Diving Pool Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Diving Pool Toys sales on Amazon US totaled 183,000 units in July 2026 (▼ 27.3% vs. the prior month), generating an estimated $3,119,720 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.6% of unit volume and 50.2% of revenue, while a typical listing is priced at $15.88. The keyword itself pulled 7,440 Amazon queries over the same period (▼ 60.1% MoM).
Zooming out to the 12-month window ending July 2026, the diving pool toys Top 50 moved 951,550 units and $16,311,794 in cumulative sales — an average of 79,296 units and $1,359,316 per month. Monthly throughput topped out at 251,700 units in June 2026 and dipped to 18,100 in January 2026, leaving the latest reading 179.0% higher than August 2025.
Diving Pool Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
183K
▼ 27.3% MoM
Monthly Revenue 2026/07
$3.1M
▼ 29.0% MoM
Top 10 Market Share 2026/07
48.6%
Diving Pool Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold diving pool toys listing on Amazon US in July 2026 is ASIN B0G5WBGTWK (Brand: Tub Works), which sold 10,000 units at $15.99 apiece — equal to 5.5% of every unit tracked in this report.
The Top 10 ASINs account for 89,000 units and $1,564,740 in July 2026 — 48.6% of unit volume and 50.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Diving Pool Toys' on Amazon
July 2026
Is 48.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0G5WBGTWK
Tub Works® Ocean Rescue™ Vehicles Light Up Bath Toys, 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath
10K
▲ 25.0%vs. prior month
$159.9K
latest month
12-month trend
B07FNQFLJ5
Ayeboovi Toss and Catch Ball Game Outdoor Toys for Kids Yard Games Beach Toys Outside Games for 3 4 5 6 7 8 9 10 Year Old Boys Girls (Upgraded)
10K
▲ 0.0%vs. prior month
$285.1K
latest month
12-month trend
B06XV1LW52
Fun Stuff Banzai Spring and Summer 3 Piece Magical Mermaid Dolls, in Assorted Colors
10K
▲ 0.0%vs. prior month
$85.9K
latest month
12-month trend
B0BRZXJFHM
12Pcs Reusable Water Balloons, Pool Beach water Toys for Boys and Girls, Outdoor Summer Toys for Kids Ages 3-12
10K
▼ 50.0%vs. prior month
$257.2K
latest month
12-month trend
B0BRC8HPHB
DISHIO Diving Gem Pool Toy 10PCS Big Colorful Diamond Diving Toy for Kids | Toddlers Pirate Chest Treasure Box Pool Toys Underwater Sinking Dive Gemstone for Swimming Bath Birthday Party Decoration
10K
▲ 0.0%vs. prior month
$91.5K
latest month
12-month trend
B0BR7TS7P6
Reusable Water Balloons 12PCS - Summer Water Toys for Pool Beach & Outdoor, Self-Sealing Refillable Water Bombs for Kids Ages 3-14, Magnetic Splash Balls for Kids Fun Games & Activities
9K
▲ 28.6%vs. prior month
$227.9K
latest month
12-month trend
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Best Diving Pool Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Tub Works is the best-performing diving pool toys brand in July 2026, moving 10,000 units across 1 ASIN for 11.2% of Top 10 volume. Ayeboovi follows with 10,000 units (11.2%), ahead of BANZAI on 10,000 units (11.2%).
Volume is spread across 10 brands, with the top three holding 33.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.96 to $28.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Tub Works
1 ASIN in Top 10
11.2%
Units
10K
Revenue
$159.9K
Avg. price
$15.99
B0G5WBGTWK
$15.99·★4.3·761 revsTub Works® Ocean Rescue™ Vehicles Light Up Bath Toys, 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath
Units sold10K
Ayeboovi
1 ASIN in Top 10
11.2%
Units
10K
Revenue
$285.1K
Avg. price
$28.98
B07FNQFLJ5
$28.98·★4.6·3.1K revsAyeboovi Toss and Catch Ball Game Outdoor Toys for Kids Yard Games Beach Toys Outside Games for 3 4 5 6 7 8 9 10 Year Old Boys Girls (Upgraded)
Units sold10K
BANZAI
1 ASIN in Top 10
11.2%
Units
10K
Revenue
$85.9K
Avg. price
$9.96
B06XV1LW52
$9.96·★4.5·12.7K revsFun Stuff Banzai Spring and Summer 3 Piece Magical Mermaid Dolls, in Assorted Colors
Units sold10K
Trending Diving Pool Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G5WBGTWK booked 10K units at $15.99, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G5WBGTWK
Tub Works® Ocean Rescue™ Vehicles Light Up Bath Toys, 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath
Price
$15.99
Rating
4.3
Reviews
761
Latest month sales
B0BR7TS7P6
Reusable Water Balloons 12PCS - Summer Water Toys for Pool Beach & Outdoor, Self-Sealing Refillable Water Bombs for Kids Ages 3-14, Magnetic Splash Balls for Kids Fun Games & Activities
Price
$19.99
Rating
4.7
Reviews
2K
Latest month sales
B0FKP2JKR9
SwimWays Rainbow Reef Shark Water-Activated Pool Toy for Ages 5+ | Realistic Swimming Patterns Inspire Imaginative Play, Toy Supports Swimming Skills, Coordination, and Competitive Games
Unlock to view ASIN details and product titles
Price
$21.99
Rating
4.4
Reviews
1.2K
Latest month sales
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