Dinnerware Sets Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dinnerware Sets sales on Amazon US totaled 59,100 units in July 2026 (▼ 14.3% vs. the prior month), generating an estimated $2,715,592 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.1% of unit volume and 45.2% of revenue, while a typical listing is priced at $55.33. The keyword itself pulled 103,570 Amazon queries over the same period (▲ 13.4% MoM).
Zooming out to the 12-month window ending July 2026, the dinnerware sets Top 50 moved 598,150 units and $28,585,951 in cumulative sales — an average of 49,846 units and $2,382,163 per month. Monthly throughput topped out at 74,600 units in November 2025 and dipped to 31,150 in May 2026, leaving the latest reading 39.2% higher than August 2025.
Dinnerware Sets Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
59.1K
▼ 14.3% MoM
Monthly Revenue 2026/07
$2.7M
▼ 17.2% MoM
Top 10 Market Share 2026/07
54.1%
Dinnerware Sets Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dinnerware sets listing on Amazon US in July 2026 is ASIN B08B39ZH5M (Brand: STILLOYE), which sold 10,000 units at $37.97 apiece — equal to 16.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 32,000 units and $1,226,960 in July 2026 — 54.1% of unit volume and 45.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dinnerware Sets' on Amazon
July 2026
Is 54.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08B39ZH5M
Silverware Set for 8, 40 Piece Stainless Steel Flatware Utensil Cutlery Set | Heavy Duty Steak Knife Fork and Spoon, Dishwasher Safe, Gift Package for Wedding Housewarming
10K
▲ 0.0%vs. prior month
$370.7K
latest month
12-month trend
B0DPW1Q7L6
Quatish 24 Piece Plates and Bowl Set for 6, Dinnerware Dish Set for Kitchen | Unbreakable, Dishwasher Microwave Safe, House Warming Gift New Home,Dorm Apartment Essential, Kitchen and Dining Decor, Black
5K
▼ 16.7%vs. prior month
$122.6K
latest month
12-month trend
B00R790CLY
Corelle Vitrelle 18-Piece Service for 6 Dinnerware Set Triple Layer Glass and Chip Resistant, Lightweight Round Plates and Bowls Set, Winter Frost White
3K
▼ 62.5%vs. prior month
$207.2K
latest month
12-month trend
B07MFC35ZP
Corelle Vitrelle 8-Piece Dinner Plates Set Triple Layer Glass and Chip Resistant, Lightweight Round Plates, Winter Frost White
3K
▲ 50.0%vs. prior month
$101.8K
latest month
12-month trend
B0CJ22C9MB
Rubtlamp Wheat Straw Dinnerware Sets, 16PCS Plastic Dinnerware Set for 4, Wheat Straw Plates and Bowls Sets, Unbreakable Dinnerware Plastic Microwave Safe Dishes Set for Kitchen&Camping
3K
▼ 25.0%vs. prior month
$51.8K
latest month
12-month trend
B0FNR6QG8S
Umite Chef Dinnerware Set for 4, 12 Pieces Plates and Bowls Set | Scratch Resistant Ceramic Dishes, Porcelain Dinner Set, Microwave & Dishwasher Safe, Cream White Kitchen Stoneware Dinnerware
3K
▲ 0.0%vs. prior month
$127.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dinnerware Sets Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
STILLOYE is the best-performing dinnerware sets brand in July 2026, moving 10,000 units across 1 ASIN for 31.3% of Top 10 volume. Quatish follows with 6,000 units (18.8%), ahead of Corelle on 6,000 units (18.8%).
With 7 brands splitting the Top 10 and 68.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.49 to $53.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
STILLOYE
1 ASIN in Top 10
31.3%
Units
10K
Revenue
$370.7K
Avg. price
$37.97
B08B39ZH5M
$37.97·★4.7·6.9K revsSilverware Set for 8, 40 Piece Stainless Steel Flatware Utensil Cutlery Set | Heavy Duty Steak Knife Fork and Spoon, Dishwasher Safe, Gift Package for Wedding Housewarming
Units sold10K
Quatish
2 ASINs in Top 10
18.8%
Units
6K
Revenue
$141.8K
Avg. price
$21.49
B0DPW1Q7L6
$23.99·★4.3·1.5K revsQuatish 24 Piece Plates and Bowl Set for 6, Dinnerware Dish Set for Kitchen | Unbreakable, Dishwasher Microwave Safe, House Warming Gift New Home,Dorm Apartment Essential, Kitchen and Dining Decor, Black
Units sold5KB0FVDQLM3T
$18.99·★4.2·92 revsQuatish 16 Pcs Plates and Bowls Sets, Plastic Dinnerware Sets for 4 ，Grey | Unbreakable,Reusable,Dish Set for Camping，Dishwasher Microwave Safe，Outdoor Kitchen and Apartment Dinning RV Essentials
Units sold1K
Corelle
2 ASINs in Top 10
18.8%
Units
6K
Revenue
$308.9K
Avg. price
$53.99
B00R790CLY
$69.99·★4.7·20.8K revsCorelle Vitrelle 18-Piece Service for 6 Dinnerware Set Triple Layer Glass and Chip Resistant, Lightweight Round Plates and Bowls Set, Winter Frost White
Units sold3KB07MFC35ZP
$38.00·★4.7·5.7K revsCorelle Vitrelle 8-Piece Dinner Plates Set Triple Layer Glass and Chip Resistant, Lightweight Round Plates, Winter Frost White
Units sold3K
Trending Dinnerware Sets Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0157FD02C booked 1K units at $38.96, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0157FD02C
Amazon Basics 16-Piece Porcelain Dinnerware Set, Microwave and Dishwasher Safe, Service for 4, Plates, Bowls and Mugs, White
Price
$38.96
Rating
4.6
Reviews
9.7K
Latest month sales
B07FJ8DDPX
Amazon Basics 18-Piece Complete Kitchen Dinnerware Set, Microwave and Dishwasher Safe, Plates, Dishes, Bowls for Everyday Use, Service for 6, White Porcelain Coupe
Price
$49.49
Rating
4.6
Reviews
25K
Latest month sales
B0FVDQLM3T
Quatish 16 Pcs Plates and Bowls Sets, Plastic Dinnerware Sets for 4 ，Grey | Unbreakable,Reusable,Dish Set for Camping，Dishwasher Microwave Safe，Outdoor Kitchen and Apartment Dinning RV Essentials
Unlock to view ASIN details and product titles
Price
$18.99
Rating
4.2
Reviews
92
Latest month sales
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