Eye Black Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Eye Black sales on Amazon US totaled 48,500 units in July 2026 (▼ 23.9% vs. the prior month), generating an estimated $423,824 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 82.5% of unit volume and 84.8% of revenue, while a typical listing is priced at $7.64. The keyword itself pulled 31,708 Amazon queries over the same period (▲ 14.7% MoM).
Zooming out to the 12-month window ending July 2026, the eye black Top 50 moved 663,000 units and $5,467,897 in cumulative sales — an average of 55,250 units and $455,658 per month. Monthly throughput topped out at 109,200 units in October 2025 and dipped to 34,800 in May 2026, leaving the latest reading 26.8% higher than August 2025.
Eye Black Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
48.5K
▼ 23.9% MoM
Monthly Revenue 2026/07
$423.8K
▼ 23.9% MoM
Top 10 Market Share 2026/07
82.5%
Eye Black Market Share & Sales Concentration on Amazon US — July 2026
The most-sold eye black listing on Amazon US in July 2026 is ASIN B01J1A3TFW (Brand: REVLON), which sold 20,000 units at $11.38 apiece — equal to 41.2% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 40,000 units and $359,570 in July 2026 — 82.5% of unit volume and 84.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Eye Black' on Amazon
July 2026
Is 82.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01J1A3TFW
Revlon ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
20K
▼ 33.3%vs. prior month
$225K
latest month
12-month trend
B09PH4SD8T
2PCS Eye Patch Medical for Adults and Kids, Left and Right Eye | Adjustable Amblyopia Eye Patches for Women Men, Soft Breathable Fabric, Daily Vision Therapy, Pirate Costume
6K
▲ 20.0%vs. prior month
$41.9K
latest month
12-month trend
B01LWIYJH3
DECORA 500 Pieces 6mm -12mm Black Wiggle Googly Eyes with Self-Adhesive for Crafts Decorations | 6mm 7mm 8mm 10 mm 12mm Mixed Size for DIY Crafts Doll Making Sewing Supplies
3K
▲ 0.0%vs. prior month
$15K
latest month
12-month trend
B0C3QWVRPT
BADCOLOR Blue Face Body Paint Stick Eye Black, Royal Blue Face Painting for Softball Football Baseball Lacrosse, Professional Facepaint Makeup for Halloween Special Effects Cosplay Costume Parties
3K
▲ 50.0%vs. prior month
$18K
latest month
12-month trend
B0DKB2STLH
GoSports Anti Glare Eye Black Sports Stick for Football, Baseball, Softball & More - 2 Pack Under Eye Sports Paint Sticks
2K
▲ 0.0%vs. prior month
$12K
latest month
12-month trend
B0FH4DSHWG
Dmsky 10 Packs Eye Black Sports Stick for Football, Baseball, Softball-Anti-Glare Face Body Paint Stick Kit,Water-Proof Eye Sports Paint Sticks,10 Color Eyeblack Painting Kit for Athletes & Fans
2K
▼ 50.0%vs. prior month
$15.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Eye Black Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
REVLON is the best-performing eye black brand in July 2026, moving 20,000 units across 1 ASIN for 50.0% of Top 10 volume. THSIREE follows with 6,000 units (15.0%), ahead of BADCOLOR on 4,000 units (10.0%).
With 9 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $11.38, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
REVLON
1 ASIN in Top 10
50.0%
Units
20K
Revenue
$225K
Avg. price
$11.38
B01J1A3TFW
$11.38·★4.5·54.3K revsRevlon ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
Units sold20K
THSIREE
1 ASIN in Top 10
15.0%
Units
6K
Revenue
$41.9K
Avg. price
$6.98
B09PH4SD8T
$6.98·★4.2·7.6K revs2PCS Eye Patch Medical for Adults and Kids, Left and Right Eye | Adjustable Amblyopia Eye Patches for Women Men, Soft Breathable Fabric, Daily Vision Therapy, Pirate Costume
Units sold6K
BADCOLOR
2 ASINs in Top 10
10.0%
Units
4K
Revenue
$24K
Avg. price
$5.99
B0C3QWVRPT
$5.99·★4.4·3K revsBADCOLOR Blue Face Body Paint Stick Eye Black, Royal Blue Face Painting for Softball Football Baseball Lacrosse, Professional Facepaint Makeup for Halloween Special Effects Cosplay Costume Parties
Units sold3KB0C3QP952N
$5.99·★4.4·3K revsBADCOLOR Black Cream-Blendable Face Body Paint Stick for Adults Children Eye Black Softball Football Baseball Sports , Non-Toxic Hypoallergenic for Halloween SFX Makeup Cosplay Joker Costume Parties
Units sold1K
Trending Eye Black Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FLM56S9K booked 1K units at $14.99, with ▲ 400.0% MoM change. On the growth side, B0GSQJGLRY leads positive momentum with ▲ 100.0% MoM growth on 1K units, with B076KTR16F close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FLM56S9K
DRIP Strips Pro-Grade Eye Black Stickers, 24 Pack, Natural Flex & Stretch Eye Black Strips That Move With You, Breathable, Sweat-Proof, Baseball, Softball, Football, Lacrosse, Black Grit Strip
Price
$14.99
Rating
4.6
Reviews
73
Latest month sales
B0GSQJGLRY
20 Pack Eye Black Sticks,Sports Paint for Football Baseball Softball | Anti-Glare & Sweat Resistant Eye Black for Game Day, Easy Wash Sports Gear Accessories for Teams, Coaches, Moms & Gifts
Price
$9.99
Rating
4.8
Reviews
42
Latest month sales
B076KTR16F
EyeBlack BattlePaint – Bright Colored Under Eye Black Grease for Pro Athletes and Super Fans – Baseball, Softball, Football – 2 Sticks
Unlock to view ASIN details and product titles
Price
$4.99
Rating
4.6
Reviews
5K
Latest month sales
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