Ensure Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ensure Powder sales on Amazon US totaled 397,000 units in July 2026 (▼ 6.1% vs. the prior month), generating an estimated $13,048,320 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.3% of unit volume and 37.3% of revenue, while a typical listing is priced at $34.99. The keyword itself pulled 15,128 Amazon queries over the same period (▼ 4.9% MoM).
Zooming out to the 12-month window ending July 2026, the ensure powder Top 50 moved 4,098,850 units and $133,757,162 in cumulative sales — an average of 341,571 units and $11,146,430 per month. Monthly throughput topped out at 423,000 units in June 2026 and dipped to 229,850 in May 2026, leaving the latest reading 24.1% higher than August 2025.
Ensure Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
397K
▼ 6.1% MoM
Monthly Revenue 2026/07
$13M
▼ 4.9% MoM
Top 10 Market Share 2026/07
45.3%
Ensure Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ensure powder listing on Amazon US in July 2026 is ASIN B0791Y2LMB (Brand: Ensure), which sold 40,000 units at $27.97 apiece — equal to 10.1% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 180,000 units and $4,864,100 in July 2026 — 45.3% of unit volume and 37.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ensure Powder' on Amazon
July 2026
Is 45.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0791Y2LMB
Ensure Max Protein Milk Chocolate Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
40K
▼ 50.0%vs. prior month
$1.1M
latest month
12-month trend
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
30K
▲ 200.0%vs. prior month
$864.3K
latest month
12-month trend
B07NLQ5V6L
Ensure Max Protein French Vanilla Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
20K
▲ 0.0%vs. prior month
$559.4K
latest month
12-month trend
B00HO5IS8A
Carnation Breakfast Essentials High Protein Nutritional Powder Drink Mix | Rich Milk Chocolate, 22 Count Box of 1.26 Ounce Packets
20K
▲ 0.0%vs. prior month
$205.2K
latest month
12-month trend
B06Y5ZG66K
Premier Protein 30g High Protein Powder, 100% Whey, Chocolate, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.44 lb
20K
▲ 100.0%vs. prior month
$570.6K
latest month
12-month trend
B074P98SV7
BOOST Original Nutritional Shake, Ready to Drink, Rich Chocolate, 24 Pack | Balanced, Ready to Drink, 10g Protein, 27 Vitamins & Minerals, 8 FL OZ
10K
▲ 0.0%vs. prior month
$333.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ensure Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ensure is the best-performing ensure powder brand in July 2026, moving 90,000 units across 5 ASINs for 50.0% of Top 10 volume. Premier Protein follows with 50,000 units (27.8%), ahead of Carnation Breakfast Essentials on 20,000 units (11.1%).
With 5 brands splitting the Top 10 and 88.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.99 to $30.26, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ensure
5 ASINs in Top 10
50.0%
Units
90K
Revenue
$2.6M
Avg. price
$30.26
B0791Y2LMB
$27.97·★4.6·20.8K revsEnsure Max Protein Milk Chocolate Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
Units sold40KB07NLQ5V6L
$27.97·★4.6·9.8K revsEnsure Max Protein French Vanilla Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
Units sold20KB0791ZPVTY
$26.92·★4.5·7.8K revsEnsure Max Protein Café Mocha Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
Units sold10KB07CVZSM17
$40.49·★4.7·11.8K revsEnsure Original Vanilla Nutrition Shake With Fiber, 24 Pack | Small Meal Replacement Nutritional Drink for Adults, has 9g Protein, 27 Essential Vitamins & Minerals, 3g fiber
Units sold10KB08WHMBTM6
$27.97·★4.6·3.6K revsEnsure Max Protein Creamy Strawberry Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
Units sold10K
Premier Protein
2 ASINs in Top 10
27.8%
Units
50K
Revenue
$1.4M
Avg. price
$28.77
B06ZZ3PJQD
$27.57·★4.6·29.3K revsPremier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
Units sold30KB06Y5ZG66K
$29.97·★4.6·28.4K revsPremier Protein 30g High Protein Powder, 100% Whey, Chocolate, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.44 lb
Units sold20K
Carnation Breakfast Essentials
1 ASIN in Top 10
11.1%
Units
20K
Revenue
$205.2K
Avg. price
$12.99
B00HO5IS8A
$12.99·★4.8·29.2K revsCarnation Breakfast Essentials High Protein Nutritional Powder Drink Mix | Rich Milk Chocolate, 22 Count Box of 1.26 Ounce Packets
Units sold20K
Trending Ensure Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FR9N3W25 leads positive momentum with ▲ 233.3% MoM growth on 10K units, with B06ZZ3PJQD close behind at ▲ 200.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FR9N3W25
Ensure Max Protein Milk Chocolate Shake, 42g High Protein, 12 Pack | Each Protein Shake has 2g Sugar, 220 Calories, 23 Essential Vitamins & Minerals, and 2 Key Electrolytes for Active Adults
Price
$47.76
Rating
4.6
Reviews
450
Latest month sales
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
Price
$27.57
Rating
4.6
Reviews
29.3K
Latest month sales
B06Y5ZG66K
Premier Protein 30g High Protein Powder, 100% Whey, Chocolate, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.44 lb
Unlock to view ASIN details and product titles
Price
$29.97
Rating
4.6
Reviews
28.4K
Latest month sales
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