Downy Beads Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Downy Beads sales on Amazon US totaled 748,000 units in July 2026 (▼ 17.9% vs. the prior month), generating an estimated $9,992,800 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.5% of unit volume and 65.5% of revenue, while a typical listing is priced at $13.30. The keyword itself pulled 21,553 Amazon queries over the same period (▲ 10.7% MoM).
Zooming out to the 12-month window ending July 2026, the downy beads Top 50 moved 8,405,150 units and $110,565,429 in cumulative sales — an average of 700,429 units and $9,213,786 per month. Monthly throughput topped out at 911,000 units in June 2026 and dipped to 463,300 in May 2026, leaving the latest reading 14.9% higher than August 2025.
Downy Beads Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
748K
▼ 17.9% MoM
Monthly Revenue 2026/07
$10M
▼ 15.7% MoM
Top 10 Market Share 2026/07
65.5%
Downy Beads Market Share & Sales Concentration on Amazon US — July 2026
The most-sold downy beads listing on Amazon US in July 2026 is ASIN B01BUNHFAS (Brand: OxiClean), which sold 100,000 units at $11.78 apiece — equal to 13.4% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 490,000 units and $6,541,500 in July 2026 — 65.5% of unit volume and 65.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Downy Beads' on Amazon
July 2026
Is 65.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01BUNHFAS
OxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B0FGDT2PWW
Downy Unstopables Unlimited Collection In Wash Laundry Scent Booster Beads, No. 26, Fine Fragrance, Long Lasting Fresh Scent Beads, 21.1 oz
60K
▼ 25.0%vs. prior month
$958.2K
latest month
12-month trend
B01N6BP63M
Lysol Laundry Sanitizer Additive, Bacteria-Causing Laundry Odor Eliminator, Detergent Additive, Crisp Linen, 90oz
60K
▼ 14.3%vs. prior month
$778.2K
latest month
12-month trend
B0C8XBKZYG
Downy Liquid Fabric Softener, April Fresh 2-in-1 Fresh & Soft, 140 Fl Oz, 190 Loads, Fabric Conditioner For Freshness And Softness
60K
▲ 0.0%vs. prior month
$778.2K
latest month
12-month trend
B08GF7YGCD
Earth Breeze Laundry Detergent Sheets Fresh Scent 60 Loads | Eco Liquidless Soap - Travel-Friendly for Hot & Cold Cycles, Tackles Tough Stains & Odors - Gentle on Sensitive Skin
50K
▼ 16.7%vs. prior month
$699.5K
latest month
12-month trend
B0CCGJ1DY8
Downy Unstopables in Wash Scent Booster Beads, Fresh Scent, 24 oz, White, Laundry Beads for Odor Protection, Scent Booster Beads, Laundry Scent Boosters
50K
▼ 37.5%vs. prior month
$781.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Downy Beads Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Downy is the best-performing downy beads brand in July 2026, moving 240,000 units across 6 ASINs for 49.0% of Top 10 volume. OxiClean follows with 100,000 units (20.4%), ahead of Lysol on 100,000 units (20.4%).
With 4 brands splitting the Top 10 and 89.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.98 to $15.29, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Downy
6 ASINs in Top 10
49.0%
Units
240K
Revenue
$3.6M
Avg. price
$15.29
B0FGDT2PWW
$15.97·★4.8·5.9K revsDowny Unstopables Unlimited Collection In Wash Laundry Scent Booster Beads, No. 26, Fine Fragrance, Long Lasting Fresh Scent Beads, 21.1 oz
Units sold60KB0C8XBKZYG
$12.97·★4.8·38.1K revsDowny Liquid Fabric Softener, April Fresh 2-in-1 Fresh & Soft, 140 Fl Oz, 190 Loads, Fabric Conditioner For Freshness And Softness
Units sold60KB0CCGJ1DY8
$15.94·★4.8·127.5K revsDowny Unstopables in Wash Scent Booster Beads, Fresh Scent, 24 oz, White, Laundry Beads for Odor Protection, Scent Booster Beads, Laundry Scent Boosters
Units sold50KB0CCG6N52J
$15.95·★4.8·20.5K revsDowny Light Laundry Scent Booster Beads, Ocean Mist Scent, 24 OZ, In-Wash Fabric Beads Designed To Be Gentle With A Light Boost Of Scent, No Heavy Perfumes
Units sold30KB0CCG8V1DM
$14.94·★4.9·5.7K revsDowny April Fresh In-Wash Laundry Scent Booster Beads, 24 oz, laundry scent beads, Long-lasting Freshness
Units sold20KB0CCGC1V3N
$15.97·★4.9·6K revsDowny Calm In Wash Laundry Scent Booster Beads, Soothing Lavender And Vanilla Bean Scent, 24.0 OZ, Laundry Scent Beads, Long Lasting Freshness
Units sold20K
OxiClean
1 ASIN in Top 10
20.4%
Units
100K
Revenue
$1M
Avg. price
$11.78
B01BUNHFAS
$11.78·★4.8·47.9K revsOxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
Units sold100K
Lysol
2 ASINs in Top 10
20.4%
Units
100K
Revenue
$1.2M
Avg. price
$10.98
B01N6BP63M
$8.99·★4.8·112.9K revsLysol Laundry Sanitizer Additive, Bacteria-Causing Laundry Odor Eliminator, Detergent Additive, Crisp Linen, 90oz
Units sold60KB081KLKVV5
$12.97·★4.8·112.9K revsLysol Tough Odor Eliminator Laundry Sanitizer Additive, Sanitizing Liquid for Gym Clothes and Activewear, 0% Bleach, Eliminates Odor Causing Bacteria, 90oz
Units sold40K
Trending Downy Beads Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CCGC1V3N booked 20K units at $15.97, with ▲ 0.0% MoM change. On the growth side, B06XDNB19H leads positive momentum with ▲ 250.0% MoM growth on 7K units, with B0G665M5PR close behind at ▲ 200.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CCGC1V3N
Downy Calm In Wash Laundry Scent Booster Beads, Soothing Lavender And Vanilla Bean Scent, 24.0 OZ, Laundry Scent Beads, Long Lasting Freshness
Price
$15.97
Rating
4.9
Reviews
6K
Latest month sales
B06XDNB19H
Arm & Hammer Clean Scentsations Laundry Scent Booster, Tropical, 24 Oz | In-Wash Laundry Fragrance, Tropical Paradise Scent, Lasting Freshness for Clothes and Towels, Laundry Additive
Price
$5.99
Rating
4.7
Reviews
8.1K
Latest month sales
B0G665M5PR
Downy Unstopables Unlimited Collection In-Wash Laundry Scent Booster Beads, No. 15, Fine Fragrance, Long-Lasting Fresh Scent Beads, 21.1 oz
Unlock to view ASIN details and product titles
Price
$15.97
Rating
4.8
Reviews
5.9K
Latest month sales
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