Dr Squatch Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dr Squatch Shampoo sales on Amazon US totaled 362,000 units in July 2026 (▼ 23.6% vs. the prior month), generating an estimated $6,444,400 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.7% of unit volume and 54.0% of revenue, while a typical listing is priced at $19.01. The keyword itself pulled 18,519 Amazon queries over the same period (▲ 14.1% MoM).
Zooming out to the 12-month window ending July 2026, the dr squatch shampoo Top 50 moved 4,020,600 units and $72,898,338 in cumulative sales — an average of 335,050 units and $6,074,861 per month. Monthly throughput topped out at 473,900 units in June 2026 and dipped to 235,800 in May 2026, leaving the latest reading 30.9% higher than August 2025.
Dr Squatch Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
362K
▼ 23.6% MoM
Monthly Revenue 2026/07
$6.4M
▼ 19.1% MoM
Top 10 Market Share 2026/07
59.7%
Dr Squatch Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dr squatch shampoo listing on Amazon US in July 2026 is ASIN B00AINMFAC (Brand: Nizoral), which sold 100,000 units at $16.88 apiece — equal to 27.6% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 216,000 units and $3,479,040 in July 2026 — 59.7% of unit volume and 54.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dr Squatch Shampoo' on Amazon
July 2026
Is 59.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00AINMFAC
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
100K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B0BBBSMV94
Native Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types, Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - 2-Pack
30K
▼ 50.0%vs. prior month
$592.5K
latest month
12-month trend
B07N7MWX72
Mielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
20K
▼ 33.3%vs. prior month
$190.8K
latest month
12-month trend
B003E1CYHO
Tea Tree Special Shampoo, Deep Cleans, Refreshes Scalp, For All Hair Types, Especially Oily Hair
10K
▲ 0.0%vs. prior month
$200K
latest month
12-month trend
B0849L3675
Botanic Hearth Tea Tree Shampoo - 16 Fl oz, Deep Cleans, Refreshes Scalp | Enriched With 100% Pure Tea Tree Oil, For Itchy And Dry Scalp, Sulfate/Paraben Free | For both Men And Women & All Hair Types
10K
▲ 0.0%vs. prior month
$136.1K
latest month
12-month trend
B0D3KQYBJR
BASED Shower Duo Shampoo & Conditioner Bundle with Peppermint Oil & Coconut Oil, Cleansing Shampoo & Hydrating Conditioner for Men, No Sulfates, Silicones, or Parabens, 12 fl oz (Pack of 2)
10K
▲ 0.0%vs. prior month
$400K
latest month
12-month trend
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Best Dr Squatch Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nizoral is the best-performing dr squatch shampoo brand in July 2026, moving 100,000 units across 1 ASIN for 46.3% of Top 10 volume. Native follows with 38,000 units (17.6%), ahead of Mielle Organics on 20,000 units (9.3%).
With 8 brands splitting the Top 10 and 73.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.94 to $19.78, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nizoral
1 ASIN in Top 10
46.3%
Units
100K
Revenue
$1.6M
Avg. price
$16.88
B00AINMFAC
$16.88·★4.6·112.4K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold100K
Native
2 ASINs in Top 10
17.6%
Units
38K
Revenue
$749.4K
Avg. price
$19.78
B0BBBSMV94
$19.78·★4.4·14.9K revsNative Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types, Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - 2-Pack
Units sold30KB0CHK1CKJ2
$19.78·★4.4·14.9K revsNative Shampoo and Conditioner Contain Naturally Derived Ingredients| All Hair Type Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - Almond & Shea Butter, 16.5 fl oz each (2 pack)
Units sold8K
Mielle Organics
1 ASIN in Top 10
9.3%
Units
20K
Revenue
$190.8K
Avg. price
$9.94
B07N7MWX72
$9.94·★4.4·37.1K revsMielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
Units sold20K
Trending Dr Squatch Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DCCD1QWQ leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0BX6KYJJV close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DCCD1QWQ
Dr. Squatch Natural Men's Body Wash Shower Gel - Cleansing, Nourishing, Long Lasting Scent, Moisturizing Body Wash for Men - Coconut Castaway + Wood Barrel Bourbon (14 oz, 2-Pack)
Price
$23.95
Rating
4.4
Reviews
2.7K
Latest month sales
B0BX6KYJJV
Cremo 2-in-1 Mens Shampoo & Conditioner, Bourbon & Oak, 16 Fl Oz | Hydrating cleanser, Fine bourbon and white oak fragrance, Notes of distiller's spice, All hair types, Barber grade formula
Price
$9.99
Rating
4.6
Reviews
3.5K
Latest month sales
B0CDQJVD9S
Dr. Squatch Natural Men’s Deodorant – Aluminum Free Natural Deodorant Men with Charcoal & Postbiotics for 72-Hour Odor Protection – Coconut Castaway + Fresh Falls, 2.65oz Stick (2-Pack)
Unlock to view ASIN details and product titles
Price
$25.95
Rating
4.3
Reviews
24.6K
Latest month sales
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