Dungeons & Dragons Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dungeons & Dragons sales on Amazon US totaled 20,700 units in July 2026 (▼ 17.9% vs. the prior month), generating an estimated $729,477 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.3% of unit volume and 67.1% of revenue, while a typical listing is priced at $33.04. The keyword itself pulled 27,417 Amazon queries over the same period (▼ 2.3% MoM).
Zooming out to the 12-month window ending July 2026, the dungeons & dragons Top 50 moved 266,850 units and $8,644,649 in cumulative sales — an average of 22,238 units and $720,387 per month. Monthly throughput topped out at 61,100 units in December 2025 and dipped to 11,000 in May 2026, leaving the latest reading 80.8% higher than August 2025.
Dungeons & Dragons Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
20.7K
▼ 17.9% MoM
Monthly Revenue 2026/07
$729.5K
▼ 18.3% MoM
Top 10 Market Share 2026/07
64.3%
Dungeons & Dragons Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dungeons & dragons listing on Amazon US in July 2026 is ASIN 0786969512 (Brand: Dungeons & Dragons), which sold 4,000 units at $39.99 apiece — equal to 19.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 13,300 units and $489,535 in July 2026 — 64.3% of unit volume and 67.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dungeons & Dragons' on Amazon
July 2026
Is 64.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
0786969512
Dungeons & Dragons 2024 Player's Handbook (D&D Core Rulebook)
4K
▲ 0.0%vs. prior month
$159.8K
latest month
12-month trend
0786969520
Dungeons & Dragons 2024 Dungeon Master's Guide (D&D Core Rulebook)
2K
▲ 0.0%vs. prior month
$96.4K
latest month
12-month trend
0786969547
Dungeons & Dragons 2024 Monster Manual (D&D Core Rulebook)
2K
▲ 0.0%vs. prior month
$93.9K
latest month
12-month trend
B0794Z8XRP
CiaraQ Polyhedral Dice Set - DND Role Playing Dice | Acrylic RPG Dice for Dungeons and Dragons MTG Table Games, Multi-color, 35pcs
1K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
0786970022
Dungeons & Dragons Ravenloft: The Horrors Within | D&D Gameplay Expansion Book
1K
▼ 50.0%vs. prior month
$44.7K
latest month
12-month trend
B09HH87PKF
CiaraQ 182pcs Polyhedral Dice Set for Dungeon and Dragons MTG Table Games | 26 Role-Playing Dice Sets for D&D with Storage Bag. 7 dice each (D4-D20), Classic Numbers, Ages 14+
1K
▲ 0.0%vs. prior month
$25.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dungeons & Dragons Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dungeons & Dragons is the best-performing dungeons & dragons brand in July 2026, moving 10,200 units across 6 ASINs for 76.7% of Top 10 volume. CiaraQ follows with 2,000 units (15.0%), ahead of Ravensburger on 600 units (4.5%).
With 4 brands splitting the Top 10 and 96.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.49 to $38.15, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dungeons & Dragons
6 ASINs in Top 10
76.7%
Units
10.2K
Revenue
$432.8K
Avg. price
$38.15
0786969512
$39.99·★4.8·3.7K revsDungeons & Dragons 2024 Player's Handbook (D&D Core Rulebook)
Units sold4K0786969520
$48.28·★4.8·2.4K revsDungeons & Dragons 2024 Dungeon Master's Guide (D&D Core Rulebook)
Units sold2K0786969547
$45.78·★4.8·1.9K revsDungeons & Dragons 2024 Monster Manual (D&D Core Rulebook)
Units sold2K0786970022
$39.95·★4.5·112 revsDungeons & Dragons Ravenloft: The Horrors Within | D&D Gameplay Expansion Book
Units sold1KB0FDJFR245
$39.95·★4.8·943 revsDungeons & Dragons - Starter Set: Heroes of the Borderlands
Units sold6000786969806
$14.94·★4.8·813 revsDungeons & Dragons 2024 Character Sheets Player Accessories
Units sold600
CiaraQ
2 ASINs in Top 10
15.0%
Units
2K
Revenue
$35.5K
Avg. price
$17.49
B0794Z8XRP
$9.99·★4.8·20.6K revsCiaraQ Polyhedral Dice Set - DND Role Playing Dice | Acrylic RPG Dice for Dungeons and Dragons MTG Table Games, Multi-color, 35pcs
Units sold1KB09HH87PKF
$24.99·★4.9·2.7K revsCiaraQ 182pcs Polyhedral Dice Set for Dungeon and Dragons MTG Table Games | 26 Role-Playing Dice Sets for D&D with Storage Bag. 7 dice each (D4-D20), Classic Numbers, Ages 14+
Units sold1K
Ravensburger
1 ASIN in Top 10
4.5%
Units
600
Revenue
$18K
Avg. price
$29.99
B0F2GVHLV2
$29.99·★4.6·366 revsRavensburger Horrified Games – Dungeons & Dragons – Strategy Board Game – Boost Critical Thinking & Teamwork – Cooperative Gameplay – Unique Monster Challenges – 1 to 5 Players – Adults & Kids 10+
Units sold600
Trending Dungeons & Dragons Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FDJFR245 booked 600 units at $39.95, with ▲ 200.0% MoM change. On the growth side, 0786966831 leads positive momentum with ▲ 100.0% MoM growth on 100 units, with 0786969172 close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FDJFR245
Dungeons & Dragons - Starter Set: Heroes of the Borderlands
Price
$39.95
Rating
4.8
Reviews
943
Latest month sales
0786966831
D&D Essentials Kit (Dungeons & Dragons Intro Adventure Set)
Price
$30.46
Rating
4.8
Reviews
22.2K
Latest month sales
0786969172
Dungeons & Dragons The Deck of Many Things - Includes The Book of Many Things
Unlock to view ASIN details and product titles
Price
$69.95
Rating
4.7
Reviews
460
Latest month sales
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