Essential Oil Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Essential Oil Set sales on Amazon US totaled 217,200 units in July 2026 (▼ 8.3% vs. the prior month), generating an estimated $3,237,690 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.6% of unit volume and 46.4% of revenue, while a typical listing is priced at $18.62. The keyword itself pulled 21,448 Amazon queries over the same period (▲ 8.4% MoM).
Zooming out to the 12-month window ending July 2026, the essential oil set Top 50 moved 2,683,600 units and $39,648,287 in cumulative sales — an average of 223,633 units and $3,304,024 per month. Monthly throughput topped out at 345,700 units in December 2025 and dipped to 127,800 in May 2026, leaving the latest reading 5.2% lower than August 2025.
Essential Oil Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
217.2K
▼ 8.3% MoM
Monthly Revenue 2026/07
$3.2M
▼ 11.3% MoM
Top 10 Market Share 2026/07
57.6%
Essential Oil Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold essential oil set listing on Amazon US in July 2026 is ASIN B00TSTZQEY (Brand: Majestic Pure), which sold 30,000 units at $8.99 apiece — equal to 13.8% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 125,000 units and $1,503,300 in July 2026 — 57.6% of unit volume and 46.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Essential Oil Set' on Amazon
July 2026
Is 57.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00TSTZQEY
Majestic Pure Lavender Essential Oil for Diffuser - 4 Fl Oz | 100% Natural Essentials Oils for Aromatherapy, Soap and Candle Making Fragrance, Massage and Skin, Lavender Oil
30K
▲ 50.0%vs. prior month
$286.2K
latest month
12-month trend
B0D5RMVMWF
AirScent Hotel Diffuser Oil No. 1014 - Iconic 5-Star Hotel Blend - 10 mL | Lemon Bergamot Sea Breeze - Coastal Hotel Scent - Fragrance Oil for Ultrasonic and Waterless Diffusers and Crafting
20K
▼ 33.3%vs. prior month
$188.4K
latest month
12-month trend
B01MR4Y0CZ
ASAKUKI Essential Oil Diffuser for Home, 500ML Aromatherapy Humidifier | with Remote Control, 7 Color LED Lights, Quiet Cool Mist Diffuser for Bedroom, Living Room, Office (Yellow)
10K
▼ 50.0%vs. prior month
$203.4K
latest month
12-month trend
B07QLQ3QP4
Air Wick Plug in Starter Kit, Lavender & Chamomile, 2 Warmers & 6 refills | Lavender & Chamomile plug in air freshener Starter Kit infused with essential oils. 2 warmers & 6 refills, Air Freshener
10K
▲ 0.0%vs. prior month
$169.3K
latest month
12-month trend
B08S2XV852
Air Wick Essential Mist, Lavender & Almond Blossom Diffuser Refill, 3 count | Air Wick Essential Mist refills, Lavender & Almond Blossom scent, infused with Essential Oil, Diffuser refill, air freshener
10K
▲ 0.0%vs. prior month
$139.8K
latest month
12-month trend
B0B24QJ217
Cocorrína Reed Diffuser Set, Clean Linen 6.7 fl oz Scented Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Décor
10K
▲ 0.0%vs. prior month
$186.4K
latest month
12-month trend
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Best Essential Oil Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Majestic Pure is the best-performing essential oil set brand in July 2026, moving 30,000 units across 1 ASIN for 24.0% of Top 10 volume. Air-Scent follows with 30,000 units (24.0%), ahead of Air Wick on 20,000 units (16.0%).
With 8 brands splitting the Top 10 and 64.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $15.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Majestic Pure
1 ASIN in Top 10
24.0%
Units
30K
Revenue
$286.2K
Avg. price
$8.99
B00TSTZQEY
$8.99·★4.5·39.5K revsMajestic Pure Lavender Essential Oil for Diffuser - 4 Fl Oz | 100% Natural Essentials Oils for Aromatherapy, Soap and Candle Making Fragrance, Massage and Skin, Lavender Oil
Units sold30K
Air-Scent
2 ASINs in Top 10
24.0%
Units
30K
Revenue
$284.1K
Avg. price
$9.99
B0D5RMVMWF
$9.99·★4.4·11.4K revsAirScent Hotel Diffuser Oil No. 1014 - Iconic 5-Star Hotel Blend - 10 mL | Lemon Bergamot Sea Breeze - Coastal Hotel Scent - Fragrance Oil for Ultrasonic and Waterless Diffusers and Crafting
Units sold20KB0DMWBKKGK
$9.99·★4.5·5.1K revsAirScent Hotel Diffuser Oil No. 1023 - Baccarat Hotel Inspired - 10 mL | Bergamot Orchid Sandalwood - Premium Fragrance Oil for Ultrasonic and Waterless Diffusers and Crafting - 0.34 fl oz Bottle
Units sold10K
Air Wick
2 ASINs in Top 10
16.0%
Units
20K
Revenue
$309.1K
Avg. price
$15.48
B07QLQ3QP4
$16.99·★4.5·20.3K revsAir Wick Plug in Starter Kit, Lavender & Chamomile, 2 Warmers & 6 refills | Lavender & Chamomile plug in air freshener Starter Kit infused with essential oils. 2 warmers & 6 refills, Air Freshener
Units sold10KB08S2XV852
$13.98·★4.7·29.9K revsAir Wick Essential Mist, Lavender & Almond Blossom Diffuser Refill, 3 count | Air Wick Essential Mist refills, Lavender & Almond Blossom scent, infused with Essential Oil, Diffuser refill, air freshener
Units sold10K
Trending Essential Oil Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F18RY1FR booked 8K units at $9.99, with ▲ 60.0% MoM change. On the growth side, B00CAE77OG leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0C4T2199K close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F18RY1FR
Essential Oils Set - Top 15 Scents for Diffuser, Humidifier, Skin Care, Aromatherapy, Massage, Candle & Soap Making - Fragrance Gift Set (5ml)
Price
$9.99
Rating
4.4
Reviews
10.7K
Latest month sales
B00CAE77OG
P&J Fragrance Oil Autumn Set | Brown Sugar, Apple, Harvest Spice, Vanilla, Forest Pine, and Snickerdoodle Candle Scents for Candle Making, Freshie, Soap Making Supplies, Diffuser Oil Scents
Price
$16.99
Rating
4.5
Reviews
7.7K
Latest month sales
B0C4T2199K
SALKING Essential Oil Diffuser 2 Pack, 100ml Aromatherapy Diffuser for Home | Cool Mist Humidifier with Auto Shut-Off, Ultrasonic Diffusers for Essential Oils, Warm White Lights, Quiet, Bedroom, Office
Unlock to view ASIN details and product titles
Price
$19.79
Rating
4.1
Reviews
1.1K
Latest month sales
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