Hotwheels Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hotwheels sales on Amazon US totaled 74,900 units in July 2026 (▲ 8.7% vs. the prior month), generating an estimated $1,949,982 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.4% of unit volume and 36.0% of revenue, while a typical listing is priced at $36.48. The keyword itself pulled 36,622 Amazon queries over the same period (▲ 5.6% MoM).
Zooming out to the 12-month window ending July 2026, the hotwheels Top 50 moved 1,111,300 units and $30,511,186 in cumulative sales — an average of 92,608 units and $2,542,599 per month. Monthly throughput topped out at 246,000 units in November 2025 and dipped to 32,450 in May 2026, leaving the latest reading 16.9% higher than August 2025.
Hotwheels Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
74.9K
▲ 8.7% MoM
Monthly Revenue 2026/07
$1.9M
▲ 1.8% MoM
Top 10 Market Share 2026/07
57.4%
Hotwheels Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hotwheels listing on Amazon US in July 2026 is ASIN B0895BHXQ2 (Brand: Brush Buddies), which sold 10,000 units at $4.19 apiece — equal to 13.4% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 43,000 units and $702,150 in July 2026 — 57.4% of unit volume and 36.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hotwheels' on Amazon
July 2026
Is 57.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0895BHXQ2
Brush Buddies Hot Wheels Toothbrush for Kids, Kids Toothbrushes, Toothbrush Pack, Soft Bristles for Kids, Toddler Ages 2-4, 6PK
10K
▲ 11.1%vs. prior month
$43.5K
latest month
12-month trend
B000B6MKMO
Hot Wheels 10-Pack (Styles May Vary) | Multipack of 10 of Toy Trucks & Cars in 1:64 Scale, Instant Collection for Kids and Collectors (Amazon Exclusive)
8K
▲ 14.3%vs. prior month
$123.8K
latest month
12-month trend
B07S6FDHPN
Dinosaur Toys, Create A Dinosaur World Road Race, Dinosaur Track Toys | Flexible Track Playset, 2 pcs Cool Dinosaur Car, Dinosaur Race Car Track for 3 4 5 6 Year & Up Old Boy Girls Best Gift
7K
▼ 12.5%vs. prior month
$180.4K
latest month
12-month trend
B0CNJFV6KH
Hot Wheels 10-Pack of Toy Race Cars (Styles May Vary) | Set of 10 1:64 Scale Vehicles,Includes Hot Wheels Originals & Officially Licensed Cars (Amazon Exclusive)
4K
▲ 100.0%vs. prior month
$59.4K
latest month
12-month trend
B01BMW645O
Hot Wheels Toy Cars & Trucks 20-Pack, Set of 20 1:64 Scale Vehicles for Play or Display, Instant Collection (Styles May Vary)
3K
▲ 0.0%vs. prior month
$93.7K
latest month
12-month trend
B0D325YNZK
Hot Wheels Blue Race Car Potty Training Toilet, Race Car Potty Seat Includes Detachable Toddler Toilet Seat and Kids Potty, Ages 12 Months and Up
3K
▲ 200.0%vs. prior month
$58.7K
latest month
12-month trend
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Best Hotwheels Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hot Wheels is the best-performing hotwheels brand in July 2026, moving 22,000 units across 6 ASINs for 51.2% of Top 10 volume. Brush Buddies follows with 12,000 units (27.9%), ahead of Toyk on 7,000 units (16.3%).
With 4 brands splitting the Top 10 and 95.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.52 to $25.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hot Wheels
6 ASINs in Top 10
51.2%
Units
22K
Revenue
$449.3K
Avg. price
$21.24
B000B6MKMO
$15.11·★4.8·90K revsHot Wheels 10-Pack (Styles May Vary) | Multipack of 10 of Toy Trucks & Cars in 1:64 Scale, Instant Collection for Kids and Collectors (Amazon Exclusive)
Units sold8KB0CNJFV6KH
$15.11·★4.7·2.3K revsHot Wheels 10-Pack of Toy Race Cars (Styles May Vary) | Set of 10 1:64 Scale Vehicles,Includes Hot Wheels Originals & Officially Licensed Cars (Amazon Exclusive)
Units sold4KB01BMW645O
$30.54·★4.8·90K revsHot Wheels Toy Cars & Trucks 20-Pack, Set of 20 1:64 Scale Vehicles for Play or Display, Instant Collection (Styles May Vary)
Units sold3KB0D325YNZK
$18.12·★4.4·1.1K revsHot Wheels Blue Race Car Potty Training Toilet, Race Car Potty Seat Includes Detachable Toddler Toilet Seat and Kids Potty, Ages 12 Months and Up
Units sold3KB0DL6FYCJ5
$21.59·★4.6·1K revsHot Wheels Track Creator Deluxe Pack & 2 1:64 Scale Toy Cars | Includes 25 Feet of Speed Snap Track & Connectors, Multiple Configurations, 2 Die-Cast Cars (Amazon Exclusive)
Units sold2KB09BW4241F
$26.97·★4.7·6K revsHot Wheels Track Builder Unlimited Fuel Can Stunt Box Playset & Car | Portable Track Set in a Container that Looks like a Gas Can, 14 Component Parts & 1:64 Scale Toy Vehicle
Units sold2K
Brush Buddies
2 ASINs in Top 10
27.9%
Units
12K
Revenue
$53.3K
Avg. price
$4.52
B0895BHXQ2
$4.19·★4.7·7.7K revsBrush Buddies Hot Wheels Toothbrush for Kids, Kids Toothbrushes, Toothbrush Pack, Soft Bristles for Kids, Toddler Ages 2-4, 6PK
Units sold10KB0DJ1RPM6D
$4.85·★4.5·519 revsBrush Buddies Hot Wheels Battery Powered Sonic Electric Kids Toothbrush Soft Bristles Rounded Head Children Boys Girls Blue Gentle Cleaning Easy Grip Handle Plaque Removal Oral Care
Units sold2K
Toyk
1 ASIN in Top 10
16.3%
Units
7K
Revenue
$180.4K
Avg. price
$25.49
B07S6FDHPN
$25.49·★4.6·23.5K revsDinosaur Toys, Create A Dinosaur World Road Race, Dinosaur Track Toys | Flexible Track Playset, 2 pcs Cool Dinosaur Car, Dinosaur Race Car Track for 3 4 5 6 Year & Up Old Boy Girls Best Gift
Units sold7K
Trending Hotwheels Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0D325YNZK booked 3K units at $18.12, with ▲ 200.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D325YNZK
Hot Wheels Blue Race Car Potty Training Toilet, Race Car Potty Seat Includes Detachable Toddler Toilet Seat and Kids Potty, Ages 12 Months and Up
Price
$18.12
Rating
4.4
Reviews
1.1K
Latest month sales
B0DL6FYCJ5
Hot Wheels Track Creator Deluxe Pack & 2 1:64 Scale Toy Cars | Includes 25 Feet of Speed Snap Track & Connectors, Multiple Configurations, 2 Die-Cast Cars (Amazon Exclusive)
Price
$21.59
Rating
4.6
Reviews
1K
Latest month sales
B0BP5VSH7K
28 Pack Pull Back Cars for Kids, Mini Vehicles Toy Bulk Party Favor Race Cars Toys, Goodie Bag Stuffers, Pinata Fillers for Boys Girls Toddlers
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.5
Reviews
1.9K
Latest month sales
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