Drift Refill Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Drift Refill sales on Amazon US totaled 53,900 units in July 2026 (▼ 7.3% vs. the prior month), generating an estimated $1,251,907 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.2% of unit volume and 63.9% of revenue, while a typical listing is priced at $27.87. The keyword itself pulled 74,522 Amazon queries over the same period (▲ 37.2% MoM).
Zooming out to the 12-month window ending July 2026, the drift refill Top 50 moved 510,350 units and $12,084,672 in cumulative sales — an average of 42,529 units and $1,007,056 per month. Monthly throughput topped out at 63,750 units in December 2025 and dipped to 27,000 in May 2026, leaving the latest reading 71.7% higher than August 2025.
Drift Refill Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
53.9K
▼ 7.3% MoM
Monthly Revenue 2026/07
$1.3M
▼ 10.1% MoM
Top 10 Market Share 2026/07
74.2%
Drift Refill Market Share & Sales Concentration on Amazon US — July 2026
The most-sold drift refill listing on Amazon US in July 2026 is ASIN B0C1HCCK2T (Brand: drift), which sold 10,000 units at $12.99 apiece — equal to 18.6% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 40,000 units and $800,400 in July 2026 — 74.2% of unit volume and 63.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Drift Refill' on Amazon
July 2026
Is 74.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0C1HCCK2T
Drift Car Air Freshener - The Original Wood Air Freshener - Car Odor Eliminator - Long Lasting Scent - Auto Accessories - Metal Clip - Essential Oils - Clean Ingredients - Amber Scent Starter Kit
10K
▲ 0.0%vs. prior month
$123.5K
latest month
12-month trend
B0F63RB6X4
drift Car Air Freshener - The Original Wood Air Freshener - Car Odor Eliminator - Long Lasting Scent - Auto Accessories - Metal Clip - Essential Oils - Coconut & Pistachio Starter Kit
6K
▼ 25.0%vs. prior month
$77.7K
latest month
12-month trend
B0FSHKYBHH
Air Wick Plug-In Scented Oil Refills, 4 Count, Calming Sea Spray & Breeze, Air Freshener, Essential Oils
5K
▲ 66.7%vs. prior month
$50K
latest month
12-month trend
B0C1HFK8N4
Drift Car Air Freshener - The Original Wood Air Freshener - Car Odor Eliminator - Long Lasting Scent - Metal Clip - Essential Oils - Clean Ingredients - Variety 3 Pack Refill - NO CLIP INCLUDED
4K
▼ 33.3%vs. prior month
$119.8K
latest month
12-month trend
B0C1HG7DJ3
Drift Car Air Freshener - The Original Wood Air Freshener - Car Odor Eliminator - Long Lasting Scent - Metal Clip - Essential Oils - Clean Ingredients - Teak Scent 3 Pack Refill - NO CLIP INCLUDED
4K
▼ 20.0%vs. prior month
$119.8K
latest month
12-month trend
B0F5HYY96H
Car Air Freshener - Wood Air Freshener - Car Odor Eliminator for Visor Clip-Variety Scent Refill, Vehicle Scent Diffuser for Cabin, Truck & SUV - Pack of 3 (Teak-Amber-Cabana)-CLIP INCLUDED
3K
▲ 50.0%vs. prior month
$60K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Drift Refill Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
drift is the best-performing drift refill brand in July 2026, moving 32,000 units across 8 ASINs for 80.0% of Top 10 volume. Air Wick follows with 5,000 units (12.5%), ahead of CRATIK on 3,000 units (7.5%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.06 to $26.34, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
drift
8 ASINs in Top 10
80.0%
Units
32K
Revenue
$690.5K
Avg. price
$26.34
B0C1HCCK2T
$12.99·★3.7·22.9K revsDrift Car Air Freshener - The Original Wood Air Freshener - Car Odor Eliminator - Long Lasting Scent - Auto Accessories - Metal Clip - Essential Oils - Clean Ingredients - Amber Scent Starter Kit
Units sold10KB0F63RB6X4
$12.95·★3.7·22.9K revsdrift Car Air Freshener - The Original Wood Air Freshener - Car Odor Eliminator - Long Lasting Scent - Auto Accessories - Metal Clip - Essential Oils - Coconut & Pistachio Starter Kit
Units sold6KB0C1HFK8N4
$29.95·★4.1·5K revsDrift Car Air Freshener - The Original Wood Air Freshener - Car Odor Eliminator - Long Lasting Scent - Metal Clip - Essential Oils - Clean Ingredients - Variety 3 Pack Refill - NO CLIP INCLUDED
Units sold4KB0C1HG7DJ3
$29.95·★4.1·5K revsDrift Car Air Freshener - The Original Wood Air Freshener - Car Odor Eliminator - Long Lasting Scent - Metal Clip - Essential Oils - Clean Ingredients - Teak Scent 3 Pack Refill - NO CLIP INCLUDED
Units sold4KB0C1HD3FPJ
$29.95·★4.1·5K revsDrift Car Air Freshener - The Original Wood Air Freshener - Car Odor Eliminator - Long Lasting Scent - Metal Clip - Essential Oils - Clean Ingredients - Amber Scent 3 Pack Refill - NO CLIP INCLUDED
Units sold2KB0D462RBZD
$29.95·★4.1·5K revsDrift Car Air Freshener - The Original Wood Air Freshener - Car Odor Eliminator - Long Lasting Scent - Metal Clip - Essential Oils - Clean Ingredients - Cabana Scent 3 Pack Refill - NO CLIP INCLUDED
Units sold2KB0D464YLYP
$29.99·★4.0·6.4K revsDrift Car Air Freshener - The Original Stone Air Freshener - Car Odor Eliminator - Long Lasting Scent - Metal Clip - Essential Oils -Clean Ingredients - Open Air Scent 3 Pack Refill - NO CLIP INCLUDED
Units sold2KB0DP7HGMG7
$34.95·★4.4·681 revsDrift Home Scent Diffuser Refills in Teak (2 Refills) - Adjustable and Long Lasting Diffuser Aroma - Clean Ingredients, Pet Safe
Units sold2K
Air Wick
1 ASIN in Top 10
12.5%
Units
5K
Revenue
$50K
Avg. price
$10.06
B0FSHKYBHH
$10.06·★4.7·691 revsAir Wick Plug-In Scented Oil Refills, 4 Count, Calming Sea Spray & Breeze, Air Freshener, Essential Oils
Units sold5K
CRATIK
1 ASIN in Top 10
7.5%
Units
3K
Revenue
$60K
Avg. price
$19.99
B0F5HYY96H
$19.99·★3.5·1.1K revsCar Air Freshener - Wood Air Freshener - Car Odor Eliminator for Visor Clip-Variety Scent Refill, Vehicle Scent Diffuser for Cabin, Truck & SUV - Pack of 3 (Teak-Amber-Cabana)-CLIP INCLUDED
Units sold3K
Trending Drift Refill Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D464YLYP booked 2K units at $29.99, with ▲ 100.0% MoM change. On the growth side, B0FSHKYBHH leads positive momentum with ▲ 66.7% MoM growth on 5K units, with B0F5HYY96H close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D464YLYP
Drift Car Air Freshener - The Original Stone Air Freshener - Car Odor Eliminator - Long Lasting Scent - Metal Clip - Essential Oils -Clean Ingredients - Open Air Scent 3 Pack Refill - NO CLIP INCLUDED
Price
$29.99
Rating
4.0
Reviews
6.4K
Latest month sales
B0FSHKYBHH
Air Wick Plug-In Scented Oil Refills, 4 Count, Calming Sea Spray & Breeze, Air Freshener, Essential Oils
Price
$10.06
Rating
4.7
Reviews
691
Latest month sales
B0F5HYY96H
Car Air Freshener - Wood Air Freshener - Car Odor Eliminator for Visor Clip-Variety Scent Refill, Vehicle Scent Diffuser for Cabin, Truck & SUV - Pack of 3 (Teak-Amber-Cabana)-CLIP INCLUDED
Unlock to view ASIN details and product titles
Price
$19.99
Rating
3.5
Reviews
1.1K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this drift refill report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card