Evening Primrose Oil For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Evening Primrose Oil For Women sales on Amazon US totaled 40,650 units in July 2026 (▼ 10.2% vs. the prior month), generating an estimated $751,314 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.5% of unit volume and 55.9% of revenue, while a typical listing is priced at $21.52. The keyword itself pulled 20,948 Amazon queries over the same period (▲ 6.5% MoM).

Zooming out to the 12-month window ending July 2026, the evening primrose oil for women Top 50 moved 528,250 units and $9,597,877 in cumulative sales — an average of 44,021 units and $799,823 per month. Monthly throughput topped out at 50,700 units in October 2025 and dipped to 27,800 in May 2026, leaving the latest reading 12.5% lower than August 2025.

528.3KTotal units sold · Last 12 months
$9.6MTotal revenue · Last 12 months
20.9K▲ 6.5% MoM
Monthly search volume
$21.52Avg. price · July 2026

Evening Primrose Oil For Women Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales46.5K
Revenue$843.5K

2025/09

Sales47.8K
Revenue$860.4K

2025/10

Sales50.7K
Revenue$923.5K

2025/11

Sales49.1K
Revenue$885.6K

2025/12

Sales41.5K
Revenue$759.6K

2026/01

Sales44.8K
Revenue$791.5K

2026/02

Sales44.8K
Revenue$816.9K

2026/03

Sales43.6K
Revenue$804.7K

2026/04

Sales45.8K
Revenue$836.1K

2026/05

Sales27.8K
Revenue$508.8K

2026/06

Sales45.3K
Revenue$816K
40.6K

2026/07

Sales40.6K
Revenue$751.3K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

40.6K

▼ 10.2% MoM

Monthly Revenue 2026/07

$751.3K

▼ 7.9% MoM

Top 10 Market Share 2026/07

61.5%

See the Top 10 ASINs driving 61.5% of sales

Evening Primrose Oil For Women Market Share & Sales Concentration on Amazon US — July 2026

The most-sold evening primrose oil for women listing on Amazon US in July 2026 is ASIN B000GH0PFM (Brand: Nature's Bounty), which sold 9,000 units at $8.59 apiece — equal to 22.1% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 25,000 units and $419,730 in July 2026 — 61.5% of unit volume and 55.9% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Evening Primrose Oil For Women' on Amazon

July 2026
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61.5% Volume Share 25K units sold
55.9% Revenue Share $419.7K estimated
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Top 5 Volume Share breakdown

B000GH0PFM 22.1%
B00NH5AK2S 7.4%
B07FPBQ31W 7.4%
B00014DAAC 7.4%
B002CQU50U 4.9%
Others 50.8%
#1
Nature's Bounty Evening Primrose Oil, Cold Pressed, 1000mg, 60 Count | Promotes Women's Health, Herbal Supplement, Gluten Free, 60 Rapid Release Softgels

B000GH0PFM

Nature's Bounty Evening Primrose Oil, Cold Pressed, 1000mg, 60 Count | Promotes Women's Health, Herbal Supplement, Gluten Free, 60 Rapid Release Softgels

$8.59·★ 4.6·9.4K reviews
Monthly Sales

9K

▼ 10.0%

vs. prior month

Revenue

$82.9K

latest month

Monthly Trend

12-month trend

#2
Sports Research® Evening Primrose Oil 1300mg, 120 Softgels | EPO Supplement from Cold-Pressed Oil for Women’s Health & Healthy Skin | Natural GLA, Non-GMO, Gluten-Free, Soy-Free

B00NH5AK2S

Sports Research® Evening Primrose Oil 1300mg, 120 Softgels | EPO Supplement from Cold-Pressed Oil for Women’s Health & Healthy Skin | Natural GLA, Non-GMO, Gluten-Free, Soy-Free

$21.57·★ 4.6·34.6K reviews
Monthly Sales

3K

▼ 50.0%

vs. prior month

Revenue

$64.3K

latest month

Monthly Trend

12-month trend

#3
Nutricost Evening Primrose Oil 1,300mg, 120 Softgels, Cold Pressed | GMO-Free, Gluten Free, 120 Servings

B07FPBQ31W

Nutricost Evening Primrose Oil 1,300mg, 120 Softgels, Cold Pressed | GMO-Free, Gluten Free, 120 Servings

$17.95·★ 4.6·4.8K reviews
Monthly Sales

3K

▲ 0.0%

vs. prior month

Revenue

$53.9K

latest month

Monthly Trend

12-month trend

#4
Solgar Evening Primrose Oil 1300 mg, 60 Softgels - Supports Skin Health | Hormone Balance, Non-GMO, Gluten Free - 60 Servings

B00014DAAC

Solgar Evening Primrose Oil 1300 mg, 60 Softgels - Supports Skin Health | Hormone Balance, Non-GMO, Gluten Free - 60 Servings

$12.20·★ 4.7·3.3K reviews
Monthly Sales

3K

▲ 0.0%

vs. prior month

Revenue

$36.6K

latest month

Monthly Trend

12-month trend

#5
Nordic Naturals Women's Omega-3 w/Evening Primrose Oil, Lemon - 120 Count | 800mg Evening Primrose Oil w/GLA for menopause relief (hot flashes, night sweats). Hormonal balance. 60-day supply.

B002CQU50U

Nordic Naturals Women's Omega-3 w/Evening Primrose Oil, Lemon - 120 Count | 800mg Evening Primrose Oil w/GLA for menopause relief (hot flashes, night sweats). Hormonal balance. 60-day supply.

$31.41·★ 4.7·2.1K reviews
Monthly Sales

2K

▲ 100.0%

vs. prior month

Revenue

$62.8K

latest month

Monthly Trend

12-month trend

#6
Fish Oil Omega 3 Supplements for Women, DHA + EPA, Heart Health Support | Hormone Balance & Skin Health Support, 600MG Omega3 + 800MG Evening Primrose Oil, Omega 3 Supplement for Women, 120 Softgels

B0FJGF74KX

Fish Oil Omega 3 Supplements for Women, DHA + EPA, Heart Health Support | Hormone Balance & Skin Health Support, 600MG Omega3 + 800MG Evening Primrose Oil, Omega 3 Supplement for Women, 120 Softgels

$21.95·★ 4.7·430 reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$22K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Evening Primrose Oil For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Nature's Bounty is the best-performing evening primrose oil for women brand in July 2026, moving 9,000 units across 1 ASIN for 36.0% of Top 10 volume. Sports Research follows with 4,000 units (16.0%), ahead of Nutricost on 3,000 units (12.0%).

With 8 brands splitting the Top 10 and 64.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.59 to $22.26, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

36.0%
16.0%
12.0%
36.0%
Nature's Bounty
Sports Research
Nutricost
Other brands
1

Nature's Bounty

1 ASIN in Top 10

36.0%

Units

9K

Revenue

$82.9K

Avg. price

$8.59

  • Nature's Bounty Evening Primrose Oil, Cold Pressed, 1000mg, 60 Count | Promotes Women's Health, Herbal Supplement, Gluten Free, 60 Rapid Release Softgels

    B000GH0PFM

    $8.59·★4.6·9.4K revs

    Nature's Bounty Evening Primrose Oil, Cold Pressed, 1000mg, 60 Count | Promotes Women's Health, Herbal Supplement, Gluten Free, 60 Rapid Release Softgels

    Units sold9K
2

Sports Research

2 ASINs in Top 10

16.0%

Units

4K

Revenue

$87.3K

Avg. price

$22.26

  • Sports Research® Evening Primrose Oil 1300mg, 120 Softgels | EPO Supplement from Cold-Pressed Oil for Women’s Health & Healthy Skin | Natural GLA, Non-GMO, Gluten-Free, Soy-Free

    B00NH5AK2S

    $21.57·★4.6·34.6K revs

    Sports Research® Evening Primrose Oil 1300mg, 120 Softgels | EPO Supplement from Cold-Pressed Oil for Women’s Health & Healthy Skin | Natural GLA, Non-GMO, Gluten-Free, Soy-Free

    Units sold3K
  • Sports Research® Evening Primrose Oil 500mg, 240 Mini-Softgels | EPO Supplement from Cold-Pressed Oil for Women’s Health & Healthy Skin | Natural GLA, Non-GMO, Easy to Swallow Capsule

    B07DWFXD7X

    $22.95·★4.6·34.6K revs

    Sports Research® Evening Primrose Oil 500mg, 240 Mini-Softgels | EPO Supplement from Cold-Pressed Oil for Women’s Health & Healthy Skin | Natural GLA, Non-GMO, Easy to Swallow Capsule

    Units sold1K
3

Nutricost

1 ASIN in Top 10

12.0%

Units

3K

Revenue

$53.9K

Avg. price

$17.95

  • Nutricost Evening Primrose Oil 1,300mg, 120 Softgels, Cold Pressed | GMO-Free, Gluten Free, 120 Servings

    B07FPBQ31W

    $17.95·★4.6·4.8K revs

    Nutricost Evening Primrose Oil 1,300mg, 120 Softgels, Cold Pressed | GMO-Free, Gluten Free, 120 Servings

    Units sold3K

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