Benebone Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Benebone sales on Amazon US totaled 244,500 units in July 2026 (▼ 12.4% vs. the prior month), generating an estimated $4,877,741 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.3% of unit volume and 67.7% of revenue, while a typical listing is priced at $17.34. The keyword itself pulled 54,722 Amazon queries over the same period (▲ 5.1% MoM).
Zooming out to the 12-month window ending July 2026, the benebone Top 50 moved 2,952,050 units and $57,005,088 in cumulative sales — an average of 246,004 units and $4,750,424 per month. Monthly throughput topped out at 343,150 units in December 2025 and dipped to 140,000 in May 2026, leaving the latest reading 15.5% higher than August 2025.
Benebone Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
244.5K
▼ 12.4% MoM
Monthly Revenue 2026/07
$4.9M
▼ 9.5% MoM
Top 10 Market Share 2026/07
61.3%
Benebone Market Share & Sales Concentration on Amazon US — July 2026
The most-sold benebone listing on Amazon US in July 2026 is ASIN B006W6YHHI (Brand: Greenies), which sold 40,000 units at $36.97 apiece — equal to 16.4% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $3,299,800 in July 2026 — 61.3% of unit volume and 67.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Benebone' on Amazon
July 2026
Is 61.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B006W6YHHI
Greenies Regular Dental Dog Treats, Original Chicken Flavor, 36 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 25-50 lbs, original chicken flavor
40K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B00CPDWT2M
Benebone Wishbone Durable Dog Chew Toy for Aggressive Chewers, Real Bacon, Made in USA, Medium | Durable, Super Chewer, Made in USA, Dog Bones, Long-Lasting, A Size for Every Dog, Keeps Them Busy
30K
▲ 0.0%vs. prior month
$327.3K
latest month
12-month trend
B08GV5HRQT
Shameless Pets Blueberry & Mint Dental Chews for Dogs, 8 Chews
10K
▼ 50.0%vs. prior month
$86.8K
latest month
12-month trend
B07JDYXQ87
EcoKind Yak Cheese Himalayan Dog Chews, Yak Chews for Large Dogs, 4-5 Bones | 1 Lb, Long Lasting for Aggressive Chewers, Only 3 Ingredient Natural High Protein Dental Dog Treats, No Additives or Lactose
10K
▲ 0.0%vs. prior month
$269.5K
latest month
12-month trend
B08WRXCTGW
Mighty Paw Yak Chews, Long Lasting Hard Chew for Large Dogs, 4 Pack | Milk, Salt & Lime Juice, Grain-Free, Lactose-Free, Odor-Free, 68g Protein Per Stick, Aggressive Chewers, Puppy Teething
10K
▲ 0.0%vs. prior month
$269.9K
latest month
12-month trend
B09C2KBD12
Mighty Paw 12" Bully Sticks for Dogs - Large, Medium and Small Breeds Chew | Single Ingredient, Grass-Fed, Lower Odor, 5 Pack, High Protein, Boredom Buster, All-Natural Sticks
10K
▲ 0.0%vs. prior month
$297.2K
latest month
12-month trend
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Best Benebone Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Greenies is the best-performing benebone brand in July 2026, moving 40,000 units across 1 ASIN for 26.7% of Top 10 volume. Benebone follows with 30,000 units (20.0%), ahead of Mighty Paw on 20,000 units (13.3%).
With 9 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.87 to $36.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Greenies
1 ASIN in Top 10
26.7%
Units
40K
Revenue
$1.4M
Avg. price
$36.97
B006W6YHHI
$36.97·★4.8·36.4K revsGreenies Regular Dental Dog Treats, Original Chicken Flavor, 36 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 25-50 lbs, original chicken flavor
Units sold40K
Benebone
1 ASIN in Top 10
20.0%
Units
30K
Revenue
$327.3K
Avg. price
$10.87
B00CPDWT2M
$10.87·★4.5·109.3K revsBenebone Wishbone Durable Dog Chew Toy for Aggressive Chewers, Real Bacon, Made in USA, Medium | Durable, Super Chewer, Made in USA, Dog Bones, Long-Lasting, A Size for Every Dog, Keeps Them Busy
Units sold30K
Mighty Paw
2 ASINs in Top 10
13.3%
Units
20K
Revenue
$567.1K
Avg. price
$27.89
B08WRXCTGW
$26.99·★4.4·17.4K revsMighty Paw Yak Chews, Long Lasting Hard Chew for Large Dogs, 4 Pack | Milk, Salt & Lime Juice, Grain-Free, Lactose-Free, Odor-Free, 68g Protein Per Stick, Aggressive Chewers, Puppy Teething
Units sold10KB09C2KBD12
$28.79·★4.5·3.7K revsMighty Paw 12" Bully Sticks for Dogs - Large, Medium and Small Breeds Chew | Single Ingredient, Grass-Fed, Lower Odor, 5 Pack, High Protein, Boredom Buster, All-Natural Sticks
Units sold10K
Trending Benebone Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CGN1B9TP booked 10K units at $9.99, with ▲ 42.9% MoM change. On the growth side, B0FMF7TQBP leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B09R6R68NZ close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CGN1B9TP
WinTour Tough Dog Toys for Aggressive Chewers, Indestructible Dog Chew Toys | Squeaky Durable Chew Toys for Medium & Large Breeds, Dog Toy to Keep Them Busy, Reduce Boredom,Teeth Cleaning, Bacon Flavor
Price
$9.99
Rating
4.2
Reviews
8.9K
Latest month sales
B0FMF7TQBP
WOOF HonestChew Infinity Dog Chew Toy for Dogs Under 25 lbs | Plant-based materials, easy-grip design, splinter-resistant, durable chew, supports dental care
Price
$9.99
Rating
3.9
Reviews
491
Latest month sales
B09R6R68NZ
Best Bully Sticks Himalayan Yak Cheese Odor-Free Dog Chews, Large, 4 Count | Natural dog chews, long lasting rawhide alternative, lactose-free, gluten-free, easily digestible, supports joints & bones
Unlock to view ASIN details and product titles
Price
$23.49
Rating
4.4
Reviews
1.6K
Latest month sales
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