Always Discreet Underwear S/m Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Always Discreet Underwear S/m sales on Amazon US totaled 250,600 units in July 2026 (▼ 4.8% vs. the prior month), generating an estimated $8,156,117 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.5% of unit volume and 47.1% of revenue, while a typical listing is priced at $35.50. The keyword itself pulled 40,080 Amazon queries over the same period (▼ 1.0% MoM).
Zooming out to the 12-month window ending July 2026, the always discreet underwear s/m Top 50 moved 2,694,250 units and $89,121,951 in cumulative sales — an average of 224,521 units and $7,426,829 per month. Monthly throughput topped out at 263,300 units in June 2026 and dipped to 157,100 in May 2026, leaving the latest reading 21.0% higher than August 2025.
Always Discreet Underwear S/m Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
250.6K
▼ 4.8% MoM
Monthly Revenue 2026/07
$8.2M
▼ 1.8% MoM
Top 10 Market Share 2026/07
51.5%
Always Discreet Underwear S/m Market Share & Sales Concentration on Amazon US — July 2026
The most-sold always discreet underwear s/m listing on Amazon US in July 2026 is ASIN B00KXUW72G (Brand: Always Discreet), which sold 30,000 units at $19.39 apiece — equal to 12.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 129,000 units and $3,842,210 in July 2026 — 51.5% of unit volume and 47.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Always Discreet Underwear S/m' on Amazon
July 2026
Is 51.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00KXUW72G
Always Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Small/Medium, 32ct
30K
▲ 0.0%vs. prior month
$582.6K
latest month
12-month trend
B0792P353P
Depend Depend Fresh Protection Adult Diapers for Women, Medium, 30 Count
20K
▲ 0.0%vs. prior month
$429.6K
latest month
12-month trend
B004M39G7O
Depend Fresh Protection Adult Diapers for Women, Large, 28 Count
10K
▲ 0.0%vs. prior month
$206.8K
latest month
12-month trend
B00LTKW7V0
Always Discreet Always Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Large, 28ct
10K
▲ 0.0%vs. prior month
$194.3K
latest month
12-month trend
B07BQV5D1P
Poise Incontinence Pads for Women, 3 Drop, Long, 96 ct
10K
▲ 0.0%vs. prior month
$261K
latest month
12-month trend
B08VCP6QLD
Always Always ZZZ Overnight Disposable Period Underwear for Women Small/Medium, 360° Coverage for Worry-Free Nights, 14 Count (2 Packs of 7)
10K
▲ 0.0%vs. prior month
$159.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Always Discreet Underwear S/m Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Always Discreet is the best-performing always discreet underwear s/m brand in July 2026, moving 70,000 units across 5 ASINs for 54.3% of Top 10 volume. Depend follows with 39,000 units (30.2%), ahead of Poise on 10,000 units (7.8%).
With 4 brands splitting the Top 10 and 92.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $26.32 to $39.06, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Always Discreet
5 ASINs in Top 10
54.3%
Units
70K
Revenue
$2.3M
Avg. price
$39.06
B00KXUW72G
$19.39·★4.4·43.2K revsAlways Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Small/Medium, 32ct
Units sold30KB00LTKW7V0
$19.39·★4.4·43.2K revsAlways Discreet Always Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Large, 28ct
Units sold10KB0C3KPVZ1Z
$49.69·★4.4·43.2K revsAlways Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Small/Medium, 84ct
Units sold10KB0C3KR97Z9
$49.94·★4.4·43.2K revsAlways Discreet Always Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Large, 76ct
Units sold10KB0CQ3SP1KM
$56.88·★4.4·4.3K revsAlways Discreet Adult Incontinence Pads for Women, Drier, 7 Drop Long Length, Ultra Absorbency, Pads for Bladder Control Management, Bladder Leaks, Overnight & Postpartum Pads, 104ct
Units sold10K
Depend
3 ASINs in Top 10
30.2%
Units
39K
Revenue
$1.1M
Avg. price
$32.19
B0792P353P
$21.48·★4.5·45.3K revsDepend Depend Fresh Protection Adult Diapers for Women, Medium, 30 Count
Units sold20KB004M39G7O
$21.40·★4.5·45.3K revsDepend Fresh Protection Adult Diapers for Women, Large, 28 Count
Units sold10KB0BLG84F6Q
$53.70·★4.5·11K revsDepend Night Defense Adult Diapers for Women, Medium, 60 Count
Units sold9K
Poise
1 ASIN in Top 10
7.8%
Units
10K
Revenue
$261K
Avg. price
$26.32
B07BQV5D1P
$26.32·★4.6·16.6K revsPoise Incontinence Pads for Women, 3 Drop, Long, 96 ct
Units sold10K
Trending Always Discreet Underwear S/m Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0C3KPVZ1Z booked 10K units at $49.69, with ▲ 11.1% MoM change. On the growth side, B0CZ3H7RWN leads positive momentum with ▲ 66.7% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C3KPVZ1Z
Always Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Small/Medium, 84ct
Price
$49.69
Rating
4.4
Reviews
43.2K
Latest month sales
B0BLG84F6Q
Depend Night Defense Adult Diapers for Women, Medium, 60 Count
Price
$53.70
Rating
4.5
Reviews
11K
Latest month sales
B0CZ3H7RWN
TIICHOO Period Underwear for Women Heavy Flow Leakproof Menstrual Panties | 50 ml Absorbency - 4-Layer Leak Protection - Front-to-Back Coverage - Soft Rayon & PFAS-Free - Overnight & Light Incontinence
Unlock to view ASIN details and product titles
Price
$39.99
Rating
4.3
Reviews
1.1K
Latest month sales
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