window ending July 2026, the face blushes Top 50 moved 3,321,000 units and $45,678,619 in cumulative sales — an average of 276,750 units and $3,806,552 per month. Monthly throughput topped out at 411,950 units in November 2025 and dipped to 163,400 in May 2026, leaving the latest reading 11.8% higher than August 2025.
Face Blushes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
245.8K
▼ 27.0% MoM
Monthly Revenue 2026/07
$3.1M
▼ 38.2% MoM
Top 10 Market Share 2026/07
52.9%
Face Blushes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold face blushes listing on Amazon US in July 2026 is ASIN B074PTZCNX (Brand: L'Oreal Paris), which sold 20,000 units at $14.97 apiece — equal to 8.1% of every unit tracked in this report.
The Top 10 ASINs account for 130,000 units and $1,300,100 in July 2026 — 52.9% of unit volume and 41.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Face Blushes' on Amazon
July 2026
Is 52.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B074PTZCNX
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
20K
▼ 50.0%vs. prior month
$299.4K
latest month
12-month trend
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B0F3J6W5KW
e.l.f. Sheer For It Blush Tint, Cherry Cola | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
20K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B00JLAOP3S
Flat Top Kabuki Foundation Brush By KESHIMA, Premium Makeup Brush | For Liquid, Cream, and Powder - Buffing, Blending, and Face - 1.2" Top Diameter
10K
▲ 0.0%vs. prior month
$95K
latest month
12-month trend
B01F36JBDM
BEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
10K
▲ 0.0%vs. prior month
$77.9K
latest month
12-month trend
B07MWSRJ89
e.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
10K
▲ 0.0%vs. prior month
$52.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Face Blushes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing face blushes brand in July 2026, moving 40,000 units across 3 ASINs for 30.8% of Top 10 volume. L'Oreal Paris follows with 30,000 units (23.1%), ahead of BS-MALL on 20,000 units (15.4%).
With 7 brands splitting the Top 10 and 69.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.60 to $13.58, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
3 ASINs in Top 10
30.8%
Units
40K
Revenue
$202.4K
Avg. price
$5.60
B0F3J6W5KW
$5.79·★4.4·10K revse.l.f. Sheer For It Blush Tint, Cherry Cola | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
Units sold20KB07MWSRJ89
$5.00·★4.4·98K revse.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
Units sold10KB088W7L534
$6.00·★4.4·98K revse.l.f. Monochromatic Multi Stick, Travel-Sized Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Vegan & Cruelty-Free, Dazzling Peony, 0.17 Oz
Units sold10K
L'Oreal Paris
2 ASINs in Top 10
23.1%
Units
30K
Revenue
$418.4K
Avg. price
$13.58
B074PTZCNX
$14.97·★4.6·22.9K revsL'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
Units sold20KB0F38QBPTN
$12.19·★4.5·4.6K revsL'Oreal Paris Infallible Blur-fection Longwear Loose Setting Powder, Blurring Face Powder With Up to 24HRs of Wear, Brightening Light Pink, 1 Kit
Units sold10K
BS-MALL
1 ASIN in Top 10
15.4%
Units
20K
Revenue
$194.6K
Avg. price
$9.99
B07MH1KHJ2
$9.99·★4.6·60K revsBS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
Units sold20K
Trending Face Blushes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F2J7VVQ7 booked 10K units at $20.80, with ▲ 0.0% MoM change. On the growth side, B0CZ63J96Q leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B007NW2DLM close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F2J7VVQ7
Wonderskin Cream Blush Stick pH-Activated - pHlush Stick, Blush for Cheeks | pH-activated blush stick that color adapts to your skin for a natural-looking flush on cheeks and lips.
Price
$20.80
Rating
4.0
Reviews
3.3K
Latest month sales
B0CZ63J96Q
NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush, Fade and Transfer-Resistant Blush, Up to 12HR Make Up Wear, Vegan Formula - Butta Together
Price
$9.97
Rating
4.5
Reviews
12.8K
Latest month sales
B007NW2DLM
e.l.f. Blush, Long-Lasting Blush For Creating A Natural, Healthy Glow, Flatters Your Skin Tone, Vegan & Cruelty-Free
Unlock to view ASIN details and product titles
Price
$4.00
Rating
4.2
Reviews
2.2K
Latest month sales
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