Dove Baby Body Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dove Baby Body Wash sales on Amazon US totaled 561,000 units in July 2026 (▼ 11.8% vs. the prior month), generating an estimated $7,412,700 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.7% of unit volume and 53.3% of revenue, while a typical listing is priced at $13.20. The keyword itself pulled 25,400 Amazon queries over the same period (▲ 0.3% MoM).
Zooming out to the 12-month window ending July 2026, the dove baby body wash Top 50 moved 6,011,350 units and $78,840,966 in cumulative sales — an average of 500,946 units and $6,570,081 per month. Monthly throughput topped out at 636,000 units in June 2026 and dipped to 310,050 in May 2026, leaving the latest reading 15.9% higher than August 2025.
Dove Baby Body Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
561K
▼ 11.8% MoM
Monthly Revenue 2026/07
$7.4M
▼ 8.5% MoM
Top 10 Market Share 2026/07
51.7%
Dove Baby Body Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dove baby body wash listing on Amazon US in July 2026 is ASIN B00MEDOY2G (Brand: Dove), which sold 100,000 units at $10.99 apiece — equal to 17.8% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 290,000 units and $3,950,400 in July 2026 — 51.7% of unit volume and 53.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dove Baby Body Wash' on Amazon
July 2026
Is 51.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00MEDOY2G
Dove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B08QRKY3NJ
HUGGIES Simply Clean Baby Wipes, Unscented, 11 Packs, 704 Wipes | Fragrance Free, Soft & Strong, Everyday Cleanup, Thick & Absorbent, No Harsh Irritants, 1-Handed Dispensing
60K
▼ 14.3%vs. prior month
$991.2K
latest month
12-month trend
B07D2JMJPS
Johnson's Baby Head-to-Toe Wash & Shampoo, Tear Free, 27.1 fl. oz | Aloe & Vitamin B5, No More Tears Formula, Hypoallergenic, pH Balanced, Safe for Newborns, No Added Parabens, Dyes & Sulfates
20K
▼ 33.3%vs. prior month
$153.6K
latest month
12-month trend
B073DV5GKH
Dove Body Wash Pamper Shea Butter & Vanilla 30.6 oz Pump, Sulfate Free | Dove Shea Butter & Vanilla Body Wash nourishes skin for 24 hours with MicroMoisture technology and warm vanilla scent.
20K
▲ 0.0%vs. prior month
$219.4K
latest month
12-month trend
B07NSBTZ22
Aveeno Baby Daily Moisture Body Wash & Shampoo with Oat Extract, 33 fl. oz | 2-in-1 Gentle Bath Wash & Hair Shampoo with Oat Extract, Tear-Free, Hypoallergenic, No Added Parabens, Lightly Scented
20K
▲ 0.0%vs. prior month
$389.4K
latest month
12-month trend
B0B3FVL358
Aveeno Kids Face & Body Wash, Sensitive Skin, 18 fl. oz | Nourishing Oat Extract Washes Away Dirt and Germs Without Drying, Tear-Free, Hypoallergenic, No Added Dyes & Sulfates
20K
▲ 0.0%vs. prior month
$219.6K
latest month
12-month trend
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Best Dove Baby Body Wash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing dove baby body wash brand in July 2026, moving 140,000 units across 3 ASINs for 48.3% of Top 10 volume. HUGGIES follows with 60,000 units (20.7%), ahead of Aveeno Baby on 50,000 units (17.2%).
With 6 brands splitting the Top 10 and 86.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.36 to $18.29, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
3 ASINs in Top 10
48.3%
Units
140K
Revenue
$1.8M
Avg. price
$18.29
B00MEDOY2G
$10.99·★4.8·86.1K revsDove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
Units sold100KB073DV5GKH
$10.97·★4.8·3.6K revsDove Body Wash Pamper Shea Butter & Vanilla 30.6 oz Pump, Sulfate Free | Dove Shea Butter & Vanilla Body Wash nourishes skin for 24 hours with MicroMoisture technology and warm vanilla scent.
Units sold20KB0BVBYQGTW
$32.91·★4.8·63.6K revsDove Body Wash Sensitive Skin 30.6 oz Pump 3 Pack, Sulfate Free | Dove Sensitive Skin Body Wash soothes dry, sensitive skin with 24-hour hydration and a hypoallergenic formula.
Units sold20K
HUGGIES
1 ASIN in Top 10
20.7%
Units
60K
Revenue
$991.2K
Avg. price
$15.86
B08QRKY3NJ
$15.86·★4.8·79.6K revsHUGGIES Simply Clean Baby Wipes, Unscented, 11 Packs, 704 Wipes | Fragrance Free, Soft & Strong, Everyday Cleanup, Thick & Absorbent, No Harsh Irritants, 1-Handed Dispensing
Units sold60K
Aveeno Baby
3 ASINs in Top 10
17.2%
Units
50K
Revenue
$735.7K
Avg. price
$14.36
B07NSBTZ22
$19.47·★4.8·37.5K revsAveeno Baby Daily Moisture Body Wash & Shampoo with Oat Extract, 33 fl. oz | 2-in-1 Gentle Bath Wash & Hair Shampoo with Oat Extract, Tear-Free, Hypoallergenic, No Added Parabens, Lightly Scented
Units sold20KB0B3FVL358
$10.98·★4.8·5.6K revsAveeno Kids Face & Body Wash, Sensitive Skin, 18 fl. oz | Nourishing Oat Extract Washes Away Dirt and Germs Without Drying, Tear-Free, Hypoallergenic, No Added Dyes & Sulfates
Units sold20KB004L5JCZ4
$12.62·★4.8·37.5K revsAveeno Baby Daily Moisture Wash & Shampoo, Tear-Free, 18 fl. oz | 2-in-1 Baby Wash and Hair Shampoo with Oat Extract, for Sensitive Skin and Hair, No Added Parabens
Units sold10K
Trending Dove Baby Body Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B004L5JCZ4 booked 10K units at $12.62, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004L5JCZ4
Aveeno Baby Daily Moisture Wash & Shampoo, Tear-Free, 18 fl. oz | 2-in-1 Baby Wash and Hair Shampoo with Oat Extract, for Sensitive Skin and Hair, No Added Parabens
Price
$12.62
Rating
4.8
Reviews
37.5K
Latest month sales
B01NAFQIJ9
Aquaphor Baby Body Wash and Shampoo, Gentle Formula, 24.4 FL OZ | Tear Free Shampoo and Body Wash for Baby, Gently Cleanses, Non-Drying and Fragrance Free, Pediatrician Recommended Brand
Price
$12.97
Rating
4.8
Reviews
10.6K
Latest month sales
B072MZ562L
The Honest Company Bubble Bath, Hypoallergenic, Fragrance-Free, 12 fl oz | Foaming Bubble Bath, 12 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived, With Aloe. Gentle For Baby's Sensitive Skin.
Unlock to view ASIN details and product titles
Price
$11.96
Rating
4.7
Reviews
5.1K
Latest month sales
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