Drink Umbrellas Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Drink Umbrellas sales on Amazon US totaled 26,600 units in July 2026 (▲ 2.5% vs. the prior month), generating an estimated $224,683 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.0% of unit volume and 60.8% of revenue, while a typical listing is priced at $10.55. The keyword itself pulled 19,844 Amazon queries over the same period (▼ 13.4% MoM).
Zooming out to the 12-month window ending July 2026, the drink umbrellas Top 50 moved 148,600 units and $1,272,865 in cumulative sales — an average of 12,383 units and $106,072 per month. Monthly throughput topped out at 26,600 units in July 2026 and dipped to 5,150 in December 2025, leaving the latest reading 32.7% higher than August 2025.
Drink Umbrellas Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
26.6K
▲ 2.5% MoM
Monthly Revenue 2026/07
$224.7K
▼ 2.0% MoM
Top 10 Market Share 2026/07
68.0%
Drink Umbrellas Market Share & Sales Concentration on Amazon US — July 2026
The most-sold drink umbrellas listing on Amazon US in July 2026 is ASIN B073RBVTXT (Brand: ALINK), which sold 6,000 units at $6.99 apiece — equal to 22.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 18,100 units and $136,596 in July 2026 — 68.0% of unit volume and 60.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Drink Umbrellas' on Amazon
July 2026




![[200 Pcs] Cocktail Drink Umbrella Picks Toothpicks - Mini Paper Umbrellas | Assorted Colors, Sturdy Paper and Picks, Luau Parasols Hawaiian Tiki Party Decorations, Desserts Charcuterie Accessories (ASIN B0B74GD77G), rank #6 by monthly sales volume for 'Drink Umbrellas' on Amazon](https://m.media-amazon.com/images/I/810EAn3uYAL._AC_UY512_.jpg)



![GUSTO Drink Cocktail Umbrella Picks [240 Count] Assorted Tropical Colors | Sturdy Wood & Durable Paper, Easy Fold-Out Design, Mini, Drinks, Appetizers, Desserts, Parties (ASIN B09319L3CQ), rank #10 by monthly sales volume for 'Drink Umbrellas' on Amazon](https://m.media-amazon.com/images/I/61sX2kzYEuL._AC_UY512_.jpg)
Is 68.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B073RBVTXT
ALINK 50 Umbrella Parasol Drinking Straws, Hawaiian Beach Cocktail Luau Party Decorations Supplies
6K
▲ 20.0%vs. prior month
$41.9K
latest month
12-month trend

B0B2P18C1J
Paxcoo 50pc Umbrella Straws for Cocktails, Tropical Hawaiian Luau Party Decorations (Assorted Colors)
3K
▲ 0.0%vs. prior month
$24K
latest month
12-month trend

B0GLNMRB77
Cocktail Umbrellas for Drinks Garnish, Mini Paper Umbrellas Cocktail Picks | 4 Inch Tiny Umbrella Toothpicks, Fruit Sticks, Summer Tropical Hawaiian Luau Tiki Party Decorations, Bar Accessories, 54 PCS
2K
▲ 100.0%vs. prior month
$8.9K
latest month
12-month trend

B0D9BJGHWP
MAQIHAN Drink Umbrellas Cocktail Umbrellas - 50PCS Mini Paper Umbrellas | Umbrella Toothpicks for Cocktails, Colorful Cupcake Toppers, Decorations for Hawaiian Tropical Luau Party, Summer Pool Party
2K
▲ 0.0%vs. prior month
$12K
latest month
12-month trend

B09BB2QVNB
BLUE TOP 100pcs Umbrella Drink Straws 9.45 Inch Assorted Colors, Fancy Mini Paper Umbrella Drink for Cocktail,Milkshake,Juice,Great for Valentine's Day Beach Party,Hawaiian Party,Luau Party,Bar
1K
▲ 0.0%vs. prior month
$9.9K
latest month
12-month trend
![[200 Pcs] Cocktail Drink Umbrella Picks Toothpicks - Mini Paper Umbrellas | Assorted Colors, Sturdy Paper and Picks, Luau Parasols Hawaiian Tiki Party Decorations, Desserts Charcuterie Accessories](https://m.media-amazon.com/images/I/810EAn3uYAL._AC_UY512_.jpg)
B0B74GD77G
[200 Pcs] Cocktail Drink Umbrella Picks Toothpicks - Mini Paper Umbrellas | Assorted Colors, Sturdy Paper and Picks, Luau Parasols Hawaiian Tiki Party Decorations, Desserts Charcuterie Accessories
1K
▼ 50.0%vs. prior month
$10K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Drink Umbrellas Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ALINK is the best-performing drink umbrellas brand in July 2026, moving 6,000 units across 1 ASIN for 33.1% of Top 10 volume. PAXCOO follows with 3,800 units (21.0%), ahead of MAQIHAN on 2,800 units (15.5%).
With 8 brands splitting the Top 10 and 69.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.74 to $11.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ALINK
1 ASIN in Top 10
33.1%
Units
6K
Revenue
$41.9K
Avg. price
$6.99

B073RBVTXT
$6.99·★4.6·10.4K revsALINK 50 Umbrella Parasol Drinking Straws, Hawaiian Beach Cocktail Luau Party Decorations Supplies
Units sold6K
PAXCOO
2 ASINs in Top 10
21.0%
Units
3.8K
Revenue
$36K
Avg. price
$11.49

B0B2P18C1J
$7.99·★4.6·1.2K revsPaxcoo 50pc Umbrella Straws for Cocktails, Tropical Hawaiian Luau Party Decorations (Assorted Colors)
Units sold3K
B0F18SVPTS
$14.99·★4.5·176 revsPaxcoo Drink Umbrellas, 180PCS Cocktail Drink Accessories Includes Umbrella Straws, Umbrella Toothpicks, Decoration Picks for Aloha Tropical Hawaiian Luau Party Decorations
Units sold800
MAQIHAN
2 ASINs in Top 10
15.5%
Units
2.8K
Revenue
$17.1K
Avg. price
$5.74

B0D9BJGHWP
$5.79·★4.6·309 revsMAQIHAN Drink Umbrellas Cocktail Umbrellas - 50PCS Mini Paper Umbrellas | Umbrella Toothpicks for Cocktails, Colorful Cupcake Toppers, Decorations for Hawaiian Tropical Luau Party, Summer Pool Party
Units sold2K
B0DYSP7HLR
$5.69·★4.6·309 revsMAQIHAN Drink Umbrellas Cocktail Umbrellas - 50PCS Mini Umbrella for Drinks | 5 Styles Umbrella Toothpicks for Cocktails, Tropical Cupcake Toppers, Hawaiian Luau Tiki Party Decorations
Units sold800
Trending Drink Umbrellas Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DYSP7HLR booked 800 units at $5.69, with ▲ 100.0% MoM change. On the growth side, B0GWQCY5NX leads positive momentum with ▲ 500.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0DYSP7HLR
MAQIHAN Drink Umbrellas Cocktail Umbrellas - 50PCS Mini Umbrella for Drinks | 5 Styles Umbrella Toothpicks for Cocktails, Tropical Cupcake Toppers, Hawaiian Luau Tiki Party Decorations
Price
$5.69
Rating
4.6
Reviews
309
Latest month sales
![GUSTO Drink Cocktail Umbrella Picks [240 Count] Assorted Tropical Colors | Sturdy Wood & Durable Paper, Easy Fold-Out Design, Mini, Drinks, Appetizers, Desserts, Parties](https://m.media-amazon.com/images/I/61sX2kzYEuL._AC_UY512_.jpg)
B09319L3CQ
GUSTO Drink Cocktail Umbrella Picks [240 Count] Assorted Tropical Colors | Sturdy Wood & Durable Paper, Easy Fold-Out Design, Mini, Drinks, Appetizers, Desserts, Parties
Price
$11.78
Rating
4.6
Reviews
837
Latest month sales

B0GWQCY5NX
50 PCS Umbrella Drink Straws, Tropical Parasol Straws - Colorful for Tiki Hawaiian Party Cocktails Summer Beverages
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.6
Reviews
11
Latest month sales
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