Dog Frisbee Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dog Frisbee sales on Amazon US totaled 46,500 units in July 2026 (▼ 22.7% vs. the prior month), generating an estimated $527,832 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.7% of unit volume and 58.9% of revenue, while a typical listing is priced at $15.05. The keyword itself pulled 32,437 Amazon queries over the same period (▲ 0.4% MoM).
Zooming out to the 12-month window ending July 2026, the dog frisbee Top 50 moved 679,350 units and $6,573,346 in cumulative sales — an average of 56,613 units and $547,779 per month. Monthly throughput topped out at 127,750 units in December 2025 and dipped to 28,600 in May 2026, leaving the latest reading 10.1% lower than August 2025.
Dog Frisbee Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
46.5K
▼ 22.7% MoM
Monthly Revenue 2026/07
$527.8K
▼ 20.4% MoM
Top 10 Market Share 2026/07
66.7%
Dog Frisbee Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dog frisbee listing on Amazon US in July 2026 is ASIN B07SK3R2C3 (Brand: Chuckit!), which sold 9,000 units at $8.95 apiece — equal to 19.4% of every unit tracked in this report and 29% ahead of the No. 2 listing.
The Top 10 ASINs account for 31,000 units and $310,860 in July 2026 — 66.7% of unit volume and 58.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dog Frisbee' on Amazon
July 2026
Is 66.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07SK3R2C3
Chuckit! Ultra Fetch Stick Interactive Dog Toy, 12in, All Breeds | Crafted from the Same Durable Rubber as the Ultra Ball, This Fetch Stick Offers Bright Visibility for Outdoor Fetch Games
9K
▼ 10.0%vs. prior month
$49.2K
latest month
12-month trend
B000BRTADK
KONG Flyer, Natural Rubber Flying Disc Fetch Toy, for Medium/Large Dogs | Durable KONG Natural Rubber Flying Disc for Fetch, a Safer Disc for Healthy Outdoor Activity & Active Play
7K
▼ 12.5%vs. prior month
$97.7K
latest month
12-month trend
B008ESY894
Chuckit! Paraflight Flying Disc Dog Toy, Floats, Size Large, 1 Pack | Made from Durable Nylon with Soft Rubber Edges, This Water-Floating Flyer Is Built for Fetch on Land or in the Lake
6K
▼ 14.3%vs. prior month
$77.5K
latest month
12-month trend
B00027467O
Chuckit! Flying Squirrel Canvas Fetch Dog Toy, Medium, 9.5in, for Water | Water Floating Flyer Made with Soft and Durable Canvas Construction for Fetch Play with Medium Dogs in Orange and Blue
2K
▲ 0.0%vs. prior month
$23K
latest month
12-month trend
B008APMKO6
Chuckit! Ultra Tug Dog Toy, Medium, Fetch & Tug Ball for Dogs 20-60 Pounds | A Fun Toy for Interactive Play with Your Dog
2K
▼ 33.3%vs. prior month
$14.6K
latest month
12-month trend
B008ESYADS
Chuckit! Paraflight Flying Disc Dog Toy for Small Dogs, Size Small | Made from Durable Nylon with Soft Rubber Edges, This Water-Floating Flyer Is Built for Fetch on Land or in the Lake
1K
▼ 66.7%vs. prior month
$9.3K
latest month
12-month trend
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Best Dog Frisbee Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Chuckit! is the best-performing dog frisbee brand in July 2026, moving 22,000 units across 7 ASINs for 71.0% of Top 10 volume. KONG follows with 8,000 units (25.8%), ahead of Nerf Dog on 1,000 units (3.2%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.46 to $12.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Chuckit!
7 ASINs in Top 10
71.0%
Units
22K
Revenue
$192.7K
Avg. price
$10.39
B07SK3R2C3
$8.95·★4.6·20K revsChuckit! Ultra Fetch Stick Interactive Dog Toy, 12in, All Breeds | Crafted from the Same Durable Rubber as the Ultra Ball, This Fetch Stick Offers Bright Visibility for Outdoor Fetch Games
Units sold9KB008ESY894
$12.94·★4.4·24.7K revsChuckit! Paraflight Flying Disc Dog Toy, Floats, Size Large, 1 Pack | Made from Durable Nylon with Soft Rubber Edges, This Water-Floating Flyer Is Built for Fetch on Land or in the Lake
Units sold6KB00027467O
$8.79·★4.5·15.9K revsChuckit! Flying Squirrel Canvas Fetch Dog Toy, Medium, 9.5in, for Water | Water Floating Flyer Made with Soft and Durable Canvas Construction for Fetch Play with Medium Dogs in Orange and Blue
Units sold2KB008APMKO6
$11.95·★4.6·15.4K revsChuckit! Ultra Tug Dog Toy, Medium, Fetch & Tug Ball for Dogs 20-60 Pounds | A Fun Toy for Interactive Play with Your Dog
Units sold2KB008ESYADS
$10.95·★4.4·24.7K revsChuckit! Paraflight Flying Disc Dog Toy for Small Dogs, Size Small | Made from Durable Nylon with Soft Rubber Edges, This Water-Floating Flyer Is Built for Fetch on Land or in the Lake
Units sold1KB000274674
$8.97·★4.5·15.9K revsChuckit! Flying Squirrel Fetch Dog Toy - Water Floating Flyer - Soft and Durable Polyester Canvas Construction - For Large Dogs - Size Large - 11-inch Diameter - Pack of 1 - Orange and Blue
Units sold1KB00QT4H3AQ
$10.17·★4.4·1.6K revsChuckit! Max Glow Zipflight Flying Disc Dog Toy, Floats, Medium, 8.5in | Water-Floating Flyer Made with Durable Polyester Construction for Beach and Pool Play; Sized for Medium and Large Dogs
Units sold1K
KONG
2 ASINs in Top 10
25.8%
Units
8K
Revenue
$109.7K
Avg. price
$12.96
B000BRTADK
$13.96·★4.4·34.3K revsKONG Flyer, Natural Rubber Flying Disc Fetch Toy, for Medium/Large Dogs | Durable KONG Natural Rubber Flying Disc for Fetch, a Safer Disc for Healthy Outdoor Activity & Active Play
Units sold7KB00280MEXG
$11.96·★4.4·34.3K revsKONG Flyer, Natural Rubber Flying Disc Fetch Toy, for Small Dogs | Durable KONG Natural Rubber Flying Disc for Fetch, a Safer Disc for Healthy Outdoor Activity & Active Play
Units sold1K
Nerf Dog
1 ASIN in Top 10
3.2%
Units
1K
Revenue
$8.5K
Avg. price
$8.46
B01MTEWV8L
$8.46·★4.1·14.8K revsNerf Dog Tire Flyer Outdoor Dog Toy, 10 Inch Flying Disc Dog Fetch Toy, Rubber Dog Toy for Medium Dogs and Large Dogs, Blue
Units sold1K
Trending Dog Frisbee Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00QT4H3AQ booked 1K units at $10.17, with ▲ 0.0% MoM change. On the growth side, B004XO828Q leads positive momentum with ▲ 166.7% MoM growth on 800 units, with B01CCGK54A close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00QT4H3AQ
Chuckit! Max Glow Zipflight Flying Disc Dog Toy, Floats, Medium, 8.5in | Water-Floating Flyer Made with Durable Polyester Construction for Beach and Pool Play; Sized for Medium and Large Dogs
Price
$10.17
Rating
4.4
Reviews
1.6K
Latest month sales
B004XO828Q
Chuckit! Zipflight Flying Disc Dog Toy, Small (6"), Green and light Blue
Price
$10.65
Rating
4.4
Reviews
1.3K
Latest month sales
B01CCGK54A
Chuckit! Rugged Flyer Dog Toy, Medium, Assorted Colors
Unlock to view ASIN details and product titles
Price
$14.95
Rating
4.3
Reviews
2.3K
Latest month sales
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