Exploding Kittens Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Exploding Kittens sales on Amazon US totaled 151,750 units in July 2026 (▼ 8.0% vs. the prior month), generating an estimated $3,641,618 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.3% of unit volume and 71.1% of revenue, while a typical listing is priced at $22.48. The keyword itself pulled 33,040 Amazon queries over the same period (▼ 2.2% MoM).
Zooming out to the 12-month window ending July 2026, the exploding kittens Top 50 moved 2,349,450 units and $86,494,989 in cumulative sales — an average of 195,788 units and $7,207,916 per month. Monthly throughput topped out at 638,100 units in December 2025 and dipped to 54,000 in May 2026, leaving the latest reading 47.0% higher than August 2025.
Exploding Kittens Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
151.8K
▼ 8.0% MoM
Monthly Revenue 2026/07
$3.6M
▼ 30.3% MoM
Top 10 Market Share 2026/07
61.3%
Exploding Kittens Market Share & Sales Concentration on Amazon US — July 2026
The most-sold exploding kittens listing on Amazon US in July 2026 is ASIN B07P6MZPK3 (Brand: Mattel Games), which sold 30,000 units at $11.26 apiece — equal to 19.8% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 93,000 units and $2,588,550 in July 2026 — 61.3% of unit volume and 71.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Exploding Kittens' on Amazon
July 2026
Is 61.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07P6MZPK3
Mattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive)
30K
▲ 50.0%vs. prior month
$340.8K
latest month
12-month trend
B07JQ5W878
Regal Games Card Games for Kids - Go Fish, Crazy 8's, Old Maid, Slap Jack, Garbage Monster, War - Simple & Fun Classic Family Table Games - Games May Vary (6 Set)
10K
▲ 0.0%vs. prior month
$127K
latest month
12-month trend
B00NQQTZCO
Monopoly Deal Card Game | Quick-Playing Card Game | Fun Games for Families and Kids | Ages 8 and Up | 2 to 5 Players | 15 Mins. | Travel Games
9K
▼ 10.0%vs. prior month
$69K
latest month
12-month trend
B000M0P2RE
Play Nine The Card Game of Golf, Ages 8 and Up, Couples Date Night Gift, Game Night Favorite, 15 Min Gameplay, Family Friendly Card Game for Kids, Teens & Adults, Great Golf Gift
9K
▼ 10.0%vs. prior month
$179.9K
latest month
12-month trend
1932188126
Bananagrams Classic Word Game, 144 Tiles in Banana Pouch, Travel Game | Fast-paced spelling & anagram game for 1-8 players; portable pouch, educational wordplay for kids and adults ages 7+
8K
▲ 33.3%vs. prior month
$110.9K
latest month
12-month trend
B0FHKZ4BP1
Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage, Carrying Case, Score Tracker | Ages 6+ | 2 Players | Family Games for Kids
8K
▲ 60.0%vs. prior month
$79.8K
latest month
12-month trend
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Best Exploding Kittens Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mattel Games is the best-performing exploding kittens brand in July 2026, moving 30,000 units across 1 ASIN for 32.3% of Top 10 volume. Hasbro Gaming follows with 21,000 units (22.6%), ahead of Regal Games on 10,000 units (10.8%).
With 8 brands splitting the Top 10 and 65.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.26 to $12.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mattel Games
1 ASIN in Top 10
32.3%
Units
30K
Revenue
$340.8K
Avg. price
$11.26
B07P6MZPK3
$11.26·★4.8·60.8K revsMattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive)
Units sold30K
Hasbro Gaming
3 ASINs in Top 10
22.6%
Units
21K
Revenue
$221.9K
Avg. price
$12.65
B00NQQTZCO
$7.99·★4.8·36.5K revsMonopoly Deal Card Game | Quick-Playing Card Game | Fun Games for Families and Kids | Ages 8 and Up | 2 to 5 Players | 15 Mins. | Travel Games
Units sold9KB0FHKZ4BP1
$9.97·★4.8·249 revsOfficial Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage, Carrying Case, Score Tracker | Ages 6+ | 2 Players | Family Games for Kids
Units sold8KB06Y1N3PTX
$19.99·★4.7·21.8K revsHasbro Gaming Battleship with Planes Strategy Board Game for Ages 7 and Up (Amazon Exclusive)
Units sold4K
Regal Games
1 ASIN in Top 10
10.8%
Units
10K
Revenue
$127K
Avg. price
$12.99
B07JQ5W878
$12.99·★4.8·16.3K revsRegal Games Card Games for Kids - Go Fish, Crazy 8's, Old Maid, Slap Jack, Garbage Monster, War - Simple & Fun Classic Family Table Games - Games May Vary (6 Set)
Units sold10K
Trending Exploding Kittens Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B06Y1N3PTX booked 4K units at $19.99, with ▼ 20.0% MoM change. On the growth side, B01CETNKE2 leads positive momentum with ▲ 250.0% MoM growth on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B06Y1N3PTX
Hasbro Gaming Battleship with Planes Strategy Board Game for Ages 7 and Up (Amazon Exclusive)
Price
$19.99
Rating
4.7
Reviews
21.8K
Latest month sales
B00005JG3Y
Pass the Pigs, Hilarious Pig Dice Game by Winning Moves Games USA | Famous Family Favorite for 50 Years, 2 or more Players, Ages 7+
Price
$16.99
Rating
4.8
Reviews
10.9K
Latest month sales
B01CETNKE2
Sushi Go Party! - The Deluxe Pick & Pass Card Game by Gamewright, Multicolored
Unlock to view ASIN details and product titles
Price
$21.99
Rating
4.8
Reviews
7.5K
Latest month sales
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