Dog Frisbee Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dog Frisbee sales on Amazon US totaled 47,550 units in July 2026 (▼ 20.3% vs. the prior month), generating an estimated $562,683 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.3% of unit volume and 61.9% of revenue, while a typical listing is priced at $14.58. The keyword itself pulled 33,232 Amazon queries over the same period (▲ 4.2% MoM).
Zooming out to the 12-month window ending July 2026, the dog frisbee Top 50 moved 671,200 units and $6,749,169 in cumulative sales — an average of 55,933 units and $562,431 per month. Monthly throughput topped out at 123,350 units in December 2025 and dipped to 27,800 in May 2026, leaving the latest reading 7.7% lower than August 2025.
Dog Frisbee Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
47.5K
▼ 20.3% MoM
Monthly Revenue 2026/07
$562.7K
▼ 17.2% MoM
Top 10 Market Share 2026/07
67.3%
Dog Frisbee Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dog frisbee listing on Amazon US in July 2026 is ASIN B07SK3R2C3 (Brand: Chuckit!), which sold 9,000 units at $8.95 apiece — equal to 18.9% of every unit tracked in this report and 29% ahead of the No. 2 listing.
The Top 10 ASINs account for 32,000 units and $348,380 in July 2026 — 67.3% of unit volume and 61.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dog Frisbee' on Amazon
July 2026
Is 67.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07SK3R2C3
Chuckit! Ultra Fetch Stick Interactive Dog Toy, 12in, All Breeds | Crafted from the Same Durable Rubber as the Ultra Ball, This Fetch Stick Offers Bright Visibility for Outdoor Fetch Games
9K
▼ 10.0%vs. prior month
$49.2K
latest month
12-month trend
B000BRTADK
KONG Flyer, Natural Rubber Flying Disc Fetch Toy, for Medium/Large Dogs | Durable KONG Natural Rubber Flying Disc for Fetch, a Safer Disc for Healthy Outdoor Activity & Active Play
7K
▼ 12.5%vs. prior month
$97.7K
latest month
12-month trend
B008ESY894
Chuckit! Paraflight Flying Disc Dog Toy, Floats, Size Large, 1 Pack | Made from Durable Nylon with Soft Rubber Edges, This Water-Floating Flyer Is Built for Fetch on Land or in the Lake
6K
▼ 14.3%vs. prior month
$77.5K
latest month
12-month trend
B08YYL2BDB
QDAN Dog Balls, 6 Inch Dog Soccer Ball with Straps, Herding Balls for Dogs | Outdoor Dog Toys Balls for 20-40 lb dogs, Puppy Ball to Keep Them Busy, Dog Pool Water Play Toy, Puppy Birthday Gifts
3K
▲ 50.0%vs. prior month
$52.1K
latest month
12-month trend
B00027467O
Chuckit! Flying Squirrel Canvas Fetch Dog Toy, Medium, 9.5in, for Water | Water Floating Flyer Made with Soft and Durable Canvas Construction for Fetch Play with Medium Dogs in Orange and Blue
2K
▲ 0.0%vs. prior month
$23K
latest month
12-month trend
B008ESYADS
Chuckit! Paraflight Flying Disc Dog Toy for Small Dogs, Size Small | Made from Durable Nylon with Soft Rubber Edges, This Water-Floating Flyer Is Built for Fetch on Land or in the Lake
1K
▼ 66.7%vs. prior month
$9.3K
latest month
12-month trend
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Best Dog Frisbee Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Chuckit! is the best-performing dog frisbee brand in July 2026, moving 20,000 units across 6 ASINs for 62.5% of Top 10 volume. KONG follows with 8,000 units (25.0%), ahead of QDAN on 3,000 units (9.4%).
With 4 brands splitting the Top 10 and 96.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.13 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Chuckit!
6 ASINs in Top 10
62.5%
Units
20K
Revenue
$178.1K
Avg. price
$10.13
B07SK3R2C3
$8.95·★4.6·19.9K revsChuckit! Ultra Fetch Stick Interactive Dog Toy, 12in, All Breeds | Crafted from the Same Durable Rubber as the Ultra Ball, This Fetch Stick Offers Bright Visibility for Outdoor Fetch Games
Units sold9KB008ESY894
$12.94·★4.4·24.6K revsChuckit! Paraflight Flying Disc Dog Toy, Floats, Size Large, 1 Pack | Made from Durable Nylon with Soft Rubber Edges, This Water-Floating Flyer Is Built for Fetch on Land or in the Lake
Units sold6KB00027467O
$8.79·★4.5·15.9K revsChuckit! Flying Squirrel Canvas Fetch Dog Toy, Medium, 9.5in, for Water | Water Floating Flyer Made with Soft and Durable Canvas Construction for Fetch Play with Medium Dogs in Orange and Blue
Units sold2KB008ESYADS
$10.95·★4.4·24.6K revsChuckit! Paraflight Flying Disc Dog Toy for Small Dogs, Size Small | Made from Durable Nylon with Soft Rubber Edges, This Water-Floating Flyer Is Built for Fetch on Land or in the Lake
Units sold1KB000274674
$8.97·★4.5·15.9K revsChuckit! Flying Squirrel Fetch Dog Toy - Water Floating Flyer - Soft and Durable Polyester Canvas Construction - For Large Dogs - Size Large - 11-inch Diameter - Pack of 1 - Orange and Blue
Units sold1KB00QT4H3AQ
$10.17·★4.4·1.6K revsChuckit! Max Glow Zipflight Flying Disc Dog Toy, Floats, Medium, 8.5in | Water-Floating Flyer Made with Durable Polyester Construction for Beach and Pool Play; Sized for Medium and Large Dogs
Units sold1K
KONG
2 ASINs in Top 10
25.0%
Units
8K
Revenue
$109.7K
Avg. price
$12.96
B000BRTADK
$13.96·★4.4·34.3K revsKONG Flyer, Natural Rubber Flying Disc Fetch Toy, for Medium/Large Dogs | Durable KONG Natural Rubber Flying Disc for Fetch, a Safer Disc for Healthy Outdoor Activity & Active Play
Units sold7KB00280MEXG
$11.96·★4.4·34.3K revsKONG Flyer, Natural Rubber Flying Disc Fetch Toy, for Small Dogs | Durable KONG Natural Rubber Flying Disc for Fetch, a Safer Disc for Healthy Outdoor Activity & Active Play
Units sold1K
QDAN
1 ASIN in Top 10
9.4%
Units
3K
Revenue
$52.1K
Avg. price
$14.99
B08YYL2BDB
$14.99·★4.2·8.2K revsQDAN Dog Balls, 6 Inch Dog Soccer Ball with Straps, Herding Balls for Dogs | Outdoor Dog Toys Balls for 20-40 lb dogs, Puppy Ball to Keep Them Busy, Dog Pool Water Play Toy, Puppy Birthday Gifts
Units sold3K
Trending Dog Frisbee Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00QT4H3AQ booked 1K units at $10.17, with ▲ 0.0% MoM change. On the growth side, B004XO828Q leads positive momentum with ▲ 166.7% MoM growth on 800 units, with B01CCGK54A close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00QT4H3AQ
Chuckit! Max Glow Zipflight Flying Disc Dog Toy, Floats, Medium, 8.5in | Water-Floating Flyer Made with Durable Polyester Construction for Beach and Pool Play; Sized for Medium and Large Dogs
Price
$10.17
Rating
4.4
Reviews
1.6K
Latest month sales
B004XO828Q
Chuckit! Zipflight Flying Disc Dog Toy, Small (6"), Green and light Blue
Price
$10.65
Rating
4.4
Reviews
1.3K
Latest month sales
B01CCGK54A
Chuckit! Rugged Flyer Dog Toy, Medium, Assorted Colors
Unlock to view ASIN details and product titles
Price
$14.95
Rating
4.3
Reviews
2.3K
Latest month sales
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