Disney Halloween Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Disney Halloween sales on Amazon US totaled 7,550 units in July 2026 (▲ 64.1% vs. the prior month), generating an estimated $167,992 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.8% of unit volume and 85.0% of revenue, while a typical listing is priced at $21.37. The keyword itself pulled 33,396 Amazon queries over the same period (▲ 65.9% MoM).
Zooming out to the 12-month window ending July 2026, the disney halloween Top 50 moved 167,250 units and $3,986,705 in cumulative sales — an average of 13,938 units and $332,225 per month. Monthly throughput topped out at 53,250 units in September 2025 and dipped to 2,100 in May 2026, leaving the latest reading 63.6% lower than August 2025.
Disney Halloween Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
7.5K
▲ 64.1% MoM
Monthly Revenue 2026/07
$168K
▲ 49.6% MoM
Top 10 Market Share 2026/07
80.8%
Disney Halloween Market Share & Sales Concentration on Amazon US — July 2026
The most-sold disney halloween listing on Amazon US in July 2026 is ASIN B0F3D9CQHN (Brand: ODOCARE), which sold 2,000 units at $9.99 apiece — equal to 26.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 6,100 units and $142,774 in July 2026 — 80.8% of unit volume and 85.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Disney Halloween' on Amazon
July 2026
Is 80.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0F3D9CQHN
ODOCARE Handmade Mouse Ears Headband for Women and Ladies, Polka Dot Bow Mini Ears Costume Accessories
2K
▲ 100.0%vs. prior month
$20K
latest month
12-month trend
B0F831L31B
Piteno® 140Pcs Bats Halloween Decorations Party Supplies, Realistic PVC 3D Black Scary Bat Stickers for Creepy Home Decor Halloween Party Decorations DIY Wall Window Decal Bathroom Indoor
1K
▲ 1900.0%vs. prior month
$7.6K
latest month
12-month trend
B0DYNN7RTT
POP MART Mickey Family Cute Together Keychain Blind Box, Single Box | Clip-On Surprise Toy, Disney Blind Box Figures, Bag Charms, Keychain for Boys and Girls, Random Design Collectible
1K
▲ 0.0%vs. prior month
$28K
latest month
12-month trend
B0CGGCNMYN
CEACO Thomas Kinkade Disney - Mickey and Minnie - 1000 Piece Puzzle | Thomas Kinkade Disney Art, Made in USA, Recycled Board, Finished Size 26.6 x 19 in, Includes Poster, Frameable Art, Giftable
400
▲ 300.0%vs. prior month
$5.2K
latest month
12-month trend
B0D66MQX7X
ianthe Halloween Decorations Large 4 PCS Haunted Mansion Stretching Portraits Vintage Vinyl Backdrop Decor Outdoor Horror Poster for Indoor Holiday Home Wall Art Wallpaper Hanging Porch Sign Banner Party
400
▲ 100.0%vs. prior month
$8K
latest month
12-month trend
B07Z4D6MGD
Disney Disney Mickey Mouse Pumpkin Icon Ball Key Ring
300
▲ 200.0%vs. prior month
$1.5K
latest month
12-month trend
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Best Disney Halloween Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ODOCARE is the best-performing disney halloween brand in July 2026, moving 2,000 units across 1 ASIN for 32.8% of Top 10 volume. Piteno follows with 1,000 units (16.4%), ahead of POP MART on 1,000 units (16.4%).
With 9 brands splitting the Top 10 and 65.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $27.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ODOCARE
1 ASIN in Top 10
32.8%
Units
2K
Revenue
$20K
Avg. price
$9.99
B0F3D9CQHN
$9.99·★4.7·1.3K revsODOCARE Handmade Mouse Ears Headband for Women and Ladies, Polka Dot Bow Mini Ears Costume Accessories
Units sold2K
Piteno
1 ASIN in Top 10
16.4%
Units
1K
Revenue
$7.6K
Avg. price
$5.99
B0F831L31B
$5.99·★4.6·1.1K revsPiteno® 140Pcs Bats Halloween Decorations Party Supplies, Realistic PVC 3D Black Scary Bat Stickers for Creepy Home Decor Halloween Party Decorations DIY Wall Window Decal Bathroom Indoor
Units sold1K
POP MART
1 ASIN in Top 10
16.4%
Units
1K
Revenue
$28K
Avg. price
$27.99
B0DYNN7RTT
$27.99·★4.5·472 revsPOP MART Mickey Family Cute Together Keychain Blind Box, Single Box | Clip-On Surprise Toy, Disney Blind Box Figures, Bag Charms, Keychain for Boys and Girls, Random Design Collectible
Units sold1K
Trending Disney Halloween Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F831L31B booked 1K units at $5.99, with ▲ 1900.0% MoM change. On the growth side, B0CGGCNMYN leads positive momentum with ▲ 300.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F831L31B
Piteno® 140Pcs Bats Halloween Decorations Party Supplies, Realistic PVC 3D Black Scary Bat Stickers for Creepy Home Decor Halloween Party Decorations DIY Wall Window Decal Bathroom Indoor
Price
$5.99
Rating
4.6
Reviews
1.1K
Latest month sales
B0CHXTQPZD
Halloween Mouse Ears Headband Pumpkin Ghost Skull Bat Hairband Sequin Bow Hair Hoop Headpiece for Party Favors
Price
$9.99
Rating
4.6
Reviews
106
Latest month sales
B0CGGCNMYN
CEACO Thomas Kinkade Disney - Mickey and Minnie - 1000 Piece Puzzle | Thomas Kinkade Disney Art, Made in USA, Recycled Board, Finished Size 26.6 x 19 in, Includes Poster, Frameable Art, Giftable
Unlock to view ASIN details and product titles
Price
$13.45
Rating
4.6
Reviews
312
Latest month sales
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