Evil Eye Bracelets Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Evil Eye Bracelets sales on Amazon US totaled 14,100 units in July 2026 (▲ 1.8% vs. the prior month), generating an estimated $158,563 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.8% of unit volume and 49.0% of revenue, while a typical listing is priced at $11.34. The keyword itself pulled 46,893 Amazon queries over the same period (▼ 9.9% MoM).
Zooming out to the 12-month window ending July 2026, the evil eye bracelets Top 50 moved 137,700 units and $1,575,706 in cumulative sales — an average of 11,475 units and $131,309 per month. Monthly throughput topped out at 14,100 units in July 2026 and dipped to 7,800 in May 2026, leaving the latest reading 8.0% higher than August 2025.
Evil Eye Bracelets Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
14.1K
▲ 1.8% MoM
Monthly Revenue 2026/07
$158.6K
▲ 0.4% MoM
Top 10 Market Share 2026/07
51.8%
Evil Eye Bracelets Market Share & Sales Concentration on Amazon US — July 2026
The most-sold evil eye bracelets listing on Amazon US in July 2026 is ASIN B088TGBRGY (Brand: Tarsus), which sold 1,000 units at $9.99 apiece — equal to 7.1% of every unit tracked in this report.
The Top 10 ASINs account for 7,300 units and $77,632 in July 2026 — 51.8% of unit volume and 49.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Evil Eye Bracelets' on Amazon
July 2026
Is 51.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B088TGBRGY
Tarsus Evil Eye 7 Knot Lucky Bracelets Red String Amulet for Women Men | Symbolizing Protection, Luck & Positivity Jewelry, Slip Knot Adjustable Length 4-10 inches
1K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
B09DKVCXYL
WFJ Black Obsidian Hematite Triple Protection Bracelets Set - Tiger Eye Beaded Natural Stone Bracelet for Men Women Gemstone (10MM)
1K
▲ 0.0%vs. prior month
$9.9K
latest month
12-month trend
B0CW2XJBLG
Rotnso Ankle Bracelets for Women 14K Gold Plated Evil Eye Anklet Waterproof
1K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
B0CHFP77LB
Poxtex 9pcs Evil Eye 7 Knot Lucky Bracelets, Rakhi for Brother and Bhabhi Adjustable Red String Amulet for Women Men with Gold Bead, Protection Jewelry Hand Bracelet
900
▲ 12.5%vs. prior month
$9K
latest month
12-month trend
B0FH4ZGZ61
HGDEER Evil Eye Bracelets, Crystal Lucky Protection Gifts for Women Girls | Amethyst Clear Quartz Black Tourmaline & Tiger Eye 4mm Beads, Mal de Ojo Good Luck Charm, Adjustable String Fits 10.2 in
800
▼ 20.0%vs. prior month
$12K
latest month
12-month trend
B09MJLR64B
Barzel 18K Gold Plated Evil Eye Bracelet for Women - Made in Brazil
700
▼ 12.5%vs. prior month
$10.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Evil Eye Bracelets Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Tarsus is the best-performing evil eye bracelets brand in July 2026, moving 1,000 units across 1 ASIN for 13.7% of Top 10 volume. WFJ follows with 1,000 units (13.7%), ahead of Rotnso on 1,000 units (13.7%).
Volume is spread across 10 brands, with the top three holding 41.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Tarsus
1 ASIN in Top 10
13.7%
Units
1K
Revenue
$10K
Avg. price
$9.99
B088TGBRGY
$9.99·★4.7·8.1K revsTarsus Evil Eye 7 Knot Lucky Bracelets Red String Amulet for Women Men | Symbolizing Protection, Luck & Positivity Jewelry, Slip Knot Adjustable Length 4-10 inches
Units sold1K
WFJ
1 ASIN in Top 10
13.7%
Units
1K
Revenue
$9.9K
Avg. price
$9.99
B09DKVCXYL
$9.99·★4.4·2.4K revsWFJ Black Obsidian Hematite Triple Protection Bracelets Set - Tiger Eye Beaded Natural Stone Bracelet for Men Women Gemstone (10MM)
Units sold1K
Rotnso
1 ASIN in Top 10
13.7%
Units
1K
Revenue
$10K
Avg. price
$8.99
B0CW2XJBLG
$8.99·★4.3·614 revsRotnso Ankle Bracelets for Women 14K Gold Plated Evil Eye Anklet Waterproof
Units sold1K
Trending Evil Eye Bracelets Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07VWRL6R1 booked 500 units at $5.97, with ▲ 150.0% MoM change. On the growth side, B09HXLDFBH leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07VWRL6R1
PHITECUS Bracelet 7 knots for protection, Evil Eye and Good Luck. Buddisth String. Thread/Amulet for prosperity and success. Talisman for Womens, Mens, Girls, Boys. Cord Adjustable.
Price
$5.97
Rating
4.5
Reviews
4.2K
Latest month sales
B0FLDF9DBM
18K Gold Plated Evil Eye Bracelet Set, Adjustable Stack Beaded Jewelry with Hamsa Hand & St Benedict, Freshwater Cultured Pearls, Spiritual Protection Gift for Women
Price
$9.99
Rating
4.7
Reviews
140
Latest month sales
B09HXLDFBH
PHITECUS Red Bracelet for Babies, Baby Girl and Baby boy. Protection Amulet for Children. String for Good Luck and The Evil Eye. Infant Bracelet for Newborn and Kids
Unlock to view ASIN details and product titles
Price
$8.97
Rating
4.6
Reviews
1K
Latest month sales
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