Calendula Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Calendula sales on Amazon US totaled 35,650 units in July 2026 (▼ 8.1% vs. the prior month), generating an estimated $451,152 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.1% of unit volume and 66.2% of revenue, while a typical listing is priced at $15.95. The keyword itself pulled 20,033 Amazon queries over the same period (▼ 1.6% MoM).
Zooming out to the 12-month window ending July 2026, the calendula Top 50 moved 382,300 units and $4,961,015 in cumulative sales — an average of 31,858 units and $413,418 per month. Monthly throughput topped out at 38,800 units in June 2026 and dipped to 19,700 in May 2026, leaving the latest reading 16.1% higher than August 2025.
Calendula Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
35.6K
▼ 8.1% MoM
Monthly Revenue 2026/07
$451.2K
▼ 9.9% MoM
Top 10 Market Share 2026/07
72.1%
Calendula Market Share & Sales Concentration on Amazon US — July 2026
The most-sold calendula listing on Amazon US in July 2026 is ASIN B000WRZOW0 (Brand: Boiron), which sold 7,000 units at $10.01 apiece — equal to 19.6% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 25,700 units and $298,612 in July 2026 — 72.1% of unit volume and 66.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Calendula' on Amazon
July 2026
Is 72.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000WRZOW0
Boiron Calendula Cream for Skin Irritation Relief | For First Aid, Minor Burns, Cuts, Scrapes, Insect Bits and Sunburn. Size: 2.5 oz.
7K
▼ 30.0%vs. prior month
$65.9K
latest month
12-month trend
B000V3MFUY
Weleda Baby Calendula Diaper Cream, 2.8 Fluid Ounce, Plant Rich Protection with Calendula, Chamomile, Sweet Almond Oil, Lanolin and Zinc Oxide
5K
▼ 16.7%vs. prior month
$55K
latest month
12-month trend
B00K2Y8WWC
Weleda Baby Calendula 2-in-1 Gentle Shampoo and Body Wash, 6.8 Fluid Ounce, Plant Rich Cleanser with Calendula and Sweet Almond Oil
3K
▲ 0.0%vs. prior month
$35.6K
latest month
12-month trend
B001E25J72
Boiron Calendula Ointment for Relief from Minor Burns, Cuts, Scrapes, and Insect Bites - 1 Oz
3K
▲ 50.0%vs. prior month
$19.1K
latest month
12-month trend
B00COMJECM
Boiron Calendula Gel Relief from Rashes, Skin Irritations, Razor Burn, or Insect Bites - Non-Greasy and Fragrance-Free - 2.6oz
3K
▲ 0.0%vs. prior month
$29.1K
latest month
12-month trend
B00O19W9UA
Kiehl's Calendula Deep Cleansing Foaming Face Wash, Boosts Moisture | Foaming Face Wash for Removing Impurities - Soothing & Refreshing for Soft-Feeling Skin - Paraben & Sulfate Free
1K
▲ 0.0%vs. prior month
$39K
latest month
12-month trend
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Best Calendula Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Boiron is the best-performing calendula brand in July 2026, moving 13,000 units across 3 ASINs for 50.6% of Top 10 volume. Weleda follows with 8,900 units (34.6%), ahead of EarthWise Aromatics on 2,000 units (7.8%).
With 5 brands splitting the Top 10 and 93.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.79 to $14.47, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Boiron
3 ASINs in Top 10
50.6%
Units
13K
Revenue
$114K
Avg. price
$8.79
B000WRZOW0
$10.01·★4.6·8.1K revsBoiron Calendula Cream for Skin Irritation Relief | For First Aid, Minor Burns, Cuts, Scrapes, Insect Bits and Sunburn. Size: 2.5 oz.
Units sold7KB001E25J72
$6.35·★4.7·2.5K revsBoiron Calendula Ointment for Relief from Minor Burns, Cuts, Scrapes, and Insect Bites - 1 Oz
Units sold3KB00COMJECM
$10.00·★4.6·2.8K revsBoiron Calendula Gel Relief from Rashes, Skin Irritations, Razor Burn, or Insect Bites - Non-Greasy and Fragrance-Free - 2.6oz
Units sold3K
Weleda
3 ASINs in Top 10
34.6%
Units
8.9K
Revenue
$101.8K
Avg. price
$12.85
B000V3MFUY
$12.99·★4.7·8.2K revsWeleda Baby Calendula Diaper Cream, 2.8 Fluid Ounce, Plant Rich Protection with Calendula, Chamomile, Sweet Almond Oil, Lanolin and Zinc Oxide
Units sold5KB00K2Y8WWC
$13.99·★4.7·12.9K revsWeleda Baby Calendula 2-in-1 Gentle Shampoo and Body Wash, 6.8 Fluid Ounce, Plant Rich Cleanser with Calendula and Sweet Almond Oil
Units sold3KB000YOFP3O
$11.58·★4.6·5.5K revsWeleda Baby Calendula Comforting Body Lotion, Plant Rich Moisturizer with Calendula, Chamomile, Sweet Almond and Sesame Oils, 6.8 Fl Oz
Units sold900
EarthWise Aromatics
2 ASINs in Top 10
7.8%
Units
2K
Revenue
$28.9K
Avg. price
$14.47
B07VT968P9
$18.95·★4.8·2.4K revsOrganic Calendula Flowers - 1 lb (16 oz) - Herbal Tea - 100% Certified Organic - Marigolds - EarthWise Aromatics
Units sold1KB0BHM6D699
$9.99·★4.7·825 revsOrganic Calendula Flowers - 8 Ounces- Herbal Tea - 100% Certified Organic - EarthWise Aromatics
Units sold1K
Trending Calendula Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BHM6D699 booked 1K units at $9.99, with ▲ 150.0% MoM change. On the growth side, B0BYPJF7JZ leads positive momentum with ▲ 1300.0% MoM growth on 700 units, with B0856Y5T2M close behind at ▲ 133.3% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BHM6D699
Organic Calendula Flowers - 8 Ounces- Herbal Tea - 100% Certified Organic - EarthWise Aromatics
Price
$9.99
Rating
4.7
Reviews
825
Latest month sales
B0BYPJF7JZ
Organic Calendula Oil For Sensitive Skin - USDA Certified 100% Natural Plant Based, Lightweight & Unscented Gentle Soothing Oil For Sensitive Skin - For Face, Skin & All Over - 1 Fl Oz Glass Dropper
Price
$9.99
Rating
4.7
Reviews
1.1K
Latest month sales
B0856Y5T2M
Anthony's Organic Calendula Flowers, 12 oz, Whole Flowers and Petals, Herbal Marigold Tea, Caffeine Free
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.8
Reviews
1.1K
Latest month sales
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