Elf Holy Hydration Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Elf Holy Hydration sales on Amazon US totaled 513,000 units in July 2026 (▼ 27.4% vs. the prior month), generating an estimated $7,759,280 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.6% of unit volume and 60.6% of revenue, while a typical listing is priced at $13.62. The keyword itself pulled 16,744 Amazon queries over the same period (▼ 3.4% MoM).
Zooming out to the 12-month window ending July 2026, the elf holy hydration Top 50 moved 4,812,400 units and $73,746,311 in cumulative sales — an average of 401,033 units and $6,145,526 per month. Monthly throughput topped out at 707,000 units in June 2026 and dipped to 240,800 in September 2025, leaving the latest reading 72.7% higher than August 2025.
Elf Holy Hydration Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
513K
▼ 27.4% MoM
Monthly Revenue 2026/07
$7.8M
▼ 34.4% MoM
Top 10 Market Share 2026/07
54.6%
Elf Holy Hydration Market Share & Sales Concentration on Amazon US — July 2026
The most-sold elf holy hydration listing on Amazon US in July 2026 is ASIN B0GHMZXX8Y (Brand: medicube), which sold 90,000 units at $15.20 apiece — equal to 17.5% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 280,000 units and $4,700,300 in July 2026 — 54.6% of unit volume and 60.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Elf Holy Hydration' on Amazon
July 2026
Is 54.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GHMZXX8Y
medicube PDRN Pink Collagen Volume Multi Balm Stick - Face & Body Balm | Volufiline, PDRN, NAD, Collagen - Under-Eyes, Neck, Forehead, Smile Lines, Lips, Plumping & Radiance for Line Care, K-Beauty
90K
▼ 10.0%vs. prior month
$1.7M
latest month
12-month trend
B0DWFLY18Y
ANUA PDRN Hyaluronic Acid 100 Moisturizing Cream, 2.02 fl oz | Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare
40K
▼ 60.0%vs. prior month
$919.2K
latest month
12-month trend
B09XMYFTB7
e.l.f. Power Grip Primer, Gripping & Hydrating Gel Primer, 0.811 Fl Oz | Grips Makeup for Long-Lasting Wear & Face Prep, Smooth Base Finish, Lightweight & Moisturizing Formula, Vegan & Cruelty-Free
30K
▼ 25.0%vs. prior month
$300K
latest month
12-month trend
B0GF86QJK7
BIODANCE Collagen Peptides Jelly Serum Mist, Hydrating Face Mist, Plumping, Anti-Aging Face Spray, Sprayable Hydrogel, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.69 fl.oz
30K
▼ 40.0%vs. prior month
$506.1K
latest month
12-month trend
B0FPQ3Z16S
medicube Jelly Cream with Hyaluronic Acid for Long-lasting Hydration | Daily Moisturizer with Hyaluronic Acid, Ceramides, Multi Peptides - Supports Skin's Barrier, All Skin Types, 1.69 fl.oz
30K
▼ 40.0%vs. prior month
$414.9K
latest month
12-month trend
B0CXQR14J3
e.l.f. Power Grip Dewy Setting Spray, Hydrating Mist, Dewy Glow Finish | 5% Aloe, Hyaluronic Acid + Squalene Blend, Preps for Long-Lasting Hold, Non-Sticky & Non-Greasy Feel, Vegan & Cruelty-Free
20K
▲ 0.0%vs. prior month
$199.6K
latest month
12-month trend
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Best Elf Holy Hydration Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
medicube is the best-performing elf holy hydration brand in July 2026, moving 120,000 units across 2 ASINs for 42.9% of Top 10 volume. e.l.f. follows with 70,000 units (25.0%), ahead of ANUA on 40,000 units (14.3%).
With 6 brands splitting the Top 10 and 82.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.25 to $21.60, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
medicube
2 ASINs in Top 10
42.9%
Units
120K
Revenue
$2.1M
Avg. price
$12.55
B0GHMZXX8Y
$15.20·★3.8·2.5K revsmedicube PDRN Pink Collagen Volume Multi Balm Stick - Face & Body Balm | Volufiline, PDRN, NAD, Collagen - Under-Eyes, Neck, Forehead, Smile Lines, Lips, Plumping & Radiance for Line Care, K-Beauty
Units sold90KB0FPQ3Z16S
$9.90·★4.5·36.2K revsmedicube Jelly Cream with Hyaluronic Acid for Long-lasting Hydration | Daily Moisturizer with Hyaluronic Acid, Ceramides, Multi Peptides - Supports Skin's Barrier, All Skin Types, 1.69 fl.oz
Units sold30K
e.l.f.
4 ASINs in Top 10
25.0%
Units
70K
Revenue
$708.9K
Avg. price
$10.25
B09XMYFTB7
$10.00·★4.6·43.2K revse.l.f. Power Grip Primer, Gripping & Hydrating Gel Primer, 0.811 Fl Oz | Grips Makeup for Long-Lasting Wear & Face Prep, Smooth Base Finish, Lightweight & Moisturizing Formula, Vegan & Cruelty-Free
Units sold30KB0CXQR14J3
$10.00·★4.6·10.3K revse.l.f. Power Grip Dewy Setting Spray, Hydrating Mist, Dewy Glow Finish | 5% Aloe, Hyaluronic Acid + Squalene Blend, Preps for Long-Lasting Hold, Non-Sticky & Non-Greasy Feel, Vegan & Cruelty-Free
Units sold20KB08TQTT8LK
$11.00·★4.7·17.7K revse.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm, 2 oz | Hyaluronic Acid, Solid-to-Oil Texture, Cleanser & Makeup-Removing Balm for Double-Cleanse Routine, Vegan & Cruelty-Free
Units sold10KB0BQQS5GBQ
$10.00·★4.6·14.8K revse.l.f. Power Grip Primer + 4% Niacinamide, Gripping Gel Primer, 0.811 Fl Oz | Brightening Formula, Ultra-Dewy & Glowing Finish, Long-Lasting Wear, Hydrating Gel Base, Lightweight, Vegan & Cruelty-Free
Units sold10K
ANUA
1 ASIN in Top 10
14.3%
Units
40K
Revenue
$919.2K
Avg. price
$21.60
B0DWFLY18Y
$21.60·★4.6·5.1K revsANUA PDRN Hyaluronic Acid 100 Moisturizing Cream, 2.02 fl oz | Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare
Units sold40K
Trending Elf Holy Hydration Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BQCRH6D8 booked 10K units at $12.67, with ▲ 0.0% MoM change. On the growth side, B0GVGCC3CQ leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BQCRH6D8
THAYERS Milky Face Toner Skin Care with Snow Mushroom Tremella and Hyaluronic Acid, Natural Gentle Facial Toner, for Dry and Sensitive Skin, 355mL
Price
$12.67
Rating
4.6
Reviews
7K
Latest month sales
B0BQQS5GBQ
e.l.f. Power Grip Primer + 4% Niacinamide, Gripping Gel Primer, 0.811 Fl Oz | Brightening Formula, Ultra-Dewy & Glowing Finish, Long-Lasting Wear, Hydrating Gel Base, Lightweight, Vegan & Cruelty-Free
Price
$10.00
Rating
4.6
Reviews
14.8K
Latest month sales
B0GVGCC3CQ
e.l.f. SKIN Glass Slick Serum Stick | Balm Face Serum, Helps Visibly Plump & Smooth Complexion with Nourishing Peptides, Vegan & Cruelty-Free
Unlock to view ASIN details and product titles
Price
$11.97
Rating
4.3
Reviews
180
Latest month sales
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