Elf Brushes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Elf Brushes sales on Amazon US totaled 218,800 units in July 2026 (▼ 4.5% vs. the prior month), generating an estimated $1,742,344 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.6% of unit volume and 44.9% of revenue, while a typical listing is priced at $9.72. The keyword itself pulled 18,614 Amazon queries over the same period (▲ 2.6% MoM).
Zooming out to the 12-month window ending July 2026, the elf brushes Top 50 moved 2,644,750 units and $22,823,296 in cumulative sales — an average of 220,396 units and $1,901,941 per month. Monthly throughput topped out at 320,350 units in December 2025 and dipped to 128,600 in May 2026, leaving the latest reading 17.4% higher than August 2025.
Elf Brushes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
218.8K
▼ 4.5% MoM
Monthly Revenue 2026/07
$1.7M
▼ 9.6% MoM
Top 10 Market Share 2026/07
52.6%
Elf Brushes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold elf brushes listing on Amazon US in July 2026 is ASIN B00WAJAKOU (Brand: e.l.f.), which sold 20,000 units at $4.00 apiece — equal to 9.1% of every unit tracked in this report.
The Top 10 ASINs account for 115,000 units and $782,600 in July 2026 — 52.6% of unit volume and 44.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Elf Brushes' on Amazon
July 2026
Is 52.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00WAJAKOU
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
20K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B00JLAOP3S
Flat Top Kabuki Foundation Brush By KESHIMA, Premium Makeup Brush | For Liquid, Cream, and Powder - Buffing, Blending, and Face - 1.2" Top Diameter
10K
▲ 0.0%vs. prior month
$95K
latest month
12-month trend
B01F36JBDM
BEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
10K
▲ 0.0%vs. prior month
$77.9K
latest month
12-month trend
B09BZ4NV2R
Real Perfection Makeup Brush Set 16 Pcs with 1 Eyebrow Razor Premium Synthetic Foundation Powder Concealers Eyeshadow Blush Makeup Brushes Make up Brushes Kit (Pink)
10K
▲ 0.0%vs. prior month
$75.3K
latest month
12-month trend
B0BWVXMWF5
Albeaut Concealer Brush, Angled Under Eye Makeup Small Foundation Precision Face Blending Brush (193 concealer brush), 1pc
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Elf Brushes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing elf brushes brand in July 2026, moving 45,000 units across 4 ASINs for 39.1% of Top 10 volume. BS-MALL follows with 20,000 units (17.4%), ahead of KESHIMA on 10,000 units (8.7%).
With 7 brands splitting the Top 10 and 65.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.00 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
4 ASINs in Top 10
39.1%
Units
45K
Revenue
$194K
Avg. price
$5.00
B00WAJAKOU
$4.00·★4.5·71.6K revse.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
Units sold20KB0CPFYBBMB
$8.00·★4.8·3.4K revse.l.f. Dual-Ended Cream + Powder Brush | Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free
Units sold10KB0CPFX9BZ2
$5.00·★4.7·3.7K revse.l.f. Camo Liquid Blush Brush | Angled Blush Brush Ideal For Applying & Blending Colors On Cheeks, Soft, Dense Bristles, Vegan & Cruelty-free
Units sold8KB004J2P6PO
$3.00·★4.6·711 revse.l.f. Eyelash & Brow Wand, Spoolie Brush To Define & Shape Lashes & Eyebrows, Creates Perfect Brows & Full, Lush Lashes, Vegan & Cruelty-Free
Units sold7K
BS-MALL
1 ASIN in Top 10
17.4%
Units
20K
Revenue
$194.6K
Avg. price
$9.99
B07MH1KHJ2
$9.99·★4.6·60.1K revsBS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
Units sold20K
KESHIMA
1 ASIN in Top 10
8.7%
Units
10K
Revenue
$95K
Avg. price
$8.75
B00JLAOP3S
$8.75·★4.6·41.6K revsFlat Top Kabuki Foundation Brush By KESHIMA, Premium Makeup Brush | For Liquid, Cream, and Powder - Buffing, Blending, and Face - 1.2" Top Diameter
Units sold10K
Trending Elf Brushes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B004J2P6PO booked 7K units at $3.00, with ▲ 16.7% MoM change. On the growth side, B0GVGCC3CQ leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0G4V8HXFX close behind at ▲ 75.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004J2P6PO
e.l.f. Eyelash & Brow Wand, Spoolie Brush To Define & Shape Lashes & Eyebrows, Creates Perfect Brows & Full, Lush Lashes, Vegan & Cruelty-Free
Price
$3.00
Rating
4.6
Reviews
711
Latest month sales
B0GVGCC3CQ
e.l.f. SKIN Glass Slick Serum Stick | Balm Face Serum, Helps Visibly Plump & Smooth Complexion with Nourishing Peptides, Vegan & Cruelty-Free
Price
$11.97
Rating
4.3
Reviews
179
Latest month sales
B0G4V8HXFX
Real Techniques Ultimate Multi Tasker Brush, Makeup Brush for Foundation | Airbrushed finish, dual-ended bronzer brush and blush brush for cheeks, angled and fluffy ends, UltraPlush bristles
Unlock to view ASIN details and product titles
Price
$7.10
Rating
4.6
Reviews
327
Latest month sales
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