Eyelash Curler Refills Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Eyelash Curler Refills sales on Amazon US totaled 104,500 units in July 2026 (▼ 8.3% vs. the prior month), generating an estimated $1,071,557 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 81.3% of unit volume and 82.7% of revenue, while a typical listing is priced at $8.82. The keyword itself pulled 18,703 Amazon queries over the same period (▲ 14.2% MoM).
Zooming out to the 12-month window ending July 2026, the eyelash curler refills Top 50 moved 1,153,700 units and $12,751,469 in cumulative sales — an average of 96,142 units and $1,062,622 per month. Monthly throughput topped out at 135,450 units in December 2025 and dipped to 58,100 in May 2026, leaving the latest reading 29.6% higher than August 2025.
Eyelash Curler Refills Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
104.5K
▼ 8.3% MoM
Monthly Revenue 2026/07
$1.1M
▼ 18.0% MoM
Top 10 Market Share 2026/07
81.3%
Eyelash Curler Refills Market Share & Sales Concentration on Amazon US — July 2026
The most-sold eyelash curler refills listing on Amazon US in July 2026 is ASIN B07ZVYM365 (Brand: e.l.f.), which sold 30,000 units at $5.00 apiece — equal to 28.7% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 85,000 units and $885,690 in July 2026 — 81.3% of unit volume and 82.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Eyelash Curler Refills' on Amazon
July 2026
Is 81.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07ZVYM365
e.l.f. Pro Eyelash Curler, Stainless Steel Lash Curler, Long-Lasting Natural Curl, Ergonomic Design, Includes Replacement Pad, Fits All Eye Shapes
30K
▲ 0.0%vs. prior month
$150K
latest month
12-month trend
B000FNF5IO
Shiseido Eyelash Curler - Crimps & Curls Lashes for Perfect, Eye-Framing Fringe - Gentle & Safe - Includes Replacement Pad
10K
▼ 50.0%vs. prior month
$271K
latest month
12-month trend
B000EMWHD2
Tweezerman Classic Eyelash Curler for All Eye Shapes with Refill Pads
10K
▲ 0.0%vs. prior month
$170.7K
latest month
12-month trend
B002RCZ7R0
Shiseido Eyelash Curler Pad - Includes 2 Refill Pads - Use with Eyelash Curler to Crimp & Curl Lashes for Perfect, Eye-Framing Fringe
9K
▲ 0.0%vs. prior month
$81K
latest month
12-month trend
B004J2K5NC
e.l.f. Eyelash Curler, Instantly Creates Long-Lasting Curled Lashes, Special Curved Design for All Eye Shapes, Vegan & Cruelty-Free
8K
▲ 14.3%vs. prior month
$24K
latest month
12-month trend
B00YRBWSNK
Tweezerman Comfort Grip Eyelash Curler for All Eye Shapes Neon Pink
5K
▲ 0.0%vs. prior month
$86.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Eyelash Curler Refills Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing eyelash curler refills brand in July 2026, moving 38,000 units across 2 ASINs for 44.7% of Top 10 volume. Shiseido follows with 19,000 units (22.4%), ahead of Tweezerman on 15,000 units (17.6%).
With 7 brands splitting the Top 10 and 84.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.50 to $17.30, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
2 ASINs in Top 10
44.7%
Units
38K
Revenue
$174K
Avg. price
$4.50
B07ZVYM365
$5.00·★4.4·24.5K revse.l.f. Pro Eyelash Curler, Stainless Steel Lash Curler, Long-Lasting Natural Curl, Ergonomic Design, Includes Replacement Pad, Fits All Eye Shapes
Units sold30KB004J2K5NC
$4.00·★4.4·881 revse.l.f. Eyelash Curler, Instantly Creates Long-Lasting Curled Lashes, Special Curved Design for All Eye Shapes, Vegan & Cruelty-Free
Units sold8K
Shiseido
2 ASINs in Top 10
22.4%
Units
19K
Revenue
$352K
Avg. price
$16.90
B000FNF5IO
$23.80·★4.4·6.8K revsShiseido Eyelash Curler - Crimps & Curls Lashes for Perfect, Eye-Framing Fringe - Gentle & Safe - Includes Replacement Pad
Units sold10KB002RCZ7R0
$10.00·★4.6·1.5K revsShiseido Eyelash Curler Pad - Includes 2 Refill Pads - Use with Eyelash Curler to Crimp & Curl Lashes for Perfect, Eye-Framing Fringe
Units sold9K
Tweezerman
2 ASINs in Top 10
17.6%
Units
15K
Revenue
$257.5K
Avg. price
$17.30
B000EMWHD2
$17.10·★4.5·21.9K revsTweezerman Classic Eyelash Curler for All Eye Shapes with Refill Pads
Units sold10KB00YRBWSNK
$17.49·★4.5·21.9K revsTweezerman Comfort Grip Eyelash Curler for All Eye Shapes Neon Pink
Units sold5K
Trending Eyelash Curler Refills Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CN8D5ZMD booked 2K units at $7.46, with ▲ 0.0% MoM change. On the growth side, B0CGZS81N8 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B091T1K48S close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CN8D5ZMD
Revlon Extra Curl Eyelash Curler, Black, 1 Count | Eyelash curler for an all-day dramatic curl with non-slip finger grips for easy use.
Price
$7.46
Rating
3.9
Reviews
1.4K
Latest month sales
B0CGZS81N8
YumFlan Eyelash Curler Refills, 80 Pack for Select Curlers | Soft Silicone, Precise Fit, Smooth Curling, Easy Replacement, Gentle on Lashes, Black
Price
$3.99
Rating
4.3
Reviews
371
Latest month sales
B091T1K48S
Eyelash Curler with Comb, Professional Volumizing Lash Lift Curler Kit | with Refill Pads for Home & Travel Uses, Rose Gold
Unlock to view ASIN details and product titles
Price
$7.64
Rating
4.4
Reviews
2.6K
Latest month sales
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