Easy Bake Oven Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Easy Bake Oven sales on Amazon US totaled 63,200 units in July 2026 (▼ 41.9% vs. the prior month), generating an estimated $4,477,211 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.7% of unit volume and 77.0% of revenue, while a typical listing is priced at $66.17. The keyword itself pulled 30,074 Amazon queries over the same period (▲ 3.1% MoM).
Zooming out to the 12-month window ending July 2026, the easy bake oven Top 50 moved 933,650 units and $60,254,957 in cumulative sales — an average of 77,804 units and $5,021,246 per month. Monthly throughput topped out at 151,950 units in December 2025 and dipped to 33,700 in May 2026, leaving the latest reading 10.6% higher than August 2025.
Easy Bake Oven Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
63.2K
▼ 41.9% MoM
Monthly Revenue 2026/07
$4.5M
▼ 40.4% MoM
Top 10 Market Share 2026/07
80.7%
Easy Bake Oven Market Share & Sales Concentration on Amazon US — July 2026
The most-sold easy bake oven listing on Amazon US in July 2026 is ASIN B0026RHI3M (Brand: GoodCook), which sold 10,000 units at $17.99 apiece — equal to 15.8% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 51,000 units and $3,446,300 in July 2026 — 80.7% of unit volume and 77.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Easy Bake Oven' on Amazon
July 2026
Is 80.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0026RHI3M
GoodCook Everyday Nonstick Baking Sheet Set, 3 Pack Includes Small (13×9) Medium (15×1) and Large (17×11) Pans Carbon Steel Construction Cookie Sheets Bakeware Set, Gray
10K
▼ 66.7%vs. prior month
$179.9K
latest month
12-month trend
B0D1CXL52G
Ninja Flip Toaster Oven & Air Fryer, 8-in-1, Stainless Steel, SP151 | Air fry, bake, broil, toast, bagel, dehydrate, reheat, 1800W, Flip up & away, XL capacity
8K
▼ 11.1%vs. prior month
$1.4M
latest month
12-month trend
B089N57JGS
NutriChef 3‑Piece Nonstick Cookie Sheets – Carbon Steel Baking Sheet Set with Non Stick Coating & Red Silicone Handles – Oven Pans for Family Baking
7K
▼ 30.0%vs. prior month
$112.7K
latest month
12-month trend
B0CKLXZRMC
BLACK+DECKER 4-Slice Air Fry Toaster Oven, 5-in-1 Countertop Oven | Air fry, bake, broil, toast and keep warm with EvenToast technology and room for a 9-inch pizza.
6K
▼ 40.0%vs. prior month
$368K
latest month
12-month trend
B00GGFHH4U
BLACK+DECKER TO1313SBD Toaster Oven, 15.47 Inch, Silver | Compact convection oven fits a 9-inch pizza with timer, stay-on function and removable crumb tray.
5K
▲ 25.0%vs. prior month
$299.9K
latest month
12-month trend
B08DL8WH9V
CHEFMAN Multifunctional Digital Air Fryer+ Rotisserie, Dehydrator, Convection Oven, 17 Touch Screen Presets Fry, Roast, Dehydrate, Bake, XL 10L Family Size, Auto Shutoff, Large Easy-View Window, Black
5K
▼ 50.0%vs. prior month
$432.2K
latest month
12-month trend
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Best Easy Bake Oven Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BLACK+DECKER is the best-performing easy bake oven brand in July 2026, moving 14,000 units across 3 ASINs for 27.5% of Top 10 volume. GoodCook follows with 10,000 units (19.6%), ahead of Ninja on 8,000 units (15.7%).
With 8 brands splitting the Top 10 and 62.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.99 to $247.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BLACK+DECKER
3 ASINs in Top 10
27.5%
Units
14K
Revenue
$900.3K
Avg. price
$63.32
B0CKLXZRMC
$54.99·★4.1·6.8K revsBLACK+DECKER 4-Slice Air Fry Toaster Oven, 5-in-1 Countertop Oven | Air fry, bake, broil, toast and keep warm with EvenToast technology and room for a 9-inch pizza.
Units sold6KB00GGFHH4U
$54.99·★4.3·22.3K revsBLACK+DECKER TO1313SBD Toaster Oven, 15.47 Inch, Silver | Compact convection oven fits a 9-inch pizza with timer, stay-on function and removable crumb tray.
Units sold5KB0B4T992R8
$79.99·★4.2·1.7K revsBLACK+DECKER 6-Slice Air Fry Toaster Oven, 5-in-1 Countertop Oven | Large toaster oven with air fry, EvenToast technology and room for six slices or a 12-inch pizza.
Units sold3K
GoodCook
1 ASIN in Top 10
19.6%
Units
10K
Revenue
$179.9K
Avg. price
$17.99
B0026RHI3M
$17.99·★4.5·17.2K revsGoodCook Everyday Nonstick Baking Sheet Set, 3 Pack Includes Small (13×9) Medium (15×1) and Large (17×11) Pans Carbon Steel Construction Cookie Sheets Bakeware Set, Gray
Units sold10K
Ninja
1 ASIN in Top 10
15.7%
Units
8K
Revenue
$1.4M
Avg. price
$247.99
B0D1CXL52G
$247.99·★4.3·1.9K revsNinja Flip Toaster Oven & Air Fryer, 8-in-1, Stainless Steel, SP151 | Air fry, bake, broil, toast, bagel, dehydrate, reheat, 1800W, Flip up & away, XL capacity
Units sold8K
Trending Easy Bake Oven Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0B4T992R8 booked 3K units at $79.99, with ▲ 50.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B4T992R8
BLACK+DECKER 6-Slice Air Fry Toaster Oven, 5-in-1 Countertop Oven | Large toaster oven with air fry, EvenToast technology and room for six slices or a 12-inch pizza.
Price
$79.99
Rating
4.2
Reviews
1.7K
Latest month sales
B09XWG4LW5
Elite Gourmet ETO236 Compact 2-Slice Toaster Oven, 15-Min Timer, Black | Bake, Broil, Toast & Adjustable Temperature, Countertop Design - fits small kitchens, dorms and RVs
Price
$29.99
Rating
4.0
Reviews
4.3K
Latest month sales
B006CVVA7I
Breville BOV450XL Mini Smart Oven, Brushed Stainless Steel | Evenly bake, toast, broil and more with this versatile, space-saving countertop oven and toaster with 8 cooking functions
Unlock to view ASIN details and product titles
Price
$159.95
Rating
4.4
Reviews
9.2K
Latest month sales
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