Dye Free Food Coloring Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dye Free Food Coloring sales on Amazon US totaled 65,700 units in July 2026 (▼ 13.8% vs. the prior month), generating an estimated $648,535 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.8% of unit volume and 42.3% of revenue, while a typical listing is priced at $11.98. The keyword itself pulled 8,088 Amazon queries over the same period (▼ 19.9% MoM).
Zooming out to the 12-month window ending July 2026, the dye free food coloring Top 50 moved 929,450 units and $9,013,409 in cumulative sales — an average of 77,454 units and $751,117 per month. Monthly throughput topped out at 127,250 units in December 2025 and dipped to 42,150 in May 2026, leaving the latest reading 10.1% higher than August 2025.
Dye Free Food Coloring Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
65.7K
â–¼ 13.8% MoM
Monthly Revenue 2026/07
$648.5K
â–¼ 25.6% MoM
Top 10 Market Share 2026/07
57.8%
Dye Free Food Coloring Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dye free food coloring listing on Amazon US in July 2026 is ASIN B08CYBKJX4 (Brand: Amazon Grocery), which sold 10,000 units at $3.14 apiece — equal to 15.2% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 38,000 units and $274,260 in July 2026 — 57.8% of unit volume and 42.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dye Free Food Coloring' on Amazon
July 2026
Is 57.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B08CYBKJX4
Amazon Grocery, Assorted Food Coloring, Contains Red, Blue, Green, Yellow Bottles, 1.2 Fl Oz
10K
â–² 0.0%vs. prior month
$33K
latest month
12-month trend
B0B6C25MWY
Food Coloring Set - 12 Color Food Grade Vibrant Food Dye Tasteless Liquid Color for Cake Decorating, Baking, Easter Egg, Icing, Fondant, Cooking, Slime Making DIY Supplies Kit - 0.35 Fl. oz (10 ml)/Bottles
6K
â–² 20.0%vs. prior month
$56.8K
latest month
12-month trend
B07G2Z6CLG
365 by Whole Foods Market, Plant-Based Food Coloring (Red, Yellow, Green & Blue Bottles), GLuten-Free, 0.3 Fl Oz Each, 1.2 Fl Oz Total
4K
â–² 0.0%vs. prior month
$22.3K
latest month
12-month trend
B01E6OLE64
Watkins Assorted Food Coloring, 1 Each Red, Yellow, Green, Blue, Total Four 0.3 oz bottles, 4 Count (Pack of 1)
4K
â–¼ 33.3%vs. prior month
$29.9K
latest month
12-month trend
B0B591N59Y
Food Coloring for Baking - 26 Vibrant Cake Coloring Liquid Set for Dessert Decorating, Food Grade Food Dye for Icing,Fondant,Cookies,Easter Egg,Making DIY Supplies Kit- 0.25 Fl. oz/Bottles
4K
â–² 0.0%vs. prior month
$40K
latest month
12-month trend
B0C5QMCPYD
Food Coloring Liquid Set,12 Colors x10ml Food Grade Vibrant Food Dye Concentrated Liquid Coloring for Cake Decorating,Baking,Easter Eggs,Fondant,Icing,Slime Making DIY Supplies Kit-0.35 Fl. oz/Bottles
3K
â–² 0.0%vs. prior month
$18K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dye Free Food Coloring Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Grocery is the best-performing dye free food coloring brand in July 2026, moving 12,000 units across 2 ASINs for 31.6% of Top 10 volume. Cherrysea follows with 10,000 units (26.3%), ahead of 365 by Whole Foods Market on 4,000 units (10.5%).
With 8 brands splitting the Top 10 and 68.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.63 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Grocery
2 ASINs in Top 10
31.6%
Units
12K
Revenue
$37.7K
Avg. price
$2.63
B08CYBKJX4
$3.14·★4.7·5.9K revsAmazon Grocery, Assorted Food Coloring, Contains Red, Blue, Green, Yellow Bottles, 1.2 Fl Oz
Units sold10KB08CYCZHV9
$2.12·★4.7·1.9K revsAmazon Grocery, Red Food Coloring, 1 Fl Oz
Units sold2K
Cherrysea
2 ASINs in Top 10
26.3%
Units
10K
Revenue
$96.8K
Avg. price
$9.99
B0B6C25MWY
$9.99·★4.5·6.1K revsFood Coloring Set - 12 Color Food Grade Vibrant Food Dye Tasteless Liquid Color for Cake Decorating, Baking, Easter Egg, Icing, Fondant, Cooking, Slime Making DIY Supplies Kit - 0.35 Fl. oz (10 ml)/Bottles
Units sold6KB0B591N59Y
$9.99·★4.4·4.6K revsFood Coloring for Baking - 26 Vibrant Cake Coloring Liquid Set for Dessert Decorating, Food Grade Food Dye for Icing,Fondant,Cookies,Easter Egg,Making DIY Supplies Kit- 0.25 Fl. oz/Bottles
Units sold4K
365 by Whole Foods Market
1 ASIN in Top 10
10.5%
Units
4K
Revenue
$22.3K
Avg. price
$5.58
B07G2Z6CLG
$5.58·★4.3·2.2K revs365 by Whole Foods Market, Plant-Based Food Coloring (Red, Yellow, Green & Blue Bottles), GLuten-Free, 0.3 Fl Oz Each, 1.2 Fl Oz Total
Units sold4K
Trending Dye Free Food Coloring Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DFKPX2TQ booked 1K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0C443RMRB leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0FPBX3G24 close behind at ▲ 100.0% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DFKPX2TQ
Purple Sweet Potato Powder 8 Oz, Natural Food Coloring Ube Powder Flavoring | Ube Extract Purple Yam Rich Anthocyanin Superfood for Baking, Smoothies, Cake, Lattes, Ice Cream, Jam & Halaya Recipes
Price
$9.99
Rating
4.3
Reviews
706
Latest month sales
B0C443RMRB
Color Kitchen Natural Food Coloring For Baking, Dye Free Food Coloring Powder, Food Dye Non Toxic Plant Based Rainbow Set, Vegan Gluten Free Non GMO Kosher, 6 Color Pack
Price
$14.99
Rating
4.4
Reviews
805
Latest month sales
B0FPBX3G24
Sweets Indeed Dye Free Rainbow Jimmies 6 Cell Variety Jar, 2.75 ounces | No Artificial Dyes
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
885
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this dye free food coloring report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card