Dry Shampoo Batiste Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dry Shampoo Batiste sales on Amazon US totaled 120,200 units in July 2026 (▼ 27.2% vs. the prior month), generating an estimated $1,679,212 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.7% of unit volume and 59.4% of revenue, while a typical listing is priced at $15.69. The keyword itself pulled 25,745 Amazon queries over the same period (▲ 28.2% MoM).
Zooming out to the 12-month window ending July 2026, the dry shampoo batiste Top 50 moved 1,683,700 units and $22,542,792 in cumulative sales — an average of 140,308 units and $1,878,566 per month. Monthly throughput topped out at 173,000 units in November 2025 and dipped to 97,800 in May 2026, leaving the latest reading 17.0% higher than August 2025.
Dry Shampoo Batiste Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
120.2K
▼ 27.2% MoM
Monthly Revenue 2026/07
$1.7M
▼ 27.3% MoM
Top 10 Market Share 2026/07
65.7%
Dry Shampoo Batiste Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dry shampoo batiste listing on Amazon US in July 2026 is ASIN B0CWNJ75X1 (Brand: MONDAY HAIRCARE), which sold 20,000 units at $6.97 apiece — equal to 16.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 79,000 units and $997,860 in July 2026 — 65.7% of unit volume and 59.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dry Shampoo Batiste' on Amazon
July 2026
Is 65.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CWNJ75X1
MONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin, oil-absorbing for All Hair Types 200 mL
20K
▼ 33.3%vs. prior month
$134K
latest month
12-month trend
B00VXO5RPK
Moroccanoil Dry Shampoo Light Tones
10K
▲ 0.0%vs. prior month
$274.7K
latest month
12-month trend
B0BX6P9CKH
Dove Volume & Fullness Dry Shampoo, Volumizing for Flat Hair 7.3oz 1ct | For all hair types, volumizing weightless formula refreshes and revives hair without water for 2 days of freshness and bounce
10K
▲ 11.1%vs. prior month
$99.4K
latest month
12-month trend
B0DRM4J2YM
Kitsch Volumizing Rice Protein Dry Shampoo Powder Pump - Invisible 1oz | Absorbs Oil, Non-Greasy, Light-to-Medium Hair Colors – Travel Size Dry Hair Shampoo for Women & Men, No White Cast
10K
▲ 0.0%vs. prior month
$89.4K
latest month
12-month trend
B0CWVLS7C8
Batiste Dry Shampoo, Waterless shampoo, Original, 3.81oz, Pack of 3
7K
▼ 30.0%vs. prior month
$167.4K
latest month
12-month trend
B0BTMTTXBF
Batiste Volumizing Dry Shampoo for Added Body and Texture, 5.71 Oz | For Fresher, Fuller, Voluminous Hair; Refresh Hair and Absorb Oil Between Washes; Waterless Shampoo
5K
▲ 0.0%vs. prior month
$68.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dry Shampoo Batiste Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Batiste is the best-performing dry shampoo batiste brand in July 2026, moving 29,000 units across 6 ASINs for 36.7% of Top 10 volume. MONDAY HAIRCARE follows with 20,000 units (25.3%), ahead of Moroccanoil on 10,000 units (12.7%).
With 5 brands splitting the Top 10 and 74.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.97 to $30.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Batiste
6 ASINs in Top 10
36.7%
Units
29K
Revenue
$400.4K
Avg. price
$13.36
B0CWVLS7C8
$24.22·★4.7·791 revsBatiste Dry Shampoo, Waterless shampoo, Original, 3.81oz, Pack of 3
Units sold7KB0BTMTTXBF
$14.96·★4.4·1.4K revsBatiste Volumizing Dry Shampoo for Added Body and Texture, 5.71 Oz | For Fresher, Fuller, Voluminous Hair; Refresh Hair and Absorb Oil Between Washes; Waterless Shampoo
Units sold5KB0CJMV7HLS
$9.98·★4.6·1.7K revsBatiste Sweat Activated Dry Shampoo with Scent-Releasing Tech, 3.81 Oz | Neutralizes Odor up to 24 Hours, Long Lasting Sweat Absorbing Technology, Helps Reduce Buildup in Hair, Waterless Shampoo
Units sold5KB07MGZ6X2Q
$6.98·★4.5·15.7K revsBatiste Original Dry Shampoo, 6.76 OZ / 200ml , Powder, Oily Hair, Oil Control, Citrusy Scent
Units sold4KB0BTMSXTM2
$9.08·★4.5·2K revsBatiste Dry Shampoo for Dark Hair, Tinted Dry Shampoo, 5.71 Oz | Colored to Blend Seamlessly, Refresh Hair and Absorb Oil Between Washes, for Added Hair Texture and Body, Waterless Shampoo
Units sold4KB0BW4MWL2G
$14.94·★4.6·824 revsBatiste Original Dry Shampoo, Absorbs Oil & Grease, Classic Clean Scent, 3.81 oz. (Pack of 2)
Units sold4K
MONDAY HAIRCARE
1 ASIN in Top 10
25.3%
Units
20K
Revenue
$134K
Avg. price
$6.97
B0CWNJ75X1
$6.97·★4.3·7.8K revsMONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin, oil-absorbing for All Hair Types 200 mL
Units sold20K
Moroccanoil
1 ASIN in Top 10
12.7%
Units
10K
Revenue
$274.7K
Avg. price
$30.00
B00VXO5RPK
$30.00·★4.6·13.3K revsMoroccanoil Dry Shampoo Light Tones
Units sold10K
Trending Dry Shampoo Batiste Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07MGZ6X2Q booked 4K units at $6.98, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07MGZ6X2Q
Batiste Original Dry Shampoo, 6.76 OZ / 200ml , Powder, Oily Hair, Oil Control, Citrusy Scent
Price
$6.98
Rating
4.5
Reviews
15.7K
Latest month sales
B0BTMSXTM2
Batiste Dry Shampoo for Dark Hair, Tinted Dry Shampoo, 5.71 Oz | Colored to Blend Seamlessly, Refresh Hair and Absorb Oil Between Washes, for Added Hair Texture and Body, Waterless Shampoo
Price
$9.08
Rating
4.5
Reviews
2K
Latest month sales
B0BW4MWL2G
Batiste Original Dry Shampoo, Absorbs Oil & Grease, Classic Clean Scent, 3.81 oz. (Pack of 2)
Unlock to view ASIN details and product titles
Price
$14.94
Rating
4.6
Reviews
824
Latest month sales
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