Seventh Generation Laundry Detergent Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Seventh Generation Laundry Detergent sales on Amazon US totaled 941,000 units in July 2026 (▼ 9.7% vs. the prior month), generating an estimated $14,421,450 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.5% of unit volume and 50.8% of revenue, while a typical listing is priced at $17.68. The keyword itself pulled 67,481 Amazon queries over the same period (▲ 2.6% MoM).
Zooming out to the 12-month window ending July 2026, the seventh generation laundry detergent Top 50 moved 9,792,600 units and $158,454,254 in cumulative sales — an average of 816,050 units and $13,204,521 per month. Monthly throughput topped out at 1,042,000 units in June 2026 and dipped to 542,200 in May 2026, leaving the latest reading 27.7% higher than August 2025.
Seventh Generation Laundry Detergent Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
941K
▼ 9.7% MoM
Monthly Revenue 2026/07
$14.4M
▼ 14.6% MoM
Top 10 Market Share 2026/07
59.5%
Seventh Generation Laundry Detergent Market Share & Sales Concentration on Amazon US — July 2026
The most-sold seventh generation laundry detergent listing on Amazon US in July 2026 is ASIN B00C91Q86I (Brand: Affresh), which sold 100,000 units at $11.98 apiece — equal to 10.6% of every unit tracked in this report.
The Top 10 ASINs account for 560,000 units and $7,332,700 in July 2026 — 59.5% of unit volume and 50.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Seventh Generation Laundry Detergent' on Amazon
July 2026
Is 59.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00C91Q86I
Affresh Washing Machine Cleaner, Helps Power Away Odor Causing Bacteria & Grime Deep Inside Pump, Valve & Hoses, 6 Time Release Tablets, 6 Month Supply
100K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B000VDX2SS
Shout Active Enzyme Laundry Stain Remover Spray, Triple-Acting Formula Clings, Penetrates, and Lifts 100+ Types of Everyday Stains - Prewash Spray 22oz
100K
▲ 25.0%vs. prior month
$335K
latest month
12-month trend
B0BVXQQNBB
Miss Mouth's Messy Eater Stain Treater Spray, Laundry Stain Remover, 16 Oz | Newborn & Baby Essentials; Cleans Off Food, Grease, Coffee; Use on Laundry, Underwear, Fabric
60K
▼ 33.3%vs. prior month
$1.7M
latest month
12-month trend
B01N6BP63M
Lysol Laundry Sanitizer Additive, Bacteria-Causing Laundry Odor Eliminator, Detergent Additive, Crisp Linen, 90oz
60K
▼ 14.3%vs. prior month
$778.2K
latest month
12-month trend
B08GF7YGCD
Earth Breeze Laundry Detergent Sheets Fresh Scent 60 Loads | Eco Liquidless Soap - Travel-Friendly for Hot & Cold Cycles, Tackles Tough Stains & Odors - Gentle on Skin
50K
▼ 16.7%vs. prior month
$699.5K
latest month
12-month trend
B085V5ZMV9
Tide Free & Gentle Liquid Laundry Detergent, 64 Loads, 84 fl oz, Tide Laundry Detergent, Clean Laundry Detergent
50K
▲ 0.0%vs. prior month
$593K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Seventh Generation Laundry Detergent Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Affresh is the best-performing seventh generation laundry detergent brand in July 2026, moving 100,000 units across 1 ASIN for 17.9% of Top 10 volume. SHOUT follows with 100,000 units (17.9%), ahead of Lysol on 100,000 units (17.9%).
Volume is spread across 8 brands, with the top three holding 53.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.48 to $12.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Affresh
1 ASIN in Top 10
17.9%
Units
100K
Revenue
$1.2M
Avg. price
$11.98
B00C91Q86I
$11.98·★4.7·293.2K revsAffresh Washing Machine Cleaner, Helps Power Away Odor Causing Bacteria & Grime Deep Inside Pump, Valve & Hoses, 6 Time Release Tablets, 6 Month Supply
Units sold100K
SHOUT
1 ASIN in Top 10
17.9%
Units
100K
Revenue
$335K
Avg. price
$3.48
B000VDX2SS
$3.48·★4.7·19.2K revsShout Active Enzyme Laundry Stain Remover Spray, Triple-Acting Formula Clings, Penetrates, and Lifts 100+ Types of Everyday Stains - Prewash Spray 22oz
Units sold100K
Lysol
2 ASINs in Top 10
17.9%
Units
100K
Revenue
$1.2M
Avg. price
$12.97
B01N6BP63M
$12.97·★4.8·112.8K revsLysol Laundry Sanitizer Additive, Bacteria-Causing Laundry Odor Eliminator, Detergent Additive, Crisp Linen, 90oz
Units sold60KB081KLKVV5
$12.97·★4.8·112.8K revsLysol Tough Odor Eliminator Laundry Sanitizer Additive, Sanitizing Liquid for Gym Clothes and Activewear, 0% Bleach, Eliminates Odor Causing Bacteria, 90oz
Units sold40K
Trending Seventh Generation Laundry Detergent Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00I8YAT42 booked 30K units at $8.99, with ▲ 200.0% MoM change. On the growth side, B0BBNBS3NK leads positive momentum with ▲ 75.0% MoM growth on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00I8YAT42
OxiClean Versatile Stain Remover Powder, 5 lb | 101+ Household Uses, Tough Stain Removal, Laundry Booster, Multi-Surface Cleaning, Color Safe, Chlorine Free
Price
$8.99
Rating
4.8
Reviews
28.6K
Latest month sales
B0FZX226SL
all Liquid Laundry Detergent Free Clear, Unscented, 118 Ounce, 94 Loads | Controls static cling, hypoallergenic formula, dye and fragrance free, dermatologist tested, gentle on skin
Price
$15.97
Rating
4.8
Reviews
26.3K
Latest month sales
B0BBNBS3NK
Arm and Hammer Plus OxiClean Odor Blasters Liquid Laundry Detergent | Fresh Burst Scent, 77 Loads, 100.5 Fl Oz
Unlock to view ASIN details and product titles
Price
$7.27
Rating
4.8
Reviews
36.9K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this seventh generation laundry detergent report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card