Dreft Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dreft sales on Amazon US totaled 821,000 units in July 2026 (▼ 15.1% vs. the prior month), generating an estimated $14,630,840 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.0% of unit volume and 57.1% of revenue, while a typical listing is priced at $17.81. The keyword itself pulled 46,937 Amazon queries over the same period (▼ 5.4% MoM).
Zooming out to the 12-month window ending July 2026, the dreft Top 50 moved 9,366,700 units and $164,755,300 in cumulative sales — an average of 780,558 units and $13,729,608 per month. Monthly throughput topped out at 967,000 units in June 2026 and dipped to 463,000 in May 2026, leaving the latest reading 6.8% higher than August 2025.
Dreft Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
821K
▼ 15.1% MoM
Monthly Revenue 2026/07
$14.6M
▼ 15.4% MoM
Top 10 Market Share 2026/07
56.0%
Dreft Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dreft listing on Amazon US in July 2026 is ASIN B0DF1FDKR4 (Brand: Momcozy), which sold 70,000 units at $19.99 apiece — equal to 8.5% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 460,000 units and $8,348,400 in July 2026 — 56.0% of unit volume and 57.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dreft' on Amazon
July 2026
Is 56.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DF1FDKR4
Momcozy Official Detergent Tablets for Momcozy Bottle Washers, 120 Tablets | Official Tablets for Momcozy DeepClean & KleanPal Bottle Washers, Remove Stubborn Milk Residue and Odor, Safe and Powerful
70K
▼ 22.2%vs. prior month
$1.4M
latest month
12-month trend
B0BVXQQNBB
Miss Mouth's Messy Eater Stain Treater Spray, Laundry Stain Remover, 16 Oz | Newborn & Baby Essentials; Cleans Off Food, Grease, Coffee; Use on Laundry, Underwear, Fabric
60K
▼ 33.3%vs. prior month
$1.7M
latest month
12-month trend
B01N6BP63M
Lysol Laundry Sanitizer Additive, Bacteria-Causing Laundry Odor Eliminator, Detergent Additive, Crisp Linen, 90oz
60K
▼ 14.3%vs. prior month
$778.2K
latest month
12-month trend
B0C8XBKZYG
Downy Liquid Fabric Softener, April Fresh 2-in-1 Fresh & Soft, 140 Fl Oz, 190 Loads, Fabric Conditioner For Freshness And Softness
60K
▲ 0.0%vs. prior month
$778.2K
latest month
12-month trend
B0BMF11RVJ
Miss Mouth's Messy Eater Refill, Laundry Stain Remover, 16 Oz Pouch | Easy Refill; Newborn & Baby Essentials; Cleans Food, Grease, Coffee; Use on Laundry, Underwear, Fabric
50K
▼ 16.7%vs. prior month
$1.4M
latest month
12-month trend
B081KLKVV5
Lysol Tough Odor Eliminator Laundry Sanitizer Additive, Sanitizing Liquid for Gym Clothes and Activewear, 0% Bleach, Eliminates Odor Causing Bacteria, 90oz
40K
▲ 33.3%vs. prior month
$442.8K
latest month
12-month trend
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Best Dreft Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Lysol is the best-performing dreft brand in July 2026, moving 130,000 units across 3 ASINs for 28.3% of Top 10 volume. Miss Mouth's follows with 110,000 units (23.9%), ahead of Momcozy on 70,000 units (15.2%).
With 7 brands splitting the Top 10 and 67.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.97 to $27.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Lysol
3 ASINs in Top 10
28.3%
Units
130K
Revenue
$1.6M
Avg. price
$12.97
B01N6BP63M
$12.97·★4.8·112.8K revsLysol Laundry Sanitizer Additive, Bacteria-Causing Laundry Odor Eliminator, Detergent Additive, Crisp Linen, 90oz
Units sold60KB081KLKVV5
$12.97·★4.8·112.8K revsLysol Tough Odor Eliminator Laundry Sanitizer Additive, Sanitizing Liquid for Gym Clothes and Activewear, 0% Bleach, Eliminates Odor Causing Bacteria, 90oz
Units sold40KB07XR3C87P
$12.97·★4.8·9.1K revsLysol Laundry Sanitizer Additive, Free & Clear, Free from Fragrance and Dyes, 0% Bleach Laundry Sanitizer, Bacteria-causing Laundry Odor Eliminator, Unscented, 90 Fl Oz (Pack of 1) - Package May Vary
Units sold30K
Miss Mouth's
2 ASINs in Top 10
23.9%
Units
110K
Revenue
$3.1M
Avg. price
$27.99
B0BVXQQNBB
$27.99·★4.5·5.9K revsMiss Mouth's Messy Eater Stain Treater Spray, Laundry Stain Remover, 16 Oz | Newborn & Baby Essentials; Cleans Off Food, Grease, Coffee; Use on Laundry, Underwear, Fabric
Units sold60KB0BMF11RVJ
$27.99·★4.8·2.9K revsMiss Mouth's Messy Eater Refill, Laundry Stain Remover, 16 Oz Pouch | Easy Refill; Newborn & Baby Essentials; Cleans Food, Grease, Coffee; Use on Laundry, Underwear, Fabric
Units sold50K
Momcozy
1 ASIN in Top 10
15.2%
Units
70K
Revenue
$1.4M
Avg. price
$19.99
B0DF1FDKR4
$19.99·★4.9·3.4K revsMomcozy Official Detergent Tablets for Momcozy Bottle Washers, 120 Tablets | Official Tablets for Momcozy DeepClean & KleanPal Bottle Washers, Remove Stubborn Milk Residue and Odor, Safe and Powerful
Units sold70K
Trending Dreft Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0BBNBS3NK leads positive momentum with ▲ 75.0% MoM growth on 7K units, with B07L5YKGCC close behind at ▲ 50.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BBNBS3NK
Arm and Hammer Plus OxiClean Odor Blasters Liquid Laundry Detergent | Fresh Burst Scent, 77 Loads, 100.5 Fl Oz
Price
$7.27
Rating
4.8
Reviews
36.8K
Latest month sales
B07L5YKGCC
Persil Intense Fresh Liquid Laundry Detergent, 110 Loads, 82.5 Fl Oz | Deep Clean & Care, Lasting Freshness, Helps Protect Colors, Ultra Concentrated Formula, HE Safe, All Water Temperatures
Price
$22.06
Rating
4.7
Reviews
9.4K
Latest month sales
B0B2F91XB6
Molly's Suds Liquid Laundry Detergent | Clean Laundry Detergent Soap for Sensitive Skin | 2x Concentrated, High Efficiency (HE) | Ocean Mist - 100 Loads
Unlock to view ASIN details and product titles
Price
$22.99
Rating
4.4
Reviews
5.6K
Latest month sales
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