Dungeons & Dragons Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Dungeons & Dragons sales on Amazon US totaled 20,450 units in July 2026 (▼ 17.2% vs. the prior month), generating an estimated $726,991 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.0% of unit volume and 69.9% of revenue, while a typical listing is priced at $32.41. The keyword itself pulled 28,881 Amazon queries over the same period (▲ 10.5% MoM).

Zooming out to the 12-month window ending July 2026, the dungeons & dragons Top 50 moved 256,900 units and $8,463,764 in cumulative sales — an average of 21,408 units and $705,314 per month. Monthly throughput topped out at 56,800 units in December 2025 and dipped to 10,400 in August 2025, leaving the latest reading 96.6% higher than August 2025.

256.9KTotal units sold · Last 12 months
$8.5MTotal revenue · Last 12 months
28.9K▲ 10.5% MoM
Monthly search volume
$32.41Avg. price · July 2026

Dungeons & Dragons Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales10.4K
Revenue$338K

2025/09

Sales11.8K
Revenue$430.4K

2025/10

Sales15.1K
Revenue$496.5K

2025/11

Sales33K
Revenue$1M

2025/12

Sales56.8K
Revenue$1.7M

2026/01

Sales17.9K
Revenue$592.4K

2026/02

Sales17.9K
Revenue$582.1K

2026/03

Sales19K
Revenue$617.7K

2026/04

Sales19.2K
Revenue$682.5K

2026/05

Sales10.8K
Revenue$367.1K

2026/06

Sales24.7K
Revenue$887.4K
20.4K

2026/07

Sales20.4K
Revenue$727K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

20.4K

▼ 17.2% MoM

Monthly Revenue 2026/07

$727K

▼ 18.1% MoM

Top 10 Market Share 2026/07

65.0%

See the Top 10 ASINs driving 65.0% of sales

Dungeons & Dragons Market Share & Sales Concentration on Amazon US — July 2026

The most-sold dungeons & dragons listing on Amazon US in July 2026 is ASIN 0786969512 (Brand: Dungeons & Dragons), which sold 4,000 units at $39.99 apiece — equal to 19.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 13,300 units and $508,080 in July 2026 — 65.0% of unit volume and 69.9% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Dungeons & Dragons' on Amazon

July 2026
ASINSIGHT Logo
65.0% Volume Share 13.3K units sold
69.9% Revenue Share $508.1K estimated
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Top 5 Volume Share breakdown

0786969512 19.6%
0786969520 9.8%
0786969547 9.8%
B0794Z8XRP 4.9%
0786970022 4.9%
Others 51.1%
#1
Dungeons & Dragons 2024 Player's Handbook (D&D Core Rulebook)

0786969512

Dungeons & Dragons 2024 Player's Handbook (D&D Core Rulebook)

$39.99· 4.8·3.6K reviews
Monthly Sales

4K

▲ 0.0%

vs. prior month

Revenue

$159.8K

latest month

Monthly Trend

12-month trend

#2
Dungeons & Dragons 2024 Dungeon Master's Guide (D&D Core Rulebook)

0786969520

Dungeons & Dragons 2024 Dungeon Master's Guide (D&D Core Rulebook)

$41.38· 4.8·2.4K reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$96.4K

latest month

Monthly Trend

12-month trend

#3
Dungeons & Dragons 2024 Monster Manual (D&D Core Rulebook)

0786969547

Dungeons & Dragons 2024 Monster Manual (D&D Core Rulebook)

$46.50· 4.8·1.9K reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$93.9K

latest month

Monthly Trend

12-month trend

#4
CiaraQ Polyhedral Dice Set - DND Role Playing Dice | Acrylic RPG Dice for Dungeons and Dragons MTG Table Games, Multi-color, 35pcs

B0794Z8XRP

CiaraQ Polyhedral Dice Set - DND Role Playing Dice | Acrylic RPG Dice for Dungeons and Dragons MTG Table Games, Multi-color, 35pcs

$9.99· 4.8·20.6K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$10K

latest month

Monthly Trend

12-month trend

#5
Dungeons & Dragons Ravenloft: The Horrors Within | D&D Gameplay Expansion Book

0786970022

Dungeons & Dragons Ravenloft: The Horrors Within | D&D Gameplay Expansion Book

$39.95· 4.5·105 reviews
Monthly Sales

1K

▼ 50.0%

vs. prior month

Revenue

$44.7K

latest month

Monthly Trend

12-month trend

#6
CiaraQ 182pcs Polyhedral Dice Set for Dungeon and Dragons MTG Table Games | 26 Role-Playing Dice Sets for D&D with Storage Bag. 7 dice each (D4-D20), Classic Numbers, Ages 14+

B09HH87PKF

CiaraQ 182pcs Polyhedral Dice Set for Dungeon and Dragons MTG Table Games | 26 Role-Playing Dice Sets for D&D with Storage Bag. 7 dice each (D4-D20), Classic Numbers, Ages 14+

$25.99· 4.9·2.7K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$25.5K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Dungeons & Dragons Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Dungeons & Dragons is the best-performing dungeons & dragons brand in July 2026, moving 10,700 units across 7 ASINs for 80.5% of Top 10 volume. CiaraQ follows with 2,000 units (15.0%), ahead of Ravensburger on 600 units (4.5%).

With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.99 to $38.96, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

80.5%
15.0%
Dungeons & Dragons
CiaraQ
Ravensburger
1

Dungeons & Dragons

7 ASINs in Top 10

80.5%

Units

10.7K

Revenue

$454.6K

Avg. price

$38.96

  • Dungeons & Dragons 2024 Player's Handbook (D&D Core Rulebook)

    0786969512

    $39.99·4.8·3.6K revs

    Dungeons & Dragons 2024 Player's Handbook (D&D Core Rulebook)

    Units sold4K
  • Dungeons & Dragons 2024 Dungeon Master's Guide (D&D Core Rulebook)

    0786969520

    $41.38·4.8·2.4K revs

    Dungeons & Dragons 2024 Dungeon Master's Guide (D&D Core Rulebook)

    Units sold2K
  • Dungeons & Dragons 2024 Monster Manual (D&D Core Rulebook)

    0786969547

    $46.50·4.8·1.9K revs

    Dungeons & Dragons 2024 Monster Manual (D&D Core Rulebook)

    Units sold2K
  • Dungeons & Dragons Ravenloft: The Horrors Within | D&D Gameplay Expansion Book

    0786970022

    $39.95·4.5·105 revs

    Dungeons & Dragons Ravenloft: The Horrors Within | D&D Gameplay Expansion Book

    Units sold1K
  • Dungeons & Dragons Starter Set: Heroes of the Borderlands

    B0FDJFR245

    $39.95·4.8·938 revs

    Dungeons & Dragons Starter Set: Heroes of the Borderlands

    Units sold600
  • Dungeons & Dragons 2024 Character Sheets Player Accessories

    0786969806

    $14.99·4.8·809 revs

    Dungeons & Dragons 2024 Character Sheets Player Accessories

    Units sold600
  • D&D Curse of Strahd (Adventure Book)

    0786965983

    $49.95·4.9·8K revs

    D&D Curse of Strahd (Adventure Book)

    Units sold500
2

CiaraQ

2 ASINs in Top 10

15.0%

Units

2K

Revenue

$35.5K

Avg. price

$17.99

  • CiaraQ Polyhedral Dice Set - DND Role Playing Dice | Acrylic RPG Dice for Dungeons and Dragons MTG Table Games, Multi-color, 35pcs

    B0794Z8XRP

    $9.99·4.8·20.6K revs

    CiaraQ Polyhedral Dice Set - DND Role Playing Dice | Acrylic RPG Dice for Dungeons and Dragons MTG Table Games, Multi-color, 35pcs

    Units sold1K
  • CiaraQ 182pcs Polyhedral Dice Set for Dungeon and Dragons MTG Table Games | 26 Role-Playing Dice Sets for D&D with Storage Bag. 7 dice each (D4-D20), Classic Numbers, Ages 14+

    B09HH87PKF

    $25.99·4.9·2.7K revs

    CiaraQ 182pcs Polyhedral Dice Set for Dungeon and Dragons MTG Table Games | 26 Role-Playing Dice Sets for D&D with Storage Bag. 7 dice each (D4-D20), Classic Numbers, Ages 14+

    Units sold1K
3

Ravensburger

1 ASIN in Top 10

4.5%

Units

600

Revenue

$18K

Avg. price

$29.99

  • Ravensburger Horrified Games – Dungeons & Dragons – Strategy Board Game – Boost Critical Thinking & Teamwork – Cooperative Gameplay – Unique Monster Challenges – 1 to 5 Players – Adults & Kids 10+

    B0F2GVHLV2

    $29.99·4.6·363 revs

    Ravensburger Horrified Games – Dungeons & Dragons – Strategy Board Game – Boost Critical Thinking & Teamwork – Cooperative Gameplay – Unique Monster Challenges – 1 to 5 Players – Adults & Kids 10+

    Units sold600

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