Dr Browns Straw Cup Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dr Browns Straw Cup sales on Amazon US totaled 132,100 units in July 2026 (▼ 2.9% vs. the prior month), generating an estimated $1,373,022 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.8% of unit volume and 53.3% of revenue, while a typical listing is priced at $11.60. The keyword itself pulled 17,626 Amazon queries over the same period (▼ 2.0% MoM).
Zooming out to the 12-month window ending July 2026, the dr browns straw cup Top 50 moved 1,239,950 units and $13,085,240 in cumulative sales — an average of 103,329 units and $1,090,437 per month. Monthly throughput topped out at 136,000 units in June 2026 and dipped to 61,800 in May 2026, leaving the latest reading 56.9% higher than August 2025.
Dr Browns Straw Cup Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
132.1K
▼ 2.9% MoM
Monthly Revenue 2026/07
$1.4M
▼ 4.6% MoM
Top 10 Market Share 2026/07
56.8%
Dr Browns Straw Cup Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dr browns straw cup listing on Amazon US in July 2026 is ASIN B0C54CYDS3 (Brand: Dr. Brown's), which sold 20,000 units at $5.97 apiece — equal to 15.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 75,000 units and $731,950 in July 2026 — 56.8% of unit volume and 53.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dr Browns Straw Cup' on Amazon
July 2026
Is 56.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C54CYDS3
Dr. Brown's Milestones Baby's First Straw Cup, Blue, 1-Pack
20K
▲ 0.0%vs. prior month
$119.4K
latest month
12-month trend
B0C54CYDN9
Dr. Brown's Milestones Baby's First Straw Cup, Coral, 1-Pack
10K
▲ 25.0%vs. prior month
$59.7K
latest month
12-month trend
B0C54BBCD3
Dr. Brown's Milestones Baby's First Straw Cup, Olive Green, 1-Pack
7K
▲ 16.7%vs. prior month
$48.9K
latest month
12-month trend
B0F3LN98NQ
NUK Active Sippy Cup, 10 oz, 2 Pack, Disney's Cars, Lightning McQueen, BPA-Free, Spill-Proof, Transition Cup
7K
▼ 30.0%vs. prior month
$99.3K
latest month
12-month trend
B0DQ63HVL1
Tommee Tippee Toddler Sippy Cup, Sporty Spout, 1-3 Years, Insulated | Pack of 2, 9oz, No Spill Two-Piece Valve, Light Blue & Orange, BPA Free
6K
▼ 14.3%vs. prior month
$71.3K
latest month
12-month trend
B0DHF3QVCF
The First Years Squeeze & Sip Straw Cups - Pink/Purple/Blue - 3 Count | Toddler Straw Cups, 7 Oz Cups, 3 Count, Ages 6 Months And Up, Top-Rack Dishwasher Safe, Made Without BPA
6K
▲ 200.0%vs. prior month
$72.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dr Browns Straw Cup Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Brown's is the best-performing dr browns straw cup brand in July 2026, moving 37,000 units across 3 ASINs for 49.3% of Top 10 volume. NUK follows with 17,000 units (22.7%), ahead of The First Years on 10,000 units (13.3%).
With 5 brands splitting the Top 10 and 85.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.31 to $15.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Brown's
3 ASINs in Top 10
49.3%
Units
37K
Revenue
$228K
Avg. price
$6.31
B0C54CYDS3
$5.97·★4.3·15.7K revsDr. Brown's Milestones Baby's First Straw Cup, Blue, 1-Pack
Units sold20KB0C54CYDN9
$5.97·★4.3·15.7K revsDr. Brown's Milestones Baby's First Straw Cup, Coral, 1-Pack
Units sold10KB0C54BBCD3
$6.99·★4.3·15.7K revsDr. Brown's Milestones Baby's First Straw Cup, Olive Green, 1-Pack
Units sold7K
NUK
3 ASINs in Top 10
22.7%
Units
17K
Revenue
$241.9K
Avg. price
$15.99
B0F3LN98NQ
$13.73·★4.7·4.3K revsNUK Active Sippy Cup, 10 oz, 2 Pack, Disney's Cars, Lightning McQueen, BPA-Free, Spill-Proof, Transition Cup
Units sold7KB0GBZ1J53N
$12.25·★4.7·14.7K revsNUK First Choice Large Learner Cup 2.0, 10 oz. Sippy Cup with Handles, Spill Proof, Leak Proof Soft Straw Cup, 2-Pack
Units sold5KB0CLHGD922
$21.99·★4.5·1.9K revsNUK Learner Straw Cup 10oz - Toddler Cup with Soft Straw for Easy Drinking Suitable for Ages 8 Months and Up
Units sold5K
The First Years
2 ASINs in Top 10
13.3%
Units
10K
Revenue
$133.2K
Avg. price
$15.34
B0DHF3QVCF
$15.59·★4.5·3.8K revsThe First Years Squeeze & Sip Straw Cups - Pink/Purple/Blue - 3 Count | Toddler Straw Cups, 7 Oz Cups, 3 Count, Ages 6 Months And Up, Top-Rack Dishwasher Safe, Made Without BPA
Units sold6KB07Y464TQL
$15.09·★4.6·10.8K revsThe First Years Take & Toss Spill Proof Sippy Cups - Rainbow Party Pack - Reusable Toddler Cups - Kids Cups and Snap On Lids for Ages 9 Months and Up - 20 Count
Units sold4K
Trending Dr Browns Straw Cup Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DHF3QVCF booked 6K units at $15.59, with ▲ 200.0% MoM change. On the growth side, B0C54D5NCG leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0G7LNQQ7P close behind at ▲ 250.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DHF3QVCF
The First Years Squeeze & Sip Straw Cups - Pink/Purple/Blue - 3 Count | Toddler Straw Cups, 7 Oz Cups, 3 Count, Ages 6 Months And Up, Top-Rack Dishwasher Safe, Made Without BPA
Price
$15.59
Rating
4.5
Reviews
3.8K
Latest month sales
B0C54D5NCG
Dr. Brown's Milestones Baby's First Straw Cup, Blue & Yellow, 2-Pack
Price
$9.69
Rating
4.3
Reviews
15.7K
Latest month sales
B0G7LNQQ7P
Munchkin Any Angle Spill Proof Weighted Straw Trainer Cup, Transition Sippy Cups for Toddlers and Babies, Click Lock Technology & Fun Cat Design, 10 Ounce, Purple
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.5
Reviews
153
Latest month sales
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