Emergency Bag Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Emergency Bag sales on Amazon US totaled 203,900 units in July 2026 (▼ 14.5% vs. the prior month), generating an estimated $4,855,341 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.8% of unit volume and 37.7% of revenue, while a typical listing is priced at $31.24. The keyword itself pulled 15,871 Amazon queries over the same period (▲ 7.4% MoM).
Zooming out to the 12-month window ending July 2026, the emergency bag Top 50 moved 2,219,400 units and $52,111,026 in cumulative sales — an average of 184,950 units and $4,342,586 per month. Monthly throughput topped out at 238,350 units in June 2026 and dipped to 106,400 in May 2026, leaving the latest reading 12.6% higher than August 2025.
Emergency Bag Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
203.9K
▼ 14.5% MoM
Monthly Revenue 2026/07
$4.9M
▼ 11.2% MoM
Top 10 Market Share 2026/07
59.8%
Emergency Bag Market Share & Sales Concentration on Amazon US — July 2026
The most-sold emergency bag listing on Amazon US in July 2026 is ASIN B0DB794BKQ (Brand: Vriexsd), which sold 40,000 units at $9.99 apiece — equal to 19.6% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 122,000 units and $1,830,090 in July 2026 — 59.8% of unit volume and 37.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Emergency Bag' on Amazon
July 2026
Is 59.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DB794BKQ
Mini First Aid Kit - 150 Piece Small Waterproof Hard Shell Medical Kit | Compact First Aid Kit with Comprehensive Supplies for Home, Car, Travel, Camping, Truck, Hiking, Sports, Office, Outdoor(Red)
40K
▲ 0.0%vs. prior month
$399.6K
latest month
12-month trend
B09NWH8553
BAND-AID Brand All-Purpose Portable Compact First Aid Kit, 160 Piece | Emergency Wound Care Essentials with Adhesive Bandages, Gauze & Pain Relief for Home, Car, Dorm, Camping, Cruise & Travel
10K
▼ 50.0%vs. prior month
$183.6K
latest month
12-month trend
B006QF3TW4
LifeStraw Personal Water Filter for Hiking, Travel and Emergency, Blue, 1PK | Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, Removes Bacteria and Parasites
10K
▼ 66.7%vs. prior month
$149.9K
latest month
12-month trend
B07FDXDB3W
BLAVOR Solar Power Bank 10,000mAh Portable Wireless Charger for Cell Phones | 20W USB-C battery pack, battery bank, IPX5 waterproof, 2 flashlights, camping essentials, hiking gear, emergency solar backup
10K
▲ 0.0%vs. prior month
$282.8K
latest month
12-month trend
B07PLZP5LN
HEETA Dry Bag Waterproof Backpack with Phone Case 5L/10L/20L/30L/40L | Roll Top Lightweight Dry Storage Bag for Women Men, Travel Boating Kayaking Paddle Board Camping Beach Essentials Accessories
10K
▲ 0.0%vs. prior month
$111.9K
latest month
12-month trend
B08P27LHJ4
First Aid Only 91248 OSHA-Compliant First Aid Kit, All-Purpose 50-Person Emergency First Aid Kit for Business, Worksite, Home, and Car, 260 Pieces
10K
▲ 0.0%vs. prior month
$208.2K
latest month
12-month trend
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Best Emergency Bag Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vriexsd is the best-performing emergency bag brand in July 2026, moving 40,000 units across 1 ASIN for 32.8% of Top 10 volume. Band-Aid follows with 10,000 units (8.2%), ahead of LifeStraw on 10,000 units (8.2%).
Volume is spread across 10 brands, with the top three holding 49.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $18.36, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vriexsd
1 ASIN in Top 10
32.8%
Units
40K
Revenue
$399.6K
Avg. price
$9.99
B0DB794BKQ
$9.99·★4.8·6.4K revsMini First Aid Kit - 150 Piece Small Waterproof Hard Shell Medical Kit | Compact First Aid Kit with Comprehensive Supplies for Home, Car, Travel, Camping, Truck, Hiking, Sports, Office, Outdoor(Red)
Units sold40K
Band-Aid
1 ASIN in Top 10
8.2%
Units
10K
Revenue
$183.6K
Avg. price
$18.36
B09NWH8553
$18.36·★4.8·8.3K revsBAND-AID Brand All-Purpose Portable Compact First Aid Kit, 160 Piece | Emergency Wound Care Essentials with Adhesive Bandages, Gauze & Pain Relief for Home, Car, Dorm, Camping, Cruise & Travel
Units sold10K
LifeStraw
1 ASIN in Top 10
8.2%
Units
10K
Revenue
$149.9K
Avg. price
$14.99
B006QF3TW4
$14.99·★4.8·125.4K revsLifeStraw Personal Water Filter for Hiking, Travel and Emergency, Blue, 1PK | Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, Removes Bacteria and Parasites
Units sold10K
Trending Emergency Bag Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0B8Z3VD43 leads positive momentum with ▲ 500.0% MoM growth on 6K units, with B0DCHXSH91 close behind at ▲ 500.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B8Z3VD43
First Aid Kit 277PCS Car Home Camping Essentials Red Emergency Kit YIDERBO
Price
$16.99
Rating
4.7
Reviews
3K
Latest month sales
B0DCHXSH91
Gleyemor Small Quilted Makeup Bag for Women, Cute Floral Bow Cosmetic Bag, Emergency Bag Travel Toiletry Cotton Pouch Gifts for Girls Her Mom Friend Sister Bridesmaid (Small Pink Bowknot)
Price
$9.99
Rating
4.6
Reviews
360
Latest month sales
B0CZ4GFDZB
BALEINE Fireproof Document Box with Lock, Waterproof Fire Safe File Bag | Fire Proof Certified, Waterproof Dual Zippers, Combination Lock, Multi-Compartment Storage, File Organizer for Home Office
Unlock to view ASIN details and product titles
Price
$26.99
Rating
4.5
Reviews
1.2K
Latest month sales
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