Half Lashes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Half Lashes sales on Amazon US totaled 124,900 units in July 2026 (▼ 20.2% vs. the prior month), generating an estimated $829,847 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.3% of unit volume and 69.9% of revenue, while a typical listing is priced at $8.52. The keyword itself pulled 21,172 Amazon queries over the same period (▲ 10.8% MoM).
Zooming out to the 12-month window ending July 2026, the half lashes Top 50 moved 1,739,800 units and $11,783,983 in cumulative sales — an average of 144,983 units and $981,999 per month. Monthly throughput topped out at 191,250 units in October 2025 and dipped to 85,100 in May 2026, leaving the latest reading 2.3% lower than August 2025.
Half Lashes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
124.9K
▼ 20.2% MoM
Monthly Revenue 2026/07
$829.8K
▼ 22.4% MoM
Top 10 Market Share 2026/07
75.3%
Half Lashes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold half lashes listing on Amazon US in July 2026 is ASIN B01BMMOAFU (Brand: KISS), which sold 50,000 units at $3.97 apiece — equal to 40.0% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 94,000 units and $580,420 in July 2026 — 75.3% of unit volume and 69.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Half Lashes' on Amazon
July 2026
Is 75.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01BMMOAFU
Kiss Lash Adhesive, Lash Glue, 24hr Strip Eyelash Adhesive, Clear, Includes Lash Adhesive, Long Lasting Wear, Can Be Used with Strip Lashes and Lash Clusters
50K
▲ 0.0%vs. prior month
$198.5K
latest month
12-month trend
B006UZMXZY
DUO Brush-On Clear Lash Glue –Waterproof Strip Lash Adhesive with Vitamins A, C & E, Long Lasting Eyelash Glue, 0.18 oz, 1 Pack
10K
▼ 50.0%vs. prior month
$50.2K
latest month
12-month trend
B00DS4EIEE
Kiss So Wispy, False Eyelashes, '', 12mm, Includes 5 Pairs Of Lashes, Easy to Apply, Reusable Lash Clusters
10K
▼ 50.0%vs. prior month
$89.9K
latest month
12-month trend
B0CZLK53FH
Lashes Natural Cat Eye Lashes Wispy Eyelashes 15mm False Eyelashes Wispy Lash Strips 3D Volume Fake Eyelash Thin Cotton Band Soft Eye Lash Pack 7 Pairs Siligli
5K
▲ 0.0%vs. prior month
$44.3K
latest month
12-month trend
B0FJF7L62F
Focipeysa Wispy Lash Clusters Spiky Eyelash Clusters 10-18mm Eyelash Extensions Fox Eye Eyelash Right Left Individual Lashes Foxtail Lashes Thin Soft Lash Extension Waterproof Lash Cluster
5K
▼ 16.7%vs. prior month
$47.7K
latest month
12-month trend
B0DRYKVKZP
EYDEVRO False Eyelashes Wispy Lashes D Curl Cat Eye Lashes Fluffy Lashes | Clear Band Natural Look Fox Eye Fake Lashes Manga Faux Mink Strip Lashes 7 Pairs Pack
3K
▲ 0.0%vs. prior month
$23.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Half Lashes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
KISS is the best-performing half lashes brand in July 2026, moving 63,000 units across 3 ASINs for 67.0% of Top 10 volume. DUO follows with 10,000 units (10.6%), ahead of imPRESS on 6,000 units (6.4%).
With 7 brands splitting the Top 10 and 84.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.24 to $14.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
KISS
3 ASINs in Top 10
67.0%
Units
63K
Revenue
$311.5K
Avg. price
$6.88
B01BMMOAFU
$3.97·★4.5·138.6K revsKiss Lash Adhesive, Lash Glue, 24hr Strip Eyelash Adhesive, Clear, Includes Lash Adhesive, Long Lasting Wear, Can Be Used with Strip Lashes and Lash Clusters
Units sold50KB00DS4EIEE
$8.99·★4.6·19.4K revsKiss So Wispy, False Eyelashes, '', 12mm, Includes 5 Pairs Of Lashes, Easy to Apply, Reusable Lash Clusters
Units sold10KB08FPHZ5VY
$7.67·★4.4·8.9K revsKiss Lash Glue Liner Black Felt-Tip Pen Aplicator, 0.03 Fl Oz (0.9 ml), Matte Finish Eyeliner-Look False Eyelash Adhesive, Quick-Dry Formula, 12+ Hour Hold, Works with All Lash Types, Easy Touch-Up
Units sold3K
DUO
1 ASIN in Top 10
10.6%
Units
10K
Revenue
$50.2K
Avg. price
$5.24
B006UZMXZY
$5.24·★4.5·55K revsDUO Brush-On Clear Lash Glue –Waterproof Strip Lash Adhesive with Vitamins A, C & E, Long Lasting Eyelash Glue, 0.18 oz, 1 Pack
Units sold10K
imPRESS
2 ASINs in Top 10
6.4%
Units
6K
Revenue
$86.7K
Avg. price
$14.48
B0BX3YHN14
$15.97·★4.0·4.5K revsKiss Impress Falsies Self Adhesive Eyelashes, Press On Lashes, 12mm-14mm Glam Volume Lashes, Black, No Glue Needed, Invisible Band, 36 Lash Clusters & Non-Stick Applicator - Voluminous
Units sold3KB0BX48DR1X
$13.00·★3.8·6.2K revsKiss Impress Falsies Self Adhesive Eyelashes, Press On Lashes, 12mm-14mm Natural Volume Lashes, Black, No Glue Needed, Invisible Band, 36 Lash Clusters & Non-Stick Applicator - Natural
Units sold3K
Trending Half Lashes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C48TWWJD booked 2K units at $8.38, with ▲ 0.0% MoM change. On the growth side, B0D2S5LB6C leads positive momentum with ▲ 100.0% MoM growth on 1K units, with B0DJ7BCJXH close behind at ▲ 33.3% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C48TWWJD
Wispy Lashes Fox Eye False Eyelashes Cat Eye Lashes Strips Faux Mink Lashes | Fluffy Fake Eyelashes Fairy False Lashes Long Doe Fake Lashes Anime Dramatic Eyelashes Wet Manga Lash 7 Pairs by ALICROWN
Price
$8.38
Rating
4.2
Reviews
9.6K
Latest month sales
B0D2S5LB6C
Ardell Naked Half Lashes 421 | Half Eyelashes, Wispy, Cat Eye, Lashes Strips
Price
$11.99
Rating
4.6
Reviews
105
Latest month sales
B0DJ7BCJXH
Half Lashes Natural Half Eyelashes Cat Eye Corner Lashes Narutal Look Wispy Lashes False Half Lashes 3/4 Lashes End Lashes Half-03
Unlock to view ASIN details and product titles
Price
$8.91
Rating
4.5
Reviews
201
Latest month sales
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