Dumpling Toy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dumpling Toy sales on Amazon US totaled 121,800 units in July 2026 (▲ 2.2% vs. the prior month), generating an estimated $1,384,157 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.3% of unit volume and 47.8% of revenue, while a typical listing is priced at $14.05. The keyword itself pulled 8,607 Amazon queries over the same period (▼ 50.3% MoM).
Zooming out to the 12-month window ending July 2026, the dumpling toy Top 50 moved 521,950 units and $6,834,709 in cumulative sales — an average of 43,496 units and $569,559 per month. Monthly throughput topped out at 121,800 units in July 2026 and dipped to 10,850 in January 2026, leaving the latest reading 757.7% higher than August 2025.
Dumpling Toy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
121.8K
▲ 2.2% MoM
Monthly Revenue 2026/07
$1.4M
▲ 15.5% MoM
Top 10 Market Share 2026/07
58.3%
Dumpling Toy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dumpling toy listing on Amazon US in July 2026 is ASIN B0GH7H2GZF (Brand: Midou), which sold 10,000 units at $5.88 apiece — equal to 8.2% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 71,000 units and $661,780 in July 2026 — 58.3% of unit volume and 47.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dumpling Toy' on Amazon
July 2026
Is 58.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GH7H2GZF
Midou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
10K
▼ 66.7%vs. prior month
$53.7K
latest month
12-month trend
B0F7M16P52
Butter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy back to school
9K
▼ 55.0%vs. prior month
$54.2K
latest month
12-month trend
B0GSZGPFYQ
QHPOQU 2 Packs Slow Rising Squishy Butter Squeeze Toys Pack Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors Squishy Butter
9K
▲ 28.6%vs. prior month
$84.9K
latest month
12-month trend
B0DPV6Q119
Butter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | Bread squishy butter squishy Party Favor Gift squeeze toy back to school
8K
▲ 60.0%vs. prior month
$78.6K
latest month
12-month trend
B0G36WHC28
Horizon Group USA Slimygloop Gelli Gels, Cinnamoroll | Slow-Flow Glitter Squishy Sensory Toys, Squeeze Stress Ball for Kids and Teens, Satisfying Sugar Squish Fidget
7K
▲ 600.0%vs. prior month
$62.9K
latest month
12-month trend
B0GBVG9JQV
30 Pack Squishy Toys for Kids, Mini Mochi Squishies, Cute Kawaii Animal Squishy Pack, Soft Fidget Toys, Sensory Squeeze Toys, Party Favors, Goodie Bags Stuffers for Kids, Classroom Prizes
6K
▲ 500.0%vs. prior month
$51.2K
latest month
12-month trend
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Best Dumpling Toy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Generic is the best-performing dumpling toy brand in July 2026, moving 36,000 units across 5 ASINs for 50.7% of Top 10 volume. Midou follows with 10,000 units (14.1%), ahead of Horizon Group USA on 7,000 units (9.9%).
With 6 brands splitting the Top 10 and 74.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.88 to $9.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Generic
5 ASINs in Top 10
50.7%
Units
36K
Revenue
$347.2K
Avg. price
$9.98
B0F7M16P52
$5.99·★3.7·1.3K revsButter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy back to school
Units sold9KB0GSZGPFYQ
$9.98·★4.1·381 revsQHPOQU 2 Packs Slow Rising Squishy Butter Squeeze Toys Pack Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors Squishy Butter
Units sold9KB0DPV6Q119
$9.98·★4.5·397 revsButter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | Bread squishy butter squishy Party Favor Gift squeeze toy back to school
Units sold8KB0DTJWSVWG
$13.99·★4.1·1.4K revsHandmade Taba Squishy Hamster Toy, Cute Squishy Stress Relief Fidget Toy | CUTE SQUEEZE Soft Non-toxic Silicone Cheese Butter Dumpling Squishy, Fuzzy Animal Sensory Toys for Kids Adults, Blue
Units sold5KB0FMS7V6GZ
$9.98·★4.6·294 revsBread Squeeze Squishy Toy，Slow Rising Squishy， Dumpling Stress Ball
Units sold5K
Midou
1 ASIN in Top 10
14.1%
Units
10K
Revenue
$53.7K
Avg. price
$5.88
B0GH7H2GZF
$5.88·★3.7·1.1K revsMidou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
Units sold10K
Horizon Group USA
1 ASIN in Top 10
9.9%
Units
7K
Revenue
$62.9K
Avg. price
$8.97
B0G36WHC28
$8.97·★4.2·795 revsHorizon Group USA Slimygloop Gelli Gels, Cinnamoroll | Slow-Flow Glitter Squishy Sensory Toys, Squeeze Stress Ball for Kids and Teens, Satisfying Sugar Squish Fidget
Units sold7K
Trending Dumpling Toy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G36WHC28 booked 7K units at $8.97, with ▲ 600.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G36WHC28
Horizon Group USA Slimygloop Gelli Gels, Cinnamoroll | Slow-Flow Glitter Squishy Sensory Toys, Squeeze Stress Ball for Kids and Teens, Satisfying Sugar Squish Fidget
Price
$8.97
Rating
4.2
Reviews
795
Latest month sales
B0GBVG9JQV
30 Pack Squishy Toys for Kids, Mini Mochi Squishies, Cute Kawaii Animal Squishy Pack, Soft Fidget Toys, Sensory Squeeze Toys, Party Favors, Goodie Bags Stuffers for Kids, Classroom Prizes
Price
$7.98
Rating
4.6
Reviews
258
Latest month sales
B0DTJWSVWG
Handmade Taba Squishy Hamster Toy, Cute Squishy Stress Relief Fidget Toy | CUTE SQUEEZE Soft Non-toxic Silicone Cheese Butter Dumpling Squishy, Fuzzy Animal Sensory Toys for Kids Adults, Blue
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.1
Reviews
1.4K
Latest month sales
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