Ensure Max Protein Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ensure Max Protein sales on Amazon US totaled 560,000 units in July 2026 (▼ 14.9% vs. the prior month), generating an estimated $17,281,680 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.6% of unit volume and 36.7% of revenue, while a typical listing is priced at $34.29. The keyword itself pulled 22,443 Amazon queries over the same period (▼ 4.0% MoM).
Zooming out to the 12-month window ending July 2026, the ensure max protein Top 50 moved 5,386,950 units and $171,891,273 in cumulative sales — an average of 448,913 units and $14,324,273 per month. Monthly throughput topped out at 658,000 units in June 2026 and dipped to 346,050 in May 2026, leaving the latest reading 47.8% higher than August 2025.
Ensure Max Protein Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
560K
▼ 14.9% MoM
Monthly Revenue 2026/07
$17.3M
▼ 14.9% MoM
Top 10 Market Share 2026/07
44.6%
Ensure Max Protein Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ensure max protein listing on Amazon US in July 2026 is ASIN B008JGIZGS (Brand: Premier Protein), which sold 60,000 units at $25.17 apiece — equal to 10.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 250,000 units and $6,344,800 in July 2026 — 44.6% of unit volume and 36.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ensure Max Protein' on Amazon
July 2026
Is 44.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B008JGIZGS
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
60K
▼ 14.3%vs. prior month
$1.5M
latest month
12-month trend
B0791Y2LMB
Ensure Max Protein Milk Chocolate Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
40K
▼ 50.0%vs. prior month
$1.1M
latest month
12-month trend
B0DFHTW5HN
Premier Protein Shake, Liquid, Chocolate Peanut Butter, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack
30K
▲ 50.0%vs. prior month
$725.7K
latest month
12-month trend
B07NLQ5V6L
Ensure Max Protein French Vanilla Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
20K
▲ 0.0%vs. prior month
$559.4K
latest month
12-month trend
B0015068PA
Atkins Milk Chocolate Delight High Protein Shake, 15g Protein, 12 Count | 15g Protein, 3g Fiber, 2g Net Carb, 1g Sugar, Chocolate Flavored, Keto Friendly, Ready to Drink, 12 Count
20K
▼ 33.3%vs. prior month
$419.4K
latest month
12-month trend
B0015068TG
Atkins Vanilla High Protein Shake, 15g Protein, 12 Count | 15g Protein, 3g Fiber, 1g Net Carb, 1g Sugar, Vanilla Flavored, Keto Friendly, Ready to Drink, 12 Count
20K
▲ 100.0%vs. prior month
$303.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ensure Max Protein Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Premier Protein is the best-performing ensure max protein brand in July 2026, moving 120,000 units across 4 ASINs for 48.0% of Top 10 volume. Ensure follows with 60,000 units (24.0%), ahead of Atkins on 40,000 units (16.0%).
With 5 brands splitting the Top 10 and 88.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.06 to $27.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Premier Protein
4 ASINs in Top 10
48.0%
Units
120K
Revenue
$3M
Avg. price
$26.27
B008JGIZGS
$25.17·★4.8·11.4K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold60KB0DFHTW5HN
$23.97·★4.7·5.1K revsPremier Protein Shake, Liquid, Chocolate Peanut Butter, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack
Units sold30KB00MH5GGFO
$23.97·★4.6·6.6K revsPremier Protein Shake, Strawberries & Cream, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack
Units sold20KB08SRSRN7G
$31.98·★4.6·21K revsPremier Protein 30g High Protein Shake, Chocolate Peanut Butter, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
Units sold10K
Ensure
2 ASINs in Top 10
24.0%
Units
60K
Revenue
$1.7M
Avg. price
$27.97
B0791Y2LMB
$27.97·★4.6·20.8K revsEnsure Max Protein Milk Chocolate Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
Units sold40KB07NLQ5V6L
$27.97·★4.6·9.8K revsEnsure Max Protein French Vanilla Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
Units sold20K
Atkins
2 ASINs in Top 10
16.0%
Units
40K
Revenue
$722.6K
Avg. price
$18.06
B0015068PA
$20.97·★4.7·28.7K revsAtkins Milk Chocolate Delight High Protein Shake, 15g Protein, 12 Count | 15g Protein, 3g Fiber, 2g Net Carb, 1g Sugar, Chocolate Flavored, Keto Friendly, Ready to Drink, 12 Count
Units sold20KB0015068TG
$15.16·★4.7·15.1K revsAtkins Vanilla High Protein Shake, 15g Protein, 12 Count | 15g Protein, 3g Fiber, 1g Net Carb, 1g Sugar, Vanilla Flavored, Keto Friendly, Ready to Drink, 12 Count
Units sold20K
Trending Ensure Max Protein Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B010C3MQC4 booked 10K units at $48.00, with ▲ 0.0% MoM change. On the growth side, B0015068TG leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B00MH5GGFO close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B010C3MQC4
Frog Fuel Power Liquid Protein Shot, 15g Protein, Berry, 24 pk | Nano Hydrolyzed Grass Fed Collagen, Post Workout, 22 Amino Acids, Sugar & Fat Free, Gluten Free, 0 Carbs, 1 oz Shots
Price
$48.00
Rating
4.5
Reviews
5.7K
Latest month sales
B0015068TG
Atkins Vanilla High Protein Shake, 15g Protein, 12 Count | 15g Protein, 3g Fiber, 1g Net Carb, 1g Sugar, Vanilla Flavored, Keto Friendly, Ready to Drink, 12 Count
Price
$15.16
Rating
4.7
Reviews
15.1K
Latest month sales
B00MH5GGFO
Premier Protein Shake, Strawberries & Cream, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack
Unlock to view ASIN details and product titles
Price
$23.97
Rating
4.6
Reviews
6.6K
Latest month sales
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