Dutch Bros Coffee Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dutch Bros Coffee sales on Amazon US totaled 523,000 units in July 2026 (▼ 21.5% vs. the prior month), generating an estimated $11,610,850 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.4% of unit volume and 55.2% of revenue, while a typical listing is priced at $21.64. The keyword itself pulled 14,496 Amazon queries over the same period (▼ 6.3% MoM).
Zooming out to the 12-month window ending July 2026, the dutch bros coffee Top 50 moved 5,911,050 units and $137,124,650 in cumulative sales — an average of 492,588 units and $11,427,054 per month. Monthly throughput topped out at 666,050 units in June 2026 and dipped to 366,500 in May 2026, leaving the latest reading 21.0% higher than August 2025.
Dutch Bros Coffee Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
523K
▼ 21.5% MoM
Monthly Revenue 2026/07
$11.6M
▼ 25.3% MoM
Top 10 Market Share 2026/07
55.4%
Dutch Bros Coffee Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dutch bros coffee listing on Amazon US in July 2026 is ASIN B000SDKDM4 (Brand: Lavazza), which sold 70,000 units at $26.99 apiece — equal to 13.4% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 290,000 units and $6,414,100 in July 2026 — 55.4% of unit volume and 55.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dutch Bros Coffee' on Amazon
July 2026
Is 55.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000SDKDM4
Lavazza Super Crema Whole Bean Coffee, Medium Espresso Roast, Arabica and Robusta Blend, 2.2 lb Bag, Package May Vary (Pack of 1)
70K
▼ 30.0%vs. prior month
$1.9M
latest month
12-month trend
B01N2KFHRS
Peet's Coffee Coffee Pods, Dark Roast, Major Dickason's Blend, 75 K Cups
50K
▲ 0.0%vs. prior month
$1.9M
latest month
12-month trend
B00P0ZMWEC
Lavazza Espresso Whole Bean Coffee, Medium Roast, 100% Arabica, 2.2 lb Bag
40K
▼ 42.9%vs. prior month
$850K
latest month
12-month trend
B00MB2WJTU
Coffee Mate Original Powder Creamer, 35.3 Oz | Powdered coffee creamer; original; 35.3 oz canister
40K
▲ 33.3%vs. prior month
$193.6K
latest month
12-month trend
B00XA1075Y
Dunkin’ Original Blend Medium Roast Coffee, Keurig K-Cup Pods, 60 Count | 6 boxes of 10 single serve coffee pods each, Rich & smooth flavor, Made with arabica coffee, Shelf stable, SNAP EBT eligible
20K
▼ 33.3%vs. prior month
$739.2K
latest month
12-month trend
B072MQ5BRX
Amazon Fresh Colombia Ground Coffee, Medium Roast, 32 Oz
20K
▼ 33.3%vs. prior month
$342K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dutch Bros Coffee Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Lavazza is the best-performing dutch bros coffee brand in July 2026, moving 110,000 units across 2 ASINs for 37.9% of Top 10 volume. Peet's Coffee follows with 50,000 units (17.2%), ahead of Coffee Mate on 50,000 units (17.2%).
With 7 brands splitting the Top 10 and 72.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.93 to $44.77, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Lavazza
2 ASINs in Top 10
37.9%
Units
110K
Revenue
$2.7M
Avg. price
$24.99
B000SDKDM4
$26.99·★4.5·42.4K revsLavazza Super Crema Whole Bean Coffee, Medium Espresso Roast, Arabica and Robusta Blend, 2.2 lb Bag, Package May Vary (Pack of 1)
Units sold70KB00P0ZMWEC
$22.99·★4.6·24.9K revsLavazza Espresso Whole Bean Coffee, Medium Roast, 100% Arabica, 2.2 lb Bag
Units sold40K
Peet's Coffee
1 ASIN in Top 10
17.2%
Units
50K
Revenue
$1.9M
Avg. price
$44.77
B01N2KFHRS
$44.77·★4.7·45.7K revsPeet's Coffee Coffee Pods, Dark Roast, Major Dickason's Blend, 75 K Cups
Units sold50K
Coffee Mate
2 ASINs in Top 10
17.2%
Units
50K
Revenue
$257.3K
Avg. price
$6.93
B00MB2WJTU
$6.98·★4.8·26.6K revsCoffee Mate Original Powder Creamer, 35.3 Oz | Powdered coffee creamer; original; 35.3 oz canister
Units sold40KB00FZGZCDY
$6.88·★4.8·10K revsCoffee mate French Vanilla Flavored Coffee Creamer, Non-Dairy, Gluten-Free, Liquid Creamer for Coffee, Cholesterol Free, 126 Servings
Units sold10K
Trending Dutch Bros Coffee Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00IHVHM4Q booked 10K units at $16.98, with ▲ 0.0% MoM change. On the growth side, B0815CHK47 leads positive momentum with ▲ 1900.0% MoM growth on 1K units, with B0CVSL5VSY close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00IHVHM4Q
Starbucks Espresso & Cream Light, 6.5 Fl Oz Cans (Pack of 12)
Price
$16.98
Rating
4.6
Reviews
7.4K
Latest month sales
B0815CHK47
Starbucks K-Cup Coffee Pods, Pumpkin Spice Flavored for Keurig Coffee Makers, 100% Arabica, Limited Edition, 1 Box (22 Pods)
Price
$14.09
Rating
4.5
Reviews
1.3K
Latest month sales
B0CVSL5VSY
La Colombe Coffee, Oatmilk Vanilla Latte, 11 fl oz Cans (Pack of 12), Coffeehouse Quality Cold Brew, Specialty Grade Coffee Beans, Ready-to-Drink On-the-Go
Unlock to view ASIN details and product titles
Price
$18.32
Rating
4.2
Reviews
330
Latest month sales
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